AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Monetize More

DECEMBER 29, 2022

Best practices for publishers to maximize ad revenue in 2023. There are several best practices that publishers can follow to maximize their ad revenue in 2023: Optimize your website for ad placements: Make sure that your website is well-designed and easy to navigate, as this will make it more attractive to advertisers.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

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Ad network Ad Tech Ad Inventory Advertising 52

Relevant-Digital

JANUARY 30, 2023

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad inventory.

Ad Inventory 52

Ad Inventory Header Bidding Advertising 52

Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. If you see an ad tech term and are still thinking, WTF?!!! Flooring, the practice of setting a minimum price for ad inventory, empowers publishers to control pricing while participating in real-time bidding.

Header Bidding 61

Header Bidding Viewability Impressions CPM 61

Digiday

JANUARY 4, 2023

In the first edition of the Media Briefing in 2023, Digiday’s media team looked ahead to the predominant opportunities and challenges that are expected to drive our coverage this year. Media execs’ top trends for 2023. Times on DEI challenges and goals in 2023. 2023’s top trends. 2023’s top trends.

Media 73

Media Conversion Ad Inventory GDPR 73

MNTN

DECEMBER 12, 2022

From new advances in targeting and measurement to an industry-wide embrace of ads, this year saw streaming rise to prominence and deliver on its promises—and even find time to outperform linear TV in viewership while it was at it (talk about an overachiever). But on the eve of 2023, all eyes are on what’s coming next. The good news?

Audience 52

Audience Ad Inventory Ad Space Advertising 52

Monetize More

MARCH 3, 2023

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. You’ll get access to premium video ad inventory when joining their ad network. Click here to find out more about Google AdSense.

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Ad network Fill rate Pop-Up Ad Exchange 98

Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory. Conclusion.

Ad Exchange 52

Ad Exchange Ad Inventory Header Bidding Ad Space 52

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.

Advertising 115

Advertising Retail Ad Inventory Media 115

Digiday

NOVEMBER 28, 2023

AMC Networks officially made its linear TV networks’ live inventory available for sale programmatically. And programmatic supply-side platforms have established more direct lines to streaming ad inventory, as evinced most recently by Paramount’s Conduit ad product. This is a member-exclusive article from Digiday.

Ad Inventory 80

Ad Inventory Marketing 80

Monetize More

MAY 16, 2023

In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market. Programmatic advertising has become increasingly popular in recent years, as it enables advertisers to target specific audiences with relevant ads.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Digiday

JANUARY 3, 2023

This week’s Future of TV Briefing looks at some of the top questions facing the TV, streaming and digital video industry in 2023. The trends affecting the TV, streaming and digital video industry toward the end of 2022 weren’t exactly cheery, nor did they likely take off for the holidays and resolve to enter 2023 anew.

Audience 74

Audience Ad Inventory Advertising Entertainment 74

VideoWeek

NOVEMBER 1, 2023

Fragmentation in the CTV ecosystem has left ad inventory scattered across different markets, says Stuart Keith, Snr Director EMEA Supply Partnerships at Rakuten Advertising. Follow VideoWeek on Twitter and LinkedIn.

Ad Inventory 64

Ad Inventory Audience Marketing Advertising 64

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

Digiday

MAY 1, 2024

As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023. No longer satisfied with being a hub for gamers, the company is looking to transform into a destination for all aspects of digital life — including advertising.

Video Ads 86

Video Ads Ad Inventory Advertising Marketing 86

Digiday

FEBRUARY 20, 2023

But the growing traffic of independent esports publications in 2023 shows that the audience is there for this type of content. Jacob Wolf The collapse of endemic esports publications in 2022 left many industry veterans worried about the apparent lack of an audience for in-depth reporting on the space.

Media 69

Media Audience Ad Inventory Marketing 69

Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Always ensure that you use the right tools that will enhance your ad inventory.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Exchange Wire

JANUARY 10, 2023

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has today (January 10th, 2023) announced its latest patent, for its Smart Curation technology. The company now holds a total of 22 [.].

Ad Inventory 59

Ad Inventory Advertising Ad Tech 59

Martech

SEPTEMBER 18, 2024

” The average daily hours of viewing peaked in 1Q 2023. Ad fill rates dropped in the first half of 2024 from the previous year. They appear to be rising to 2023 levels as we approach the holidays. Fill rates were highest in 2022 when there was less inventory. Average CTV user daily hours. elections coverage.

Fill rate 76

Fill rate Ad Inventory MarTech Marketing 76

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Driving traffic directly to your videos can result in more people watching your videos and ads. Ads load faster and better viewability rates on speed and responsive sites and apps. Conclusion.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

DECEMBER 26, 2022

The question becomes this: Is ad refreshing important and beneficial to you as a publisher? What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

PubMatic

NOVEMBER 11, 2022

Review your blocklists to ensure you’re not excluding potential advertisers in categories like sports betting, which will likely see increased spend in 2023. Implement different private marketplace (PMP) strategies to capture holiday spend, as well as new revenue opportunities in 2023. Alternate IDs. New Frontiers.

Ad Inventory 90

Ad Inventory Audience Advertising Media 90

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023. Cons: Expensive.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

AdExchanger

NOVEMBER 1, 2023

Roku is starting to bounce back from a slump in ad sales growth thanks to new ad inventory, more programmatic availability and improving economic conditions. The post Roku Celebrates A Semi ‘Rebound’ In Streaming Ad Growth appeared first on AdExchanger.

Ad Inventory 99

Ad Inventory 99

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. Brightcove 4. JW Player 6.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Monetize More

DECEMBER 29, 2022

For instance, you might notice later that skippable ad insertions are fetching lower CPMs (let’s say around $9.99). They yield remarkably greater engagement and hence net similar revenues for the ad inventory.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Monetize More

MAY 31, 2023

This auction mechanism drives up ad placement prices, maximizing publishers’ revenue potential. The bidding process allows advertisers to bid higher amounts for more valuable ad inventory, resulting in higher RPM for publishers.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Monetize More

DECEMBER 25, 2022

These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs. Oftentimes, these sites have high engagement rates and users tend to spend a lot of time on the pages.

SEO 52

SEO Affiliates Display Advertising Ad Exchange 52

Monetize More

DECEMBER 20, 2022

In order to focus more on scaling up your content creation, you’ll need a partner to take the reins when it comes to securing and optimizing your ad inventory. What happens if you give MonetizeMore a chance to resolve these challenges? Reaching out to adtech companies and hearing the same ol’ promises will only get you more confused.

Ad Inventory 52

Ad Inventory Audience Advertising 52

Brid.tv

SEPTEMBER 25, 2024

This helps you avoid overpaying for ad inventory. For example, if you see that the starting point for display ads is $1 – $10, don’t accept deals over that range. Ad Format — Different formats have different CPM rates. Supply and Demand — The overall supply and demand for ad inventory impacts CPM rates.

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CPM CPC Advertising CPA 52

SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% What Is an Ad Exchange? How Does an Ad Exchange Work? year on year.

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Ad Exchange Ad Inventory Ad network Ad Space 64

PubMatic

OCTOBER 5, 2023

Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. For more insight into how to make your audience and ad inventory more attractive to buyers—and capture budgets that remain unallocated—see PubMatic’s Q4 Holiday Tune Up guide for publishers.

CPM 107

CPM Cookies Ad Inventory Video Ads 107

Martech

JANUARY 17, 2023

Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. screens, with views projected to double in 2023. Why we care.

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Retail Media eCommerce Ad Inventory 107