Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Ad Exchanges. Supply-Side Platforms are publishers’ DSPs and have added remarkable value to the programmatic advertising industry.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 14, 2023

The regulator found that Google’s publisher ad server (DFP) favours the company’s own ad exchange (AdX) in ad selection auctions, for instance by telling AdX the value of the highest competing bid in advance. If confirmed, this is illegal.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Maximize direct and programmatic revenue with a fully integrated ad sales solution for publishers and agencies.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. In-House Ad Server.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Lazy loading and infinite scroll can increase the speed of your site, reduce load time and latency and improve viewability of your video ads. Ready to take your ad revenue to the next level? Conclusion.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

NOVEMBER 22, 2022

But likely the best part about using this platform is that it comes with access to a programmatic ad exchange and hybrid monetization. One of the biggest advantages of using Smaato is that it also comes with a built-in ad server and an option to increase revenue with Dynamic Demand. Start Monetizing.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

DECEMBER 13, 2022

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.

Demand Side Platform 73

Demand Side Platform Audience Ad Server CPM 73

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. June 15, 2023 : Google informed about Topics API enhancements. The next update was on November 8, 2023.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Brid.tv

JUNE 26, 2023

So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. Track video and ad performance from a single dashboard.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. Now that’s something publishers don’t have control over.

Viewability 52

Viewability Ad Server Impressions Ad network 52

AdvertiseMint

OCTOBER 30, 2023

billion in 2023 to USD 11.4 Source: Advertiser Perceptions DSP Wave 2023) Self-serve DSP spending is expected to grow at a CAGR of 15.3% from 2023 to 2028. Self-serve DSPs allow for detailed audience segmentation, ensuring ads are shown to the most relevant users. billion by 2028.

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Automatad Inc.

JANUARY 23, 2024

The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website. When Did PAAPI Become Live?

Audience 52

Audience Cookies Ad Server Viewability 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. This all can be managed through the DSP’s dashboard.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

AdvertiseMint

NOVEMBER 7, 2023

In essence, ad networks reduce complexity, streamline ad placement, and ensure that publishers and advertisers can maximize their ad revenue and ad campaign effectiveness, respectively. An advertising network acts as a bridge between publishers and advertisers, streamlining the ad campaign process.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

VideoWeek

JUNE 16, 2023

According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange. In a few weeks, X/Twitter will start paying creators for ads served in their replies.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. percent of the TV ad market, a 1.2 Starting on Apr. percent increase on 2021.

Agency 52

Agency Media Audience Cookies 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. Is it interoperable?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media 98

Media Cookies Agency Affiliates 98

VideoWeek

FEBRUARY 14, 2025

percent in 2023. Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking. billion compared with 2023. percent of total video revenues, up from 7.1

Ad Tech 52

Ad Tech Media Agency Advertising 52

Basis

JULY 11, 2023

While federal-level legislation has mostly lingered in congressional purgatory (more on that in a bit), a whopping five new state-level data privacy acts will take effect in 2023, with new regulations coming to Virginia, Colorado, Connecticut, Utah, and California. Having an identity crisis of your own?

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

While federal-level legislation has mostly lingered in congressional purgatory (more on that in a bit), a whopping five new state-level data privacy acts will take effect in 2023, with new regulations coming to Virginia, Colorado, Connecticut, Utah, and California. Post updated February 21, 2023

Advertising 93

Advertising Marketing Pop-Up Cookies 93

VideoWeek

FEBRUARY 10, 2023

Kargo Acquires Streaming Ad Server VideoByte Ad tech firm Kargo has acquired VideoByte, a US company whose ad server helps advertisers run custom ads on streaming services. The technology also targets ads based on the content being watched, and is used by Viacom, Tegna and LG.

Ad Tech 52

Ad Tech Ad Server Media Agency 52