Martech Series

NOVEMBER 14, 2022

2022 winners include: Fastest App to Market Award: JPMorgan Chase’s Mortgage Modification application. ROI Award : BlackRock’s NAV Solution and Infosys’ First Notice of Loss application. The post Unqork Announces the 2022 Winners of the Unqork Create Awards appeared first on MarTech Series.

Manufacturing 76

Manufacturing ROI MarTech Marketing 76

Martech Series

AUGUST 3, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category. The post DemandScience Wins Two TrustRadius 2022 Summer Best of Awards appeared first on MarTech Series.

ROI 86

ROI MarTech Marketing 86

Exchange Wire

AUGUST 11, 2023

Mobile and CTV programmatic advertising expert, Azure Tech is proud to announce that its client, ELLIPAL, was recognised by Forbes as the most secure cold wallet in 2022. The post Azure Tech Propels Ellipal: Astonishing User Growth & ROI in Blockchain Cold Wallets appeared first on ExchangeWire.com.

ROI 40

ROI Advertising 40

Martech Series

AUGUST 4, 2022

Dresner Advisory Services named its 2022 Industry Excellence Award winners. We congratulate the 2022 Industry Excellence winners on receiving top marks from their customers.”. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. TIBCO Software Inc.

MarTech 89

MarTech ROI Marketing 89

Martech Series

JUNE 1, 2022

Sixty-three percent of companies that have adopted marketing automation report higher ROI than their competitors, and nearly nine out of ten industry leaders leverage programmatic advertising strategies to scale campaigns and tap into new audiences. Rising Trends in 2022. Why Marketing Automation Matters. All-in-One Platforms.

Marketing 113

Marketing ROI MarTech Audience 113

Martech Series

DECEMBER 22, 2022

FortiGate Next-Generation Firewalls deliver the industry’s best ROI, provide AI/ML-powered threat protection, and support the convergence of networking and security. The post Fortinet Named a Leader in the 2022 Gartner Magic Quadrant for Network Firewalls, Placed Highest in Ability to Execute appeared first on MarTech Series.

ROI 81

ROI MarTech Marketing 81

Banner Flow

DECEMBER 16, 2021

While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video. Four key social ad trends for 2022. Therefore, one of the biggest trends for social media moving into 2022 is in-stream shopping.

Media 98

Media Advertising ROI Entertainment 98

Martech Series

JULY 18, 2022

Marking the 22 nd anniversary of its annual intranet design contest, user experience research firm Nielsen Norman Group today announced the 2022 world’s 10 best intranets. Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI.

Banner 84

Banner Finance Education ROI 84

Martech

FEBRUARY 2, 2022

To help with this, here are three of the most important social media trends to look out for in 2022. He then referred to an Adweek influencer study , which found that influencer marketing increased ROI — companies make roughly $6.50 The post 3 social media trends impacting marketing in 2022 appeared first on MarTech.

Media 100

Media Marketing ROI Communications 100

Martech Series

SEPTEMBER 26, 2022

The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

Manufacturing 83

Manufacturing Retail Food ROI 83

Exchange Wire

NOVEMBER 16, 2022

Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The post New IAS Report Finds Quality Path Optimisation Drives Improved ROI & Supply Chain Visibility appeared first on ExchangeWire.com.

ROI 52

ROI Media Marketing Advertising 52

Martech Series

JULY 12, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. billion in Q3 2022, and they account for 92% of the search market share. That way, you’ll still make your ROI while maximizing your revenue. It’s still recommended you conduct A/B testing to ensure the ad results in a decent ROI.

ROI 52

ROI Conversion CPC Food 52

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs.

Marketing 88

Marketing Communications Finance ROI 88

Basis

JUNE 28, 2022

The Social Effect: How People Are Consuming, Shopping and Sharing on Social Platforms in 2022 [:13]. Social Media Tops the Charts in Brand Confidence in Measuring ROI [:01]. According to a recent eMarketer report, social media ranks higher than search, display, or video in terms of ability to measure ROI for paid media. .

ROI 68

ROI Ad Targeting Media Audience 68

Digiday

OCTOBER 6, 2024

2022 to June 2024) PepsiCo vp, marketing (August 2018 to Feb. 2022) Todd Kaplan could be considered a betting man. Todd Kaplan’s resume at-a-glance Joined Kraft Heinz as CMO (July 2024) PepsiCo CMO (Feb.

ROI 92

ROI Media Marketing 92

Martech

JANUARY 13, 2022

Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel. The post A marketer’s 2022 guide to Marketo: What it does today appeared first on MarTech. Learn more here.

ROI 114

ROI Machine Learning Conversion Rate Healthcare 114

Martech Series

AUGUST 23, 2022

Demandbase , the Smarter GTM company for B2B brands, announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. Such efforts, like product tours (in-app walk-throughs/tutorials) (46%), interactive demos (45%), online calculators for ROI, quota, etc. (43%),

Marketing 87

Marketing ROI MarTech Communications 87

Martech Series

JUNE 28, 2022

Bombora, the leading provider of B2B Intent data, is one of the 2022 Top 50 Programmatic Power Players, according to AdExchanger, the award-winning media and events company covering programmatic advertising and the data-driven marketing technology ecosystem. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad.

