Adweek

AUGUST 6, 2024

million in 2023. Two CEOs of major advertising holding companies are above average -- at least in one sense. Public filings show Omnicom's John Wren made $20.2 His total compensation, which includes salary, bonus, equity awards and other forms of financial remuneration, was 382 times more than the median pay of Omnicom's 75,900 employees.

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Adweek

DECEMBER 25, 2023

With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year.

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Adweek

DECEMBER 6, 2022

LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023.

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Marketing 361

Adweek

JANUARY 12, 2023

In tandem with the dwindling dominance of the duopoly, direct-to-consumer brands are diversifying their playbook for 2023. In 2023, brands are diversifying. You could run a successful DTC brand and really only do Facebook, Instagram and Google a couple of years ago," said Adam Lovallo, founder of digital agency Thesis.

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Adweek

DECEMBER 14, 2023

The Jealous List is back for another year, with a look at some of the best spots of 2023. Seeing amazing work from other agencies can make any creative say "I wish I had done that," and there's nothing wrong with being a little covetous.

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Adweek

AUGUST 13, 2024

In 2023, the median compensation for CEOs who ran companies listed on the S&P 500 was $15.2 The amount was 194 times larger than what their typical employees earned during the same period. Public filings show several chief executives of media companies made much more, with an even wider CEO-to-worker pay ratio, according to.

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Adweek

APRIL 16, 2024

CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023.

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Adweek

FEBRUARY 1, 2023

TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York. Between the lines TelevisaUnivision is opting to change venues from its 2022 location, the Jacob.

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Adweek

JANUARY 18, 2023

YouTube is back as the title sponsor of VidCon Anaheim 2023 after holding that role from 2013 through 2019. VidCon Anaheim 2023 will take place at the. The event was canceled in 2020 and 2021 due to the pandemic, and TikTok, which was slated to be the title sponsor in 2021, did so last year.

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Adweek

DECEMBER 20, 2023

There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this year in the rearview mirror. As marketers look forward to 2024, we would be remiss not to reflect on some of the PR crises.

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Adweek

DECEMBER 1, 2022

Reddit is gearing up for its first ever CES activation with plans to release new research at CES 2023 in Las Vegas Jan. 5 through 8. CES attendees can expect the following at Reddit's Future Tellers installation, which will be located in the Alsace Ballroom of the Wynn Hotel from 9 a.m. to 5 p.m.

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Adweek

OCTOBER 14, 2022

Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. The demise of Instant Articles continues the trend by Meta.

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Adweek

SEPTEMBER 28, 2023

Adweek's biggest marketing event of the year returned for its sixth annual edition in 2023. Brandweek took place from Sept. 11-14 in Miami, where the marketing and advertising industry's leaders gathered to discuss how brands can stay relevant amid economic and consumer uncertainty.

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Adweek

SEPTEMBER 8, 2023

To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans' excitement. To start, the new NFL Kickoff Lens can be customized to a person's favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through.

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Marketing 328

Adweek

DECEMBER 14, 2022

NBC Universal is being upfront about its 2023 plans.

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Advertising 317

Adweek

JANUARY 9, 2023

For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years, marketers are facing not only budget cuts and hiring freezes but also pressure from their C-suite to do more and do better. Much like their b-to-c counterparts, b-to-b CMOs are being asked to take the.

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Adweek

MARCH 30, 2023

A month before the 2023 NewFronts, the Interactive Advertising Bureau has set the final schedule. Similar to the 2022 NewFronts event, this year's advertiser showcase, taking place May 1-4, will feature a hybrid format, with in-person and virtual viewing options for all four days.

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Advertising 299

Adweek

NOVEMBER 29, 2023

For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. It's the most wonderful time of the year: Spotify Wrapped season. Did Beyonce or Taylor Swift dominate? How many times you hit play on "Flowers" by Miley Cyrus? Were you the only person who made an unhinged playlist.

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Advertising 332

Adweek

SEPTEMBER 26, 2024

Good Morning America, ABC News' flagship morning news program, wrapped up the 2023-24 season with a first-place finish among total viewers--the 12th straight season that it is perched at the top of the roost.

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Advertising Media 273

Adweek

JANUARY 13, 2023

million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. With 3,200 exhibitors across 2.2

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Adweek

MAY 1, 2023

Adweek is proud to announce its 2023 class of Brand Genius honorees. For nearly three decades, the Brand Genius Award has stood as the marketing world's highest honor for the most dynamic and results-oriented brand builders.

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Marketing 279

Adweek

SEPTEMBER 24, 2024

It's the end of the 2023-2024 TV season as we knew it, and you'd better believe that David Muir is feeling fine. With the week of September 16 in the history books, the World News Tonight host and the rest of the ABC News team can celebrate their own Triple Crown: another week, quarter, and.

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Adweek

JUNE 27, 2023

The awards will be revealed in October 2023. (In Adweek values creativity, business results and, ultimately, how agencies treat their people because it's the people who drive the business forward. In previous years, they.

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Adweek

JANUARY 17, 2023

1, as people across the world drew up their lists of 2023 resolutions, The New York Times published a content series called the 7-Day Happiness Challenge, aimed to support and capitalize on the commitments. Launched by The Times' Well desk, which has seen upticks in audience and advertiser demand, the Challenge offered seven.

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Adweek

SEPTEMBER 24, 2024

ABC News' flagship morning news program wrapped up the 2023-2024 season with a first place finish among total viewers--the 12th straight season that its perched at the top of the roost. Oh, what a beautiful mornin' for Good Morning America. But GMA had to cede the advertiser-treasured Adults 25-54 demo to Today as the NBC.

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Advertising 264

Adweek

JANUARY 5, 2023

Reddit shared new research at CES 2023 in Las Vegas Thursday on how 2,000 U.S. residents between the ages of 18 and 60 who are regular users of its platform, Instagram, TikTok, Twitter or YouTube feel about emerging technologies and when they believe those technologies will go mainstream. The company said "Reddit Future Tellers: What.

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Adweek

DECEMBER 18, 2023

Honoring agencies and brands creating standout immersive experiences.

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Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities. The tool's main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement.

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Adweek

DECEMBER 22, 2023

TV was weird this year. In 2022, television output increased to 599 scripted series--the most of all time, according to FX's annual tally. But thanks to two separate Hollywood strikes delaying productions and postponing airdates, that record is in no danger this time around. Still, as the headline notes, at least 10 shows have aired.

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Adweek

DECEMBER 27, 2022

After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force.

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Adweek

MARCH 15, 2023

Get ready to log in: Adweek's Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of.

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Adweek

AUGUST 31, 2023

Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds of sports and sports marketing, from players in the (literal) field to executives working behind the scenes to bring you the sports you.

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Marketing 325

Adweek

DECEMBER 18, 2023

When Cadillac CMO Melissa Grady Dias charged Jack Morton Worldwide to come up with an exhibit for the grounds of the U.S. Open, the agency team immediately did the most logical thing--they split for Las Vegas. Not to hit the slots, though. "We We took a field trip--we went to all the immersive exhibitions there," said.

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Agency Marketing 299

Adweek

OCTOBER 4, 2023

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards: Building a Better Agency. We asked.

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Agency 325

Adweek

DECEMBER 8, 2022

Super Bowl LVII (let's call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other. And, once again, Adweek is your source to track all the ads. Brands, agencies and production partners are putting their Super Sunday strategies in motion ahead of the Big Game, set.

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Adweek

MAY 19, 2023

Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with both Warner Bros.

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Adweek

OCTOBER 6, 2023

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency.

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Agency 306