Digiday

FEBRUARY 1, 2023

Based on a mixed bag of disappointing results, but record selling periods in the fourth quarter of last year, digital media could start off 2023 less optimistic than it’s been for decades. That said, despite the year-over-year drop, Facebook’s Q4 2022 CPM remained 26% higher than in Q4 2020, while Instagram’s CPM was 15% higher.

CPC 72

CPC CPM Impressions Ad Click 72

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023. Click-Bait Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Click here to sign up for Viewdeos. Click here to sign up to Velis Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Single Grain

DECEMBER 23, 2019

The Masthead on TV screens is only available on a CPM basis. Targeting and other ad-serving options for Masthead ads on TV screens are the same as other Masthead campaigns booked on a CPM basis. Mobile apps are expected to generate $581 billion in revenue in 2020 (and up to $935 billion by 2023!)

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. Retargeting ads tend to convert as high as 150%.

Advertising 52

Advertising Retargeting Impressions CPC 52

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120