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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. By reading this guide, you will learn: How does the Instagram ad targeting work?

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Behavioral targeting and retargeting to show personalized ads.

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50 Impactful Facebook Ads Statistics to Help Your Ads Strategy

Single Grain

This format has gained significant attention as Facebook focuses on its growth, especially in response to iOS changes that have made retargeting users who click through to a brand’s website more challenging. Source ) Facebook ads performance: Facebook ads get an average CTR of 0.90% across all industries. female users.

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Running online ads for BFCM 2023: When do I start and how can AI help me?

Ad Wisey

Starting from as early as Halloween and ending on New Year’s eve, 2023 holiday sales season for online stores should be epic. Starting ads for BFCM in November is too late Growth in sales also means growth in competition – as October ends, online brands start fighting for their customers’ attention harder than ever.