Basis

DECEMBER 20, 2024

From a report unpacking AIs impact on marketing, to podcast episodes breaking down the AI revolution, to blog posts exploring AIs regulation and how organizations are investing in the tech, these pieces will help advertisers stay up to date on recent developments in AI and make the most of this ever-evolving tech in the year ahead.

Machine Learning 85

Machine Learning Agency Advertising Media 85

Martech Series

NOVEMBER 30, 2022

Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

Social Advertising 89

Social Advertising Marketing MarTech Advertising 89

Single Grain

APRIL 18, 2022

Why You Should Hire a Paid Social Media Agency. How to Choose the Best Paid Social Media Agency. How Much Do Paid Social Media Agencies Charge? Top 5 Paid Social Media Agencies of 2022. Ready to Hire the Best Paid Social Media Agency? What Does a Paid Social Media Agency Do? 1) Single Grain.

Agency 52

Agency Media Social Advertising A/B Testing 52

Banner Flow

DECEMBER 7, 2020

Looking for the latest social ad trends? Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Why you should use video for your social advertising.

Media 52

Media Advertising Pop-Up Clickbait 52

Martech

MARCH 31, 2022

Advertising through a retail chain piggybacks on the brand efforts that Walmart launches on their own. According to the company, there will also be a new premium ad experience on Walmart.com up by the end of 2022. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 101

Retail Ad network Social Advertising Advertising 101

TechCrunch Ads

APRIL 5, 2023

Early last year, the social media company said that this change would cost them $10 billion in 2022. In February, during the Q4 2022 investors call, Zuckerberg said that “Our management theme for 2023 is the ‘Year of Efficiency’ and we’re focused on becoming a stronger and more nimble organization.”

Shipping 134

Shipping Audience Media Marketing 134

Adtelligent

JULY 19, 2022

Along with paid search advertising, display advertising is one of the most used forms of online advertising. Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. As a result, programmatic advertising is expected to have nearly $524.31 Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JUNE 21, 2023

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%. Sprout Social ) Nearly one-third of U.S. Sprout Social ) Members from the U.S. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

MARCH 14, 2022

Flexe is a full-stack digital agency for FinTech and crypto businesses that offers a wide range of services from PR to social advertising and content production. Dive Deeper: 6 Marketing Trends That Will Crush It for 2022 & Beyond. Dive Deeper: Top NFT Research Tools for Finding High-Quality NFTs. They Save You Money.

Agency 52

Agency Media SEO Marketing 52

Single Grain

APRIL 14, 2022

With this service, Lemonade focuses on areas such as influencer endorsements, marketing funnel development, media management, and paid social advertisements. 38 Digital Marketing Trends You Can’t Ignore in 2022. The post Best Web3 Influencer Agency: Top 5 Choices for 2022 appeared first on Single Grain. Reputation.

Agency 52

Agency Communications ROI Media 52

Single Grain

APRIL 11, 2022

They can help with SEO, paid media, social advertising, and earned media. Or learn more about what we can do for you here ?? NFT Marketing Agency The post Best NFT PR Agency: Top 5 Choices for 2022 appeared first on Single Grain. You’ll get a fully customized media relations strategy built to suit your NFT brand, too.

Agency 52

Agency SEO Public Relations Education 52

Digital Remedy

NOVEMBER 30, 2023

In 2022, CPG accounted for over 12% of overall ad spend share in North America, with advertisers dishing out $8.5b ($773mm per month) to their campaigns. According to data from 2022, 32% of shoppers said they would like to return to trying out products in-store, as opposed to behind a screen.

Food 105

Food Retail Shipping Audience 105

Digiday

OCTOBER 5, 2022

million video views on Instagram as of October 2022, according to Sprout Social’s social media analytics tool. It is unclear how much of the Green Mountain Coffee Roasters’ advertising budget is allocated to this effort, as Drapeau would not share overall budget specifics. The video has over 4.6

Media 69

Media Food Social Advertising Audience 69

Martech Series

AUGUST 17, 2022

Social media advertising platform provides automated tools to help advertisers better strategize their approach to the 2022 holiday shopping season. Creative Automation (*Available late 2022): Scale and automate creative production across your product catalog.

CPA 52

CPA Retail Social Advertising MarTech 52

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. TikTok users watch 197.8 billion in 2024.

Advertising 91

Advertising Education Media Affiliates 91

Basis

SEPTEMBER 20, 2023

2022 was particularly difficult, as the company lost two of its top ad executives, laid off 20% of its employees and restructured, and saw its Q3 net losses almost quintuple year-over-year. Then you’ll want to be a video advertising expert. Want to make the most of your Snapchat spend?

Advertising 98

Advertising Marketing Pop-Up Audience 98

Martech Series

FEBRUARY 16, 2023

Marketing Technology News: SnapLogic Announces Winners of 2022 Enterprise Automation Awards The New Math of Marketing Using SimplicityDX, brands can fundamentally change the unit economics of new customer acquisition by directing traffic from the edge to dedicated storefronts. and Europe.”

