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In contrast, in 2023, marketing teams working with MNTN can measure and track conversions from streaming TV advertisements through pixels. As a marketer going into our platform, you have full control over the audiences you’re targeting,” Douglas said. You can A/Btest the campaigns, but we further optimize on top of your choices.
Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown. Target keywords with a mix of long-tail , short-tail, negative, and evergreen based on the search intent, metrics, and match types to increase the chances of reaching a wider audience worldwide.
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Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Many social media platforms offer different tools to target your audience based on core demographics, such as gender and age, as well as other aspects, such as education, job title, interests, and past purchases.
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