Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket.

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Monetize More

MAY 15, 2023

This post was most recently updated on May 17th, 2023 The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. For mobile, if your article has a short excerpt before the main content, it is best to place the top ads below this line. ’ (the right way ?)

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Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

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YieldBird

MAY 31, 2023

billion in ad spend. Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023. These findings underscore the pressing need for robust measures to combat ad fraud and safeguard advertising investments. And while 100% viewability isn’t feasible, yours should be around 40-60%.

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Affiliates CPC Viewability Click Through Rate 96

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Two birds, one stone? Only time will tell. appeared first on Basis Technologies.

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Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Two birds, one stone? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Two birds, one stone? Only time will tell. appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Two birds, one stone? Only time will tell. appeared first on Basis Technologies.

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Advertising Demand Side Platform Impressions Education 52

Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets. Apart from the ad network, we’ve also got the ad exchange. Well, it depends on how the in-app mobile ads are bought and sold. billion in app stores.

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Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. Breakdown your report by Ad Unit > Active View Viewable.

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SODP

JUNE 8, 2023

As of April 2023, there were 5.18 For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising.

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VideoWeek

JUNE 2, 2023

percent in Q1 2023, according to UK measurement body Barb, down from 19.42 The watchdog will continue to examine the role of large digital companies in the online ad sector, including investigations into Apple’s App Tracking Transparency initiative, as well as Google’s data practices. million) fell 1.7 million in Q4 2022.

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Viewability Audience Ad Exchange Ad Tech 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. What Is an Ad Monetization Platform?

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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YieldBird

MAY 31, 2023

billion in ad spend. Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023. These findings underscore the pressing need for robust measures to combat ad fraud and safeguard advertising investments. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Automatad Inc.

OCTOBER 27, 2023

Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027.

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Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. This all can be managed through the DSP’s dashboard.

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Automatad Inc.

JANUARY 23, 2024

It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. They Provide Greater Transparency and Control. Lack of Transparency.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3. percent and 15.7

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VideoWeek

JULY 21, 2023

Elon Musk (@elonmusk) July 15, 2023 Lidl Owner Enters Retail Media Partnership with The Trade Desk Schwarz Media, the retail media unit of Lidl owner Schwarz Group, has entered a new partnership with The Trade Desk. US Linear Ad Impressions Rise as Spend Falls, Finds iSpot.TV Figures from iSpot.tv percent over the same period.

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Brid.tv

JUNE 26, 2023

So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. Track video and ad performance from a single dashboard.

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Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. billion in 2023, with 1.5 Netflix added 5.1

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Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Ad Exchanges. A Few Good DSPs. Measurement & Analytics.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

Ad fraud typically refers to the following: The presence of non-human traffic, which can range from simple to sophisticated bots to even entirely botnet servers. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Intentionally misrepresented ads.

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VideoWeek

JULY 14, 2023

Added to the 22 percent from digital advertising, “this means one-third of Channel 4’s income was not from linear advertising,” the company said. Channel 4 also forecast full-year revenues in 2023 to again exceed £1 billion. The company said there is no change to the Q2 2023 guidance, with updates expected on 20th July.

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VideoWeek

OCTOBER 14, 2022

Ads will average 4 to 5 minutes per hour, either 15 or 30 seconds in length, and will play before and during shows and films. Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. in October 2023. Liverpool to Host Eurovision 2023.

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