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Martech Series

JANUARY 2, 2023

Despite a shift to online commerce, supply chain disruptions and inflation in 2022 has posed a huge challenge to retailers. In 2022 we learned that 67% of CMOs rely on their own employees to adapt legacy technology to get the value they need, and only 9% believe their tech strategy greatly enables their marketing performance.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Basis

MAY 4, 2023

In real terms, ad spending is doing just fine [:07] After a rocky 2022, many anticipated 2023 to be a year of serious cutbacks to ad spending. Learn more about the latest forecasts and financial updates and what they mean for advertisers. This piece explores what exactly Hinton is concerned about. What downturn?

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Digiday

MARCH 30, 2023

in 2022 from the year prior, accounting for $8.6 billion, according to the Out of Home Advertising Association of America. OOH ad revenue increased 20.7% Meanwhile, the DOOH segment jumped 24.2% compared to 2021, per the OAAA, making it the second consecutive year DOOH grew by over 20%. “We’ve

Brand Awareness 69

Brand Awareness Marketing Media Social Advertising 69

Banner Flow

DECEMBER 7, 2020

By 2022, the influencer marketing industry will reach $15 billion. Oberlo also found Instagram to be the most popular and effective social media platform when it comes to influencer marketing. Why you should use video for your social advertising. 93% of marketers are using influencer marketing.

Media 98

Media Advertising Pop-Up Clickbait 98

PrograMetrix

AUGUST 3, 2022

ad spending is on pace to increase by over 13% year over year in 2022, but U.S. decrease in total ad spend came from channels mediums like print advertising while digital advertising continued to grow. Coca-Cola increased its consumer facing marketing investments by 5% in the second quarter of 2022.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Banner Flow

APRIL 28, 2022

billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. One of the hot social media advertising trends for 2022 is the use of shoppable posts and in-stream shopping.

Advertising 52

Advertising Media ROI Brand Awareness 52

Basis

JUNE 14, 2022

Adult users in the US will spend an estimated 46 minutes per day on the platform in 2022 (a number that would be even higher if it included users under 18). On the hunt for more social advertising tips and tricks? In fact, more than half of US TikTok users are over the age of 25, and more than 30% are age 35+.

Marketing 85

Marketing Entertainment Brand Awareness Audience 85

VideoWeek

JUNE 12, 2024

Within social media, video ad spend was up by 26.7 This brings social video ad spend just about equal to non-video social advertising (€11.7 For context, social video spend in 2022 was €9.2 percent, reaching €11.6 billion, while non-video was ¢10.6

Display Advertising 40

Display Advertising Banner Video Ads Affiliates 40

AdvertiseMint

JULY 4, 2023

According to Backlinko’s 2022 Tiktok Statistics, the video-sharing app has become very popular, with over 3 billion downloads worldwide. They chose her based on how often people looked for her style, how much money she made from it, and what she shared on social media. The business also acquired Musical.ly

Marketing 52

Marketing Fashion Media Brand Awareness 52

AdvertiseMint

JULY 17, 2023

Increase your revenue and scale your business with AdvertiseMint, the trusted Facebook advertising agency ! AdvertiseMint, the premier social advertising agency specializing in Facebook & Instagram ads, can assist you. On August 15th, 2022, something called “Advantage+ Shopping Campaigns” will start.

Machine Learning 52

Machine Learning Retargeting ROI Advertising 52

AdvertiseMint

JULY 16, 2023

In 2022, the hashtag #TikTokMadeMeBuyIt cemented the platform’s impact on e-commerce. Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand to the next level! AdvertiseMint, the premier social advertising agency , can assist you. Who Can Go Live on TikTok?

Pop-Up 52

Pop-Up Audience Media Education 52

VideoWeek

MAY 27, 2022

European digital advertising grew 30.5 IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020.

Ad Tech 59

Ad Tech Agency Media Audience 59

Basis

DECEMBER 12, 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was! Read on to see just a taste of our advertising and marketing industry coverage from 2022—and check out the Basis blog to see all the rest! .

Advertising 98

Advertising Marketing Agency Media 98

Single Grain

NOVEMBER 14, 2023

billion in advertising revenue for Microsoft in 2022. 6) LinkedIn Ads LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages. You can also place ads in Gmail at the top of the user’s inbox. While that might not sound like a lot, it meant about $11.59

Ad network 98

Ad network Conversion CPC CPM 98

Basis

FEBRUARY 28, 2025

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands.

Social Advertising 75

Social Advertising Advertising Conversion Media 75

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. TikTok users watch 197.8 billion in 2024.

Advertising 93

Advertising Education Media Marketing 93

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. TikTok users watch 197.8 billion in 2024.

Advertising 52

Advertising Education Media Marketing 52

Basis

JULY 29, 2024

Despite continued privacy and cybersecurity concerns from regulators within the US and beyond , the TikTok era of social advertising marches on.

Advertising 75

Advertising Education Entertainment Media 75