Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. The first step to leveraging the power of this advertising opportunity is to know the platforms you should optimize. Because of that, more advertisers are investing in Instagram ads.

Media 73

Media Advertising A/B Testing Education 73

Clearcode

OCTOBER 31, 2024

The challenge of predicting whether a user will click on an ad dates back to the early 2000s when it was applied in popular search engines like Google Search for sponsored search advertising. Model Training and Validation: Various models are trained, tuned, and tested against performance metrics.

Machine Learning 88

Machine Learning Click Through Rate A/B Testing Conversion 88

MNTN

DECEMBER 12, 2022

As the end of the year approaches and 2023 planning is full steam ahead, search marketers may be scratching their heads as they adjust to upcoming paid search shifts. From algorithm updates to automation concerns, next year promises to disrupt the relatively smooth sailing that paid search offered advertisers in years past.

A/B Testing 52

A/B Testing Audience Retargeting Advertising 52

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. From there, make sure to set a long enough flight for your test to ensure that the platform can optimize based on initial learnings.

Advertising 69

Advertising Audience A/B Testing Brand Lift 69

Single Grain

JULY 20, 2023

Here, we will cover the best Google Ads strategies for 2023 and moving into the future. Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI. For example, Google unveiled generative AI in April 2023.

ROI 52

ROI Conversion CPC Food 52

Single Grain

APRIL 12, 2023

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. Dive Deeper: 4 Ways to Stay Ahead of the Game: The Future of Digital Advertising in 2023 & Beyond Choosing the Right Advertising Platform The options for online advertising strategies in marketing are constantly growing.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. Search ads work by showing up above or next to organic search results.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52