illumin

FEBRUARY 18, 2022

Hold onto your beer cozies: The Most Viewed Video Ads list for the 2022 Super Bowl has just kicked off. Luckily, viewership rebounded in 2022 to an estimated 101.1 […]. The post Most Viewed Video Ads: Super Bowl 2022 appeared first on AcuityAds Inc.

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illumin

JUNE 29, 2022

The post Most Viewed Video Ads: Pride 2022 appeared first on AcuityAds Inc. And while rainbows and fierce displays of authenticity instill an air of joyous fun, the 300+ anti-LGBTQ2S+ bills proposed across 28+ states this year (source: Human Rights Campaign), remind us of the very […].

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illumin

JUNE 20, 2022

Our list of Most Viewed Videos for Father’s Day 2022 showcases what’s in style for dads, and spoiler alert, it isn’t ties! The post Most Viewed Video Ads: Father’s Day 2022 appeared first on AcuityAds Inc. What […].

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illumin

FEBRUARY 14, 2022

The Most Viewed Video Ads for Valentine’s Day 2022 featured flower arrangements, jewelry, and all the warm and fuzzy feelings that we have come to expect from the most amorous holiday of the year. The post Most Viewed Video Ads: Valentine’s Day 2022 appeared first on AcuityAds Inc.

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illumin

APRIL 7, 2022

but which advertisers were also able to claim March Madness victory in 2022? The post Most Viewed Video Ads: March Madness 2022 appeared first on AcuityAds Inc. Brands like Pizza Hut and Buffalo Wild Wings zeroed in on their target audience by emulating […].

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AdExchanger

DECEMBER 7, 2023

Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic. The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger.

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Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

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Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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MNTN

JANUARY 6, 2023

And in 2023, we will begin to see the effects that these changes have made to the spread of ad spend in the digital video and CTV industry. According to research from eMarketer , we can expect to see US subscription OTT video ad spending to reach almost $10 billion and account for 3.4% of total video ad spending.

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VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. Meanwhile the tech firm has partnered with Nielsen to measure Thursday Night Football audiences on Prime Video.

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Exchange Wire

JULY 19, 2022

AdPlayer.Pro, an international provider of out-stream video advertising tech solutions has released its Q2 2022 results, reporting the further increase in ad serving volumes, new supply partner acquisitions, and the out-stream ad format portfolio upgrade. According to the official announcement, the [.].

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Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022. Why we care. Processing.Please wait.

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illumin

MARCH 24, 2022

Crypto has become wildly popular in 2022, going from a topic for niche internet subcultures to a subject of serious debate for both retail and professional investors in just a few years time. The post Most Viewed Video Ads: Cryptocurrency appeared first on AcuityAds Inc. In […].

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Martech Series

SEPTEMBER 20, 2022

AdPlayer.Pro to expand outstream video ad format portfolio with new Sticky ads variations. AdPlayer.Pro , a global provider of outstream video advertising solutions has announced the release of new units in its outstream video ads selection, supported by the company’s ad-enabled video player.

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Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% of online users watch video content weekly. With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization?

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Exchange Wire

JUNE 29, 2022

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (June 29th, 2022) announced the results of an independent multichannel brand impact study from Kantar, the world’s leading data, insights, and [.].

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Video Ads 105

MNTN

MARCH 31, 2023

The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Video overall was the most popular format for digital advertising, making up a 68% share. The post Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022 appeared first on MNTN.

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Kevel

JULY 19, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

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MNTN

DECEMBER 4, 2023

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

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MNTN

DECEMBER 4, 2023

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

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Video Ads Audience Conversion Rate Advertising 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

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Martech Series

NOVEMBER 18, 2022

. “In the USA , TikTok has overtaken other social media platforms to become the most popular place to watch videos. Our trackers for social media viewing time show that consumers spent more than half an hour on TikTok in 2022.

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Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

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VideoWeek

OCTOBER 11, 2024

And streaming views were up by 14 percent compared with 2022, with streaming minutes up by 23 percent. PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. Read more on VideoWeek. Read more on VideoWeek.

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Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. Why we care.

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Digiday

APRIL 13, 2023

. “TikTok led the global short video field over the last few years — 2023 is the first time that run may be challenged,” said Jamie MacEwan, senior research analyst at Enders Analysis. “TikTok’s user base crossed a billion while ad revenue reached around $9 billion in 2022, up tenfold on 2020.

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Adweek

JUNE 20, 2022

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.

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Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. In another survey , 54 percent of consumers revealed that they would love to see more video content from their chosen brands.

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MNTN

JANUARY 13, 2023

Over the last few years, CTV has been helping DTC brands reach new audiences at scale—one brand featured in the Adweek article even discovered that CTV boosted the performance of their branded weekly search revenue, which was up 30% since they launched on CTV in June of 2022. Connected TV in the News. So are the ways brands advertise on TV.

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VideoWeek

APRIL 26, 2023

Video ad spend in the UK grew 9 percent in 2022, outpacing display at 6 percent, according to IAB UK’s latest Digital Ad Spend report. The findings show the market continuing to grow since the pandemic-fuelled ad spend boom, rising 56 percent since the start of 2020. billion, an 11 percent increase on 2021.

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Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

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Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

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Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

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Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception. PWN Games.

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Digiday

SEPTEMBER 9, 2022

It’s the most recent advertiser gimmick, but the short-form video app has already made strides this year to appease marketers. Throughout 2022, TikTok has slowly introduced QVC-style live shopping into various international markets with mixed results. “It It is a call to action presenting itself at the ideal moment.

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