Monetize More

JUNE 16, 2023

¿Sabes cuál es la diferencia entre ad networks y ad exchanges? Las ad exchanges son más transparentes, ya que permiten a los anunciantes ver el precio exacto al que se están vendiendo las impresiones de los editores. Qué es una Ad Exchange? Cuál es la diferencia entre las Ad Networks y Ad Exchanges?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Monetize More

FEBRUARY 23, 2023

Google has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM). AdSense and Display & Video 360 accounts can also be linked.

Ad Exchange 52

Ad Exchange Ad Inventory 52

Monetize More

DECEMBER 29, 2022

Best practices for publishers to maximize ad revenue in 2023. There are several best practices that publishers can follow to maximize their ad revenue in 2023: Optimize your website for ad placements: Make sure that your website is well-designed and easy to navigate, as this will make it more attractive to advertisers.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

Ad Monsters

MAY 19, 2023

Over half of the $85B deployed by advertisers to the open internet in 2023 is expected to flow through walled garden buying systems. Consequently, DSPs receive three bid requests from each ad exchange for every available impression. The post What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond?

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Ad Exchange Impressions Ad network Ad Tech 94

Monetize More

MARCH 3, 2023

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Conclusion There you have it, 12 ad networks to help you start monetizing your traffic quickly!

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Basis

MARCH 3, 2023

Not only will 2023 see a new crop of state-level data privacy laws take hold (hello CPRA ), but a majority of advertisers are still highly dependent on third-party cookies. It only makes sense to kick things off with a topic that’s on the minds of advertisers everywhere—and one that it’s critical for marketers to get ahead of.

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Advertising Cookies Ad Exchange Communications 97

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

OCTOBER 16, 2023

DMEXCO 2023 emerged as a prominent fixture in the digital marketing landscape, annually drawing together thousands of global experts to delve into cutting-edge technologies and their practical applications. Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. Brightcove 4. JW Player 6.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? More are bound to follow as the benefits of adopting sustainable digital practices come increasingly into view. Only time will tell.

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Demand Side Platform Impressions Education Ad Server 80

Monetize More

NOVEMBER 20, 2022

Become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for only $199. What if you don’t get accepted into AdSense or want to test out different ad networks? Ready to master AdSense like the pros? Click Here To Enroll!

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Ad network Viewability Ad Ops Machine Learning 105

Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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Monetize More

APRIL 23, 2023

This post was most recently updated on April 26th, 2023 When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. Choosing what ads to display on your site is one of your many responsibilities as a publisher. How do you know?

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Viewability Ad Exchange Fashion Ad network 98

Monetize More

JANUARY 20, 2023

Historical analysis reveals that ad revenue will continue to dip for the first half of 2023 Historical analysis has shown a clear pattern of ad revenue fluctuations over time. Unfortunately, the current trend indicates that ad revenue will continue to decrease for the first half of 2023.

Native Advertising 52

Native Advertising Audience Advertising Ad Tech 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Ad spending lost due to fraudulent ads.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 119

Monetize More

DECEMBER 19, 2022

Does limited ad serving affect Ad Exchange as well as AdSense? Yes, limited ad serving can affect both Ad Exchange and AdSense. Ad Exchange is a platform for buying and selling advertising space on websites and apps, and it uses the same ad serving technology as AdSense.

Ad Exchange 52

Ad Exchange Impressions Machine Learning Ad network 52

Monetize More

MAY 15, 2023

This post was most recently updated on May 17th, 2023 The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. For mobile, if your article has a short excerpt before the main content, it is best to place the top ads below this line. ’ (the right way ?)

Finance 52

Finance Viewability Fill rate CPM 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. SSP belongs to and is operated by an SSP service provider.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

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Mobile Ads Banner Viewability CPM 59

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Which ad network pays the most?

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Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Ad Exchanges. A Few Good DSPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

SEPTEMBER 20, 2023

A number of options are still on the table, albeit the eventual desired outcome is understood to be short of a full divestiture, according to sources, as dealmaking in the digital media landscape heats up and 2023 draws to a close.

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Ad Exchange Ad Tech Media Advertising 60

AdExchanger

DECEMBER 22, 2022

AdExchanger’s daily news round-up will return in 2023. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Enjoy your holiday, and may we all resolve to make. The post GDN, The Gol-Darn Network; Back To School With Team Dayā appeared first on AdExchanger.

Ad Exchange 110

Ad Exchange 110

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. This was the walkthrough of programmatic video best practices you need to follow in 2023 to reach and engage new audiences and get your content seen by more people. Ready to take your ad revenue to the next level?

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

JUNE 14, 2023

The regulator found that Google’s publisher ad server (DFP) favours the company’s own ad exchange (AdX) in ad selection auctions, for instance by telling AdX the value of the highest competing bid in advance. If confirmed, this is illegal. EU_Commission might require Google to divest part of its services.

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Ad Tech Ad Exchange Ad Server Advertising 59

Monetize More

DECEMBER 25, 2022

The easiest way you can get started is with Adsense , but if you’re looking for a premium version with better CPMs, you might be interested in signing up for Ad Exchange. Make sure to read up on Google’s implementation guidelines before you implement anything so you can avoid potential policy violations. Affiliate Marketing.

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Exchange Wire

DECEMBER 19, 2023

Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry.

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Ad Exchange Media Advertising 49

Ad Monsters

JANUARY 8, 2024

The sector saw its reputation tarnished in 2023; what’s in store for 2024? 2023 was a trying year for the programmatic supply chain, at least from a PR point of view. Despite efforts in the second half of 2023, there is still a lot of confusion around what an MFA site is and whether they’re inherently bad.

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Cookies Clickbait Ad Exchange Audience 105