Ad Monsters

MAY 19, 2023

Over half of the $85B deployed by advertisers to the open internet in 2023 is expected to flow through walled garden buying systems. Consequently, DSPs receive three bid requests from each ad exchange for every available impression. The post What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond?

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Aniview (Video) 4.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Why not put your ad optimization in the hands of experts?

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Automatad Inc.

OCTOBER 27, 2023

Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027.

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Monetize More

JULY 18, 2022

Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Os detalhes exatos do que será lançado ainda não estão finalizados para a descontinuação dos cookies de terceiros no final de 2023, mas a questão é que o lado da compra vem lidando com a publicidade sem cookies há mais de 2 anos.

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. Then we have ad exchanges.

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Monetize More

JANUARY 19, 2023

Este post foi atualizado mais recentemente em 18 de janeiro de 2023. Devido às várias tecnologias publicitárias desenvolvidas nas últimas décadas, tais como servidores de anúncios , header bidding e outras técnicas de otimização, existem muitas oportunidades para que os editores obtenham mais receita com anúncios display do que nunca.

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Monetize More

JANUARY 19, 2023

Este artículo se actualizó por última vez el 18 de enero de 2023. Gracias a las diversas tecnologías publicitarias desarrolladas en las últimas décadas, como los servidores de anuncios, el header bidding y otras técnicas de optimización, los editores tienen más oportunidades que nunca de obtener ingresos de los anuncios en pantalla.

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Brid.tv

JUNE 26, 2023

So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. Track video and ad performance from a single dashboard.

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Ad network Video Ads Header Bidding CPM 40

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How does it work?

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. billion in 2023, with 1.5 Netflix added 5.1

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Ad Exchanges. A Few Good DSPs.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

DECEMBER 21, 2022

At the risk of being banned by ad networks like Google AdSense and Ad Exchange without strong moderation policy and execution. Any downloadable content with copyright issues, viruses/malware or inappropriate content can get you banned by Google AdSense/Ad Exchange and other ad networks. Low bounce rate.

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Automatad Inc.

MARCH 8, 2022

Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. The unredacted lawsuit made allegations that Google’s AMP pages have been specifically designed to make ad inventories difficult to auction on platforms that aren’t Google’s ad exchange.

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