Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences. (Or,

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Martech Series

JUNE 28, 2022

Leveraging Deep Contextual, we targeted competitive brand content online to ensure that the brand’s video ads appeared alongside relevant automotive content, reaching the audiences that were researching vehicles in our competitive category,” said Jessica Griffith, Media Solutions Manager at Goodway Group. “We

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Viewability Impressions Video Ads MarTech 85

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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Advertising Click Through Rate Display Advertising ROI 102

InMobi

NOVEMBER 7, 2022

But it’s 2022, and the region is a hotspot for mobile gaming. Our recent report, Mobile Game Advertising, 2022 found that Southeast Asia saw a 2x increase in ad spends on mobile game apps, since before the pandemic. Our data shows that in 2022 alone, 60% of all ad spends were on game apps.

Advertising 52

Advertising Marketing Viewability Video Ads 52

Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Why the explosion?

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Advertising Viewability Brand Awareness A/B Testing 96

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. growth in advertisers spending on video ad placements on mobile games.

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Advertising Marketing Viewability Brand Awareness 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

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Advertising Viewability Video Ads Click Through Rate 52

Digiday

APRIL 4, 2023

Balancing quality content and viewability is critical for video ads Publishers are always balancing user experience and monetization and looking to maximize their revenue. For publishers, monetization and user experience are critical; matching ad monetization with native content will be one way publishers can prioritize both.

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Viewability Ad Tech Video Ads Marketing 68

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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Video Ads Impressions Viewability Media 52

Clearcode

JANUARY 31, 2023

The new draft version of proposed changes to the Intrinsic In-Game (IIG) Measurement Standards was released in June 2022 and open for public comments to July 2022. The new standards were then published in August 2022. The gaming market brings new opportunities for ad buyers. Banner (web-based) ads.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Hoopla Digital Launches Ad Translator.

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Video Ads Retail Audience Media 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Ad Colony

JUNE 7, 2022

In a world where people see approximately thousands of ads a day, it’s reasonable why marketers want to know precisely what their campaign is achieving and how viewable it is. The phrase “attention metrics” shows up in industry jargon to try and put a number on how exactly users engage with ads.

Viewability 75

Viewability Video Ads Mobile Ads Audience 75

Monetize More

AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. Using Google Ads, publishers can choose from automatically generated placement criteria or define their own.

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Header Bidding Viewability Video Ads Banner 52

InMobi

JANUARY 23, 2022

hours a day on mobile in 2022, according to eMarketer’s estimates , with China expected to reach this level of mobile consumption by 2023. Brands can see huge value in banner ads on mobile too, especially when it incorporates rich media functionality. Mobile has to be a key part of your media mix. In the U.S.,

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Banner Viewability Cookies Click Through Rate 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

MAY 21, 2019

billion by 2022. Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future. End users recall mobile in-app ads 47 percent of the time. When will mobile app ad spending overtake TV ad spending? By the end of 2018. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

SODP

JUNE 8, 2023

Google Display Network (GDN), for example, counts an impression as each time an ad appears on a Google search engine results page (SERP) or on one of the websites it serves. The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. and was $10.53

CPM 52

CPM CPA CPC Real Estate 52

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The phase one release is scheduled for October 2022, with NBCUniversal, Paramount, Fox and Warner Bros. Cannes Lions 2022: Here’s What it Looks like… read on VideoWeek.

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Ad Tech Agency Media Audience 98

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. How Are In-App Ads Served? Rewarded Video Ads S ource: Brid.TV

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

VideoWeek

JULY 18, 2022

Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7 Dentsu has lowered its global ad spend forecast for 2022 down to 8.7 ” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6

Media 52

Media Ad Tech Agency Demand Side Platform 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

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Advertising Pop-Up Impressions Demand Side Platform 97

Digital Turbine

JUNE 6, 2022

In a world where people see approximately thousands of ads a day, it’s reasonable why marketers want to know precisely what their campaign is achieving and how viewable it is. The phrase “attention metrics” shows up in industry jargon to try and put a number on how exactly users engage with ads.

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

Digiday

OCTOBER 4, 2022

Overall, the work the judges nominated in 2022 demonstrated that tech companies are empowering advertisers and publishers to focus on new and established revenue streams while keeping the customer experience in focus. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Clearcode

MARCH 2, 2023

If an ad matching the advertiser’s campaign can be found, an ad will be displayed. Are most in-game ads purchased via direct deals or on the open market (i.e. If not, then the billboard will not show up. via OpenRTB)? In your opinion, what’s the most innovative thing happening in the in-game advertising industry currently?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Overall, improving attention metrics increases views, clicks, and conversions of your ads.

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Ad Inventory Viewability CPM Video Ads 40

Monetize More

JANUARY 18, 2023

Video programmatic advertising has become increasingly popular, and with the rise of streaming platforms and connected TV, it’s expected to continue to grow in the coming years. Mobile video ad spending is expected to continue growing in the coming years.

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Advertising Ad Inventory Machine Learning Ad network 98

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

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Ad Server Video Ads Pop-Up Viewability 40

Smart-Hub

APRIL 29, 2024

It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So, you still have some time to decide how to proceed.

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Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. — Jay Shah (@JayShah) June 14, 2022. Disney+ Lands in 42 New Countries.

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Ad Tech Impressions Media Agency 59

VideoWeek

MARCH 24, 2023

Attention metrics provide a more precise alternative to easily gamed metrics like viewability and video completion rate, empowering advertisers to chart a new path forward,” said Adelaide CEO Marc Guldimann. The company delivered over $1 billion in 2022 revenue, Fubo said, while its subscriber base grew 29 percent YoY.

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Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 8, 2023

GumGum Launches Charity-Focused CTV Ad Unit GumGum, a contextual advertising company, has announced a new charity initiative called GumGum Gives. Advocacy groups can use GumGum’s In-Video ad unit to spread awareness through CTV campaigns, the company said. This year the combined revenues are forecast to hit €8-8.5

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Agency Media Communications Advertising 52

VideoWeek

SEPTEMBER 1, 2023

“TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. percent on H1 2022. The parent company generated revenues of €9.7

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Entertainment eCommerce Agency Media 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. billion in programming costs. billion in revenues.

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