Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. year over year the weakest pace since December 2022 businesses are feeling the pressure. Processing.

Marketing 96

Marketing ROI Finance MarTech 96

Martech

SEPTEMBER 24, 2024

We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate. Instead, invest in the program at the top of your ROI instead of being happy with just doing okay.

ROI 121

ROI MarTech Marketing Agency 121

Martech Series

OCTOBER 25, 2022

Litmus, a leader in email marketing, unveils its premier conference for email marketers, Litmus Live 2022. “Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus. 25 and 26.

ROI 94

ROI Education Finance SEO 94

Martech Series

OCTOBER 13, 2022

DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced that the company’s products earned a total of 24 awards in G2’s Fall 2022 Reports. Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022. Best Estimated ROI. Best Estimated ROI.

Account-Based Advertising 87

Account-Based Advertising ROI MarTech Marketing 87

Martech Series

JUNE 1, 2022

Sixty-three percent of companies that have adopted marketing automation report higher ROI than their competitors, and nearly nine out of ten industry leaders leverage programmatic advertising strategies to scale campaigns and tap into new audiences. Rising Trends in 2022. Why Marketing Automation Matters. All-in-One Platforms.

Marketing 113

Marketing ROI MarTech Audience 113

Martech

FEBRUARY 2, 2022

To help with this, here are three of the most important social media trends to look out for in 2022. He then referred to an Adweek influencer study , which found that influencer marketing increased ROI — companies make roughly $6.50 The post 3 social media trends impacting marketing in 2022 appeared first on MarTech.

Media 101

Media Marketing ROI Communications 101

Banner Flow

DECEMBER 16, 2021

While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video. Four key social ad trends for 2022. Therefore, one of the biggest trends for social media moving into 2022 is in-stream shopping.

Media 98

Media Advertising ROI Entertainment 98

Martech

JANUARY 13, 2022

Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel. The post A marketer’s 2022 guide to Marketo: What it does today appeared first on MarTech. Learn more here.

ROI 120

ROI Machine Learning Conversion Rate Healthcare 120

Martech Series

AUGUST 3, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category. The post DemandScience Wins Two TrustRadius 2022 Summer Best of Awards appeared first on MarTech Series.

ROI 86

ROI MarTech Marketing 86

Martech Series

AUGUST 4, 2022

Dresner Advisory Services named its 2022 Industry Excellence Award winners. We congratulate the 2022 Industry Excellence winners on receiving top marks from their customers.”. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. TIBCO Software Inc.

MarTech 89

MarTech ROI Marketing 89

Martech Series

JULY 12, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech Series

NOVEMBER 14, 2022

2022 winners include: Fastest App to Market Award: JPMorgan Chase’s Mortgage Modification application. ROI Award : BlackRock’s NAV Solution and Infosys’ First Notice of Loss application. The post Unqork Announces the 2022 Winners of the Unqork Create Awards appeared first on MarTech Series.

Manufacturing 76

Manufacturing ROI MarTech Marketing 76

Martech Series

JULY 18, 2022

Marking the 22 nd anniversary of its annual intranet design contest, user experience research firm Nielsen Norman Group today announced the 2022 world’s 10 best intranets. Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI.

Banner 84

Banner Finance Education ROI 84

Martech Series

SEPTEMBER 26, 2022

The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

Manufacturing 83

Manufacturing Retail Food ROI 83

Basis

JUNE 28, 2022

The Social Effect: How People Are Consuming, Shopping and Sharing on Social Platforms in 2022 [:13]. Social Media Tops the Charts in Brand Confidence in Measuring ROI [:01]. According to a recent eMarketer report, social media ranks higher than search, display, or video in terms of ability to measure ROI for paid media. .

ROI 79

ROI Ad Targeting Media Audience 79

Single Grain

JUNE 15, 2022

Improved ROI: Reputation management companies know how to optimize your brand assets and marketing campaigns to generate the best possible results. Related Content: * 14 Effective SEO Techniques to Drive Organic Traffic in 2022. Social Media Marketing for Business Owners: How to Get Started in 2022. 4) InboundJunction.

SEO 105

SEO Agency Audience Public Relations 105

Martech Series

DECEMBER 22, 2022

FortiGate Next-Generation Firewalls deliver the industry’s best ROI, provide AI/ML-powered threat protection, and support the convergence of networking and security. The post Fortinet Named a Leader in the 2022 Gartner Magic Quadrant for Network Firewalls, Placed Highest in Ability to Execute appeared first on MarTech Series.

