Adweek

AUGUST 13, 2024

In 2023, the median compensation for CEOs who ran companies listed on the S&P 500 was $15.2 The amount was 194 times larger than what their typical employees earned during the same period. Public filings show several chief executives of media companies made much more, with an even wider CEO-to-worker pay ratio, according to.

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Media 317

Adweek

APRIL 16, 2024

CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023.

Advertising 312

Advertising 312

Adweek

DECEMBER 20, 2023

There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this year in the rearview mirror. As marketers look forward to 2024, we would be remiss not to reflect on some of the PR crises.

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Media Marketing Advertising 338

Adweek

DECEMBER 22, 2023

For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review.

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Agency Advertising Marketing Media 321

Adweek

JANUARY 29, 2024

From the Hollywood strikes to a soft ad market, advertisers had to contend with several obstacles in 2023. The TV ad market is changing FAST-er than ever. Those obstacles are having a lasting impact, accelerating the move to streaming and FAST channels, firmly cementing sports and live events as coveted inventory, and changing how the.

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Marketing Advertising 316

Adweek

DECEMBER 25, 2023

With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year.

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Advertising 328

Adweek

NOVEMBER 29, 2023

For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. It's the most wonderful time of the year: Spotify Wrapped season. Did Beyonce or Taylor Swift dominate? How many times you hit play on "Flowers" by Miley Cyrus? Were you the only person who made an unhinged playlist.

Advertising 332

Advertising 332

Adweek

SEPTEMBER 26, 2024

Good Morning America, ABC News' flagship morning news program, wrapped up the 2023-24 season with a first-place finish among total viewers--the 12th straight season that it is perched at the top of the roost.

Advertising 273

Advertising Media 273

Adweek

SEPTEMBER 24, 2024

It's the end of the 2023-2024 TV season as we knew it, and you'd better believe that David Muir is feeling fine. With the week of September 16 in the history books, the World News Tonight host and the rest of the ABC News team can celebrate their own Triple Crown: another week, quarter, and.

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Adweek

MARCH 4, 2025

Meta introduced generative artificial intelligence-powered digital assistant Meta AI in September 2023 across Instagram, Messenger, and WhatsApp, and the company is reportedly developing a stand-alone application. Now, it's working on bringing the power of Meta AI to businesses of all sizes.

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Adweek

SEPTEMBER 24, 2024

ABC News' flagship morning news program wrapped up the 2023-2024 season with a first place finish among total viewers--the 12th straight season that its perched at the top of the roost. Oh, what a beautiful mornin' for Good Morning America. But GMA had to cede the advertiser-treasured Adults 25-54 demo to Today as the NBC.

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Advertising 264

Adweek

JANUARY 29, 2025

Lyons, 24, and T'Yonna Major, 9, both died on February 22, 2023, after Orange County deputies said they were shot by Keith Moses. Charter Communications, the parent company of Orlando, Florida's Spectrum 13, is facing a lawsuit in the death of reporter Dylan Lyons. The News 13 reporter and the third grader were shot within.

Communications 255

Communications 255

Adweek

FEBRUARY 19, 2025

Launched in 2023, Demand Gen selects advertisers' best-performing video and image. Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen.

Ad Space 290

Ad Space Agency Media Advertising 290

Adweek

FEBRUARY 21, 2025

She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. A self-proclaimed "math and science kid-turned-marketer," Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She also held.

Marketing 254

Marketing 254

Adweek

JANUARY 22, 2025

Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023, responsible for brand building, consumer insight, creative, credit, ecommerce, guest services, member loyalty, public relations, store design, and UB Media, the company's retail media.

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Retail Public Relations eCommerce Media 264

Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities. The tool's main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement.

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Ad Tech Media Advertising Marketing 342

Adweek

DECEMBER 22, 2023

TV was weird this year. In 2022, television output increased to 599 scripted series--the most of all time, according to FX's annual tally. But thanks to two separate Hollywood strikes delaying productions and postponing airdates, that record is in no danger this time around. Still, as the headline notes, at least 10 shows have aired.

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Adweek

OCTOBER 4, 2023

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards: Building a Better Agency. We asked.

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Agency 325

Adweek

DECEMBER 21, 2023

The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors and tech partners dressing up their tech as AI, causing frustration among marketers who are grappling to understand how best to meaningfully implement the tech.

Marketing 317

Marketing 317

Adweek

DECEMBER 18, 2023

When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space. According to agency global co-president Craig Millon, using a physical activation to develop a flagship product speaks to the potential for experiential to become more.

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Agency Marketing 312

Adweek

DECEMBER 28, 2023

The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five days during the last week of December.

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Advertising 311

Digiday

MARCH 19, 2025

This week’s Media Briefing looks at six publishers’ 2024 earnings reports and latest earnings calls to look at how their businesses fared last year, compared to 2023. 2024 (and Q4) in review Looks like 2024 turned out to be the turnaround some publishers were hoping for after a year of doom and gloom in 2023.

Media 75

Media Advertising 75

Adweek

DECEMBER 27, 2023

Last week, in the waning days of the year, media company Literally Media acquired lifestyle publisher Mel Magazine from Recurrent Ventures, adding the formerly dormant title to its growing stable of comedy brands.

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Media 331

Adweek

OCTOBER 28, 2024

The Los Angeles Dodgers' dramatic 6-3 victory over the New York Yankees in game one of the World Series Friday night--which ended on Freddie Freeman's walk-off grand slam in the 10th inning--averaged 15.2 million viewers on Fox, Fox Deportes, Univision, and streaming, making it the most watched Fall Classic game in five years. NBC News.

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Media 278

Adweek

MAY 9, 2024

OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated.

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Media 363

Adweek

NOVEMBER 26, 2024

In April 2023, the analytics giant regained national accreditation from the Media Rating Council after getting it suspended in 2021. Then, the company added a new leader in late 2023. It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen.

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Media 306

Adweek

JULY 1, 2024

After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said there were almost twice as many significant, scaled adtech transactions in the first half of 2024 compared to the first half of 2023, according to senior associate Michael DeMarseilles.

Ad Tech 306

Ad Tech 306

Adweek

JANUARY 2, 2024

In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8% growth in the "miscellaneous" category.

Advertising 331

Advertising Audience 331

Adweek

SEPTEMBER 24, 2024

The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing.

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Media 354

Adweek

FEBRUARY 27, 2025

PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans.

Marketing 312

Marketing 312

Adweek

JANUARY 2, 2024

The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced their AVOD entrances.

Advertising 328

Advertising 328

Adweek

APRIL 17, 2024

grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. 2022), raising $42.5

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Marketing 349

Martech

JULY 15, 2024

We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease). Investment in martech companies was spread across 35 categories and significantly increased from $699 million in Q4 2023 to $1.8

MarTech 114

MarTech Marketing 114

Adweek

JULY 8, 2024

Musk dialed back on his 2023 provocative "go f**k yourself" comment to advertisers, explaining that X. Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK.

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Marketing Advertising Media 347

Adweek

APRIL 25, 2024

French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023.

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Martech

DECEMBER 2, 2024

In 2023, 13 million U.S. adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months.

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SEO Marketing ROI MarTech 139

Adweek

OCTOBER 11, 2024

The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023.

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Media 340