Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. This means that programmatic advertising is not only increasing, its booming.

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Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. Only time will tell.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Publishers pay for the services to access the SSP platform and place inventory for the advertisers.

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Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Xandr Invest uses the capabilities of Xandr’s demand-side platform (DSP) to buy media dynamically.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

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Exchange Wire

JUNE 1, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [.]

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Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

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AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. billion in 2023 to USD 11.4 56% of advertisers use a self-serve demand side platform.

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Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Below, we’ll take a quick look at each of the key elements.

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VideoWeek

AUGUST 5, 2022

HBO Max and Discovery+ are set to merge in 2023, Warner Bros. Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Top Stories. Warner Bros. Discovery to Dissolve HBO Max.

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Digiday

DECEMBER 13, 2022

Roku — which not only owns a connected TV platform but also operates its own ad-supported streaming service The Roku Channel as well as demand-side platform OneView — is internally working on adding support for pod bidding. in the first quarter of 2023, according to a company spokesperson. .”

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets. Apart from the ad network, we’ve also got the ad exchange. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

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Clearcode

OCTOBER 21, 2024

It enables on-device auctions run in the browser to choose relevant ads from websites the user has previously visited, but it also introduces additional capabilities like custom audiences, more complex auction logic, and the use of a trusted server for specific functions. June 15, 2023 : Google informed about Topics API enhancements.

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Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

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Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams.

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Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. Then we have ad exchanges.

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Digiday

APRIL 24, 2023

The company announced earlier this month that it will relaunch HBO Max, including its ad-supported tier, under its new moniker “Max” in May 2023. Additional programming will come from sibling streamer Discovery+, while Discovery+ will also remain as a stand-alone platform. Discovery doubled down on its streaming offerings.

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Brid.tv

JUNE 26, 2023

So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. TargetVideo Premium Demand 3. Chocolate Platform 12.

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). In the US in Q4, WPP saw a 4.5

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Single Grain

MAY 31, 2023

Related Content: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Automated Buying and Selling of Ad Space Programmatic advertising utilizes AI marketing platforms and real-time bidding (RTB) to streamline and optimize the transactional aspects of ad space transactions.

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VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. UK Ad Spend had Strong Q1, but Real Contraction Forecasted for 2023. And while 2023 is expected to see 4.4 The Week in Tech.

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Digiday

APRIL 26, 2023

Pod bidding allows advertisers to bid on specific ad slots within a multi-ad break or pod — an option that has always been available to traditional TV advertisers. Hulu and Disney+ Basic with Ads tap into parent company Disney’s Disney Real Time Ad Exchange (DRAX) , while Pluto TV and Paramount+ access Paramount’s EyeQ.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. Glossary of key terms.

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Monetize More

DECEMBER 28, 2022

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Ad Exchanges.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. billion in 2023, with 1.5 Netflix added 5.1

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How much does it cost?

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Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions.

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VideoWeek

JANUARY 26, 2024

In this week’s Week in Review: Publicis plans AI investment after a strong 2023, Skydance makes a bid for Paramount, and Stephen van Rooyen leaves Sky. Publicis also pre-released its 2023 earnings, which came in above the group’s guidance. Ad spend climbed by 15.9 The company reported 6.3 percent growth in Q4.

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VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. The Week For Brands & Agencies UK Ad Spend Reached $34.8

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VideoWeek

MAY 5, 2023

Should Twitter follow through with reviving the platform, it would bring Twitter into closer competition with live streaming platform Twitch, as well as the live streaming functionalities available on YouTube, TikTok, and Snapchat. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

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