ROI 52

ROI MarTech Agency Audience 52

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. billion in revenue in 2023 — a 67% increase from 2022. ROI in sales and a 43% higher return than other channels.

Advertising 110

Advertising ROI CPA Conversion 110

Martech Series

JULY 20, 2022

SeoSamba has partnered with thousands of small businesses around the world and helped them reach new goals and implement winning strategies with measurable ROI. Marketing Technology News: Contentstack Wins Six 2022 Comparably Best Places to Work Awards. Say Michel Leconte, CEO of SeoSamba.

SEO 84

SEO Marketing Information Technology ROI 84

Single Grain

JUNE 15, 2022

Improved ROI: Reputation management companies know how to optimize your brand assets and marketing campaigns to generate the best possible results. Related Content: * 14 Effective SEO Techniques to Drive Organic Traffic in 2022. Social Media Marketing for Business Owners: How to Get Started in 2022. 4) InboundJunction.

SEO 105

SEO Agency Audience Public Relations 105

Martech Series

JULY 22, 2022

The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022. Customer retention delivers better marketing ROI in the short- and long-run.”. The Optimove 2022 Retail Marketing Survey queried 323 senior level marketing executives in the second quarter of 2022.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech Series

JULY 22, 2022

Quadrant Knowledge Solutions announced that it has named TechTarget a 2022 technology leader in the analysis of global SPARK Matrix : Account-Based Marketing Platform market, 2022. It helps organizations achieve higher ROI and helps sustain customer loyalty.

Machine Learning 87

Machine Learning Marketing ROI MarTech 87

MNTN

DECEMBER 19, 2022

Here are some of the major headlines making it in the advertising industry: CTV viewership surpassed cable for the first time in 2022. Total CTV advertising spend in Q3 2022 was almost 40% higher than the same period in 2021. The post Like the Dean’s List, But Better: MNTN Product Innovation in 2022 appeared first on MNTN.

Control Group 52

Control Group Audience ROI Advertising 52

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Single Grain

APRIL 25, 2022

Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI.

Agency 52

Agency Marketing A/B Testing ROI 52

Martech Series

DECEMBER 1, 2022

a leading integrated cloud communications platform, announced it has been named a Leader in the 2022 Gartner Magic Quadrant for Unified Communications as a Service, Worldwide1. By providing the most complete solution through 8×8 XCaaS, our customers are reducing costs while also achieving high ROI with our single platform approach.”.

Communications 65

Communications MarTech ROI Marketing 65

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. Do you need someone to track your advertisement ROI and manage your analytics? Best SaaS Marketing Agency: Top 5 Choices for 2022. Best Content Marketing Agency: Top 8 Choices for 2022. Best Google Ads Agency: Top 5 Choices for 2022. Agency Expertise. 1) Single Grain.

Agency 52

Agency SEO Marketing ROI 52

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. With some stellar campaigns that stood out in 2022, we have been able to bag 67 industry awards throughout the year, which speaks volumes about our continued focus on mobile excellence.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

InMobi

FEBRUARY 21, 2022

Marketers who are willing to consistently enable fulfilling consumer interactions through meaningful data exchanges will thrive in 2022. To deep dive into the trends that will rule this year's mobile advertising game in Southeast Asia, download our 2022 Southeast Asia Mobile Marketing Handbook: The Indisputable Magic of Mobile.

Marketing 52

Marketing Education ROI Cookies 52

InMobi

JANUARY 31, 2022

InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022 , as a virtual free-for-all event. Learn the best tips from our 2022 India Mobile Marketing Handbook or get in touch with us directly at mobilemarketing@inmobi.com ” Watch the full session here.

ROI 52

ROI Communications Marketing Advertising 52

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Delays in ROI : AI pilots often fail to deliver significant ROI quickly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

ROI 108

ROI Click Through Rate Marketing MarTech 108

Single Grain

MARCH 11, 2022

Improved ROI: An agency is constantly working to ensure that you’re getting measurable results from your SEO campaigns. The average business drives 53% of its traffic via organic search, making it one of the most valuable tools for ROI. Dive Deeper: * SEO Keyword Research Made Easy in 2022. * Hiring the Right B2B SEO Agency.

SEO 98

SEO Agency Marketing ROI 98

Single Grain

MAY 26, 2022

Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost. Qualified B2B PPC professionals reduce the amount of work you need to do to get an edge over your competition in the search engines and enhance your ROI. 9 Google Ads Trends You Can’t Ignore in 2022.

Agency 59

Agency SEO Geo targeting ROI 59

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. Contentgine & Quarry – Driving Smarter Campaigns and ROI. Download the complete guide here. Best Content Management System. SIDEARM Sports. Best Data Lead.

A/B Testing 77

A/B Testing Ad Server Native Advertising Data Management Platform 77

Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. 7 Killer Digital Advertising Trends Every Marketer Should Know in 2022. Dive Deeper: * How to Create a High-Performance Content Marketing Strategy in 2022. * SEO Keyword Research Made Easy in 2022. ROI reporting and analysis. Content marketing.

Agency 59

Agency Advertising SEO Retargeting 59