ROI 81

ROI MarTech Marketing 81

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs.

Marketing 88

Marketing Communications Finance ROI 88

Martech Series

AUGUST 23, 2022

Demandbase , the Smarter GTM company for B2B brands, announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. Such efforts, like product tours (in-app walk-throughs/tutorials) (46%), interactive demos (45%), online calculators for ROI, quota, etc. (43%),

Marketing 87

Marketing ROI MarTech Communications 87

Martech Series

JULY 22, 2022

The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022. Customer retention delivers better marketing ROI in the short- and long-run.”. The Optimove 2022 Retail Marketing Survey queried 323 senior level marketing executives in the second quarter of 2022.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Single Grain

MARCH 11, 2022

Improved ROI: An agency is constantly working to ensure that you’re getting measurable results from your SEO campaigns. The average business drives 53% of its traffic via organic search, making it one of the most valuable tools for ROI. Dive Deeper: * SEO Keyword Research Made Easy in 2022. * Hiring the Right B2B SEO Agency.

SEO 98

SEO Agency Marketing ROI 98

Martech Series

JULY 22, 2022

Quadrant Knowledge Solutions announced that it has named TechTarget a 2022 technology leader in the analysis of global SPARK Matrix : Account-Based Marketing Platform market, 2022. It helps organizations achieve higher ROI and helps sustain customer loyalty.

Machine Learning 87

Machine Learning Marketing ROI MarTech 87

Martech Series

JULY 20, 2022

SeoSamba has partnered with thousands of small businesses around the world and helped them reach new goals and implement winning strategies with measurable ROI. Marketing Technology News: Contentstack Wins Six 2022 Comparably Best Places to Work Awards. Say Michel Leconte, CEO of SeoSamba.

SEO 84

SEO Marketing Information Technology ROI 84

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. . “In 2025, AI investments will shift decisively from experimentation to execution, said Megh Gautam, Chief Product Officer at Crunchbase.

Conversion 124

Conversion Communications Marketing ROI 124

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. The post Top 10 Best Ad Management Platforms for e-Commerce in 2022 appeared first on Adwisely.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

OCTOBER 6, 2024

2022 to June 2024) PepsiCo vp, marketing (August 2018 to Feb. 2022) Todd Kaplan could be considered a betting man. Todd Kaplan’s resume at-a-glance Joined Kraft Heinz as CMO (July 2024) PepsiCo CMO (Feb.

ROI 94

ROI Media Marketing 94

Martech

JANUARY 25, 2023

However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. Nearly two-thirds (62%) of users spent at least $200,000 on clean rooms in 2022, and 23% spent more than $500,000. Those costs are expected to increase by 29% in the coming year. Why we care.

ROI 110

ROI Marketing Cookies MarTech 110

Martech

JULY 26, 2024

For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). For ~30% of users, they already are (Safari, especially mobile; Firefox; Opera; and some Edge users).

Cookies 123

Cookies Non-Profit Audience GDPR 123

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. Contentgine & Quarry – Driving Smarter Campaigns and ROI. Download the complete guide here. Best Content Management System. SIDEARM Sports. Best Data Lead.

A/B Testing 78

A/B Testing Ad Server Native Advertising Data Management Platform 78

Martech Series

JULY 18, 2022

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans. Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans.

ROI 90

ROI Media Audience Agency 90

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Martech Series

JUNE 8, 2022

SparkPost’s customers can now benefit from competitive intelligence analytics solutions to help marketers get more ROI from email . Email continues to be a critical channel for brands to reach consumers, and as a result, has experienced an increase in importance and budget in 2022.

ROI 92

ROI MarTech Marketing 92

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. The survey found a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. Methodology.

ROI 98

ROI Finance MarTech Media 98

Martech

JUNE 28, 2022

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Proving ROI has always been important, but the importance is growing. Download the 2022 MarTech Replacement Survey here. And that includes mission-critical solutions like marketing automation and CRM. Who championed the changes.

MarTech 96

MarTech Marketing ROI SEO 96

Martech Series

OCTOBER 28, 2022

TechTarget was named a leader in the G rid ® Report for Buyer Intent Data Tools – Fall 2022 , the Grid Report for Marketing Account Intelligence Software – Fall 2022 , and the Grid Report for Sales Intelligence Software – Fall 2022 , the 12th consecutive quarter the Company has achieved this honor.

Marketing 88

Marketing ROI MarTech 88

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

MarTech 117

MarTech SEO ROI Marketing 117