Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. Retarget based on Facebook or Instagram post engagement.

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023. Click-Bait Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Single Grain

JUNE 8, 2023

The overarching areas to consider are as follows: If you give a keen eye to each of these areas in the way we discuss here, you should have a pretty good idea as to what problem areas you might have, and what potential avenues your ad account has to grow in. Let’s go through each area of importance when conducting a Facebook Ads audit.

Retargeting 52

Retargeting A/B Testing Conversion Rate Conversion 52

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. Retargeting ads tend to convert as high as 150%.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

DECEMBER 23, 2019

Mobile apps are expected to generate $581 billion in revenue in 2020 (and up to $935 billion by 2023!) Let’s take a look at how you can optimize your PPC campaigns for voice search: Evaluate current search terms: To better optimize for voice search, look at the specific search terms that people have already used to see your ad.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

APRIL 27, 2023

After you have identified irrelevant keywords, you can include them in your negative keywords list to minimize wasted ad spend. Use dynamic ads to enhance the effectiveness of your Google Ad campaign. Retarget your leads with active interest who did not yet convert and remind them of your brand.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

AUGUST 3, 2023

This ad appears while users scroll through their suggested feed, so you can reach YouTube users without uploading video ads. 5) More Video Formats Online videos are still popular in 2023, which isn’t expected to change in 2024. But advertisers have been investing in video ads for years. What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52