Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Driving traffic directly to your videos can result in more people watching your videos and ads. Ads load faster and better viewability rates on speed and responsive sites and apps. Conclusion.

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Viewability Video Ads Audience A/B Testing 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023. Cons: Expensive.

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Mobile Ads Banner Viewability CPM 59

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Ad spending lost due to fraudulent ads.

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Monetize More

NOVEMBER 20, 2022

Auto ads (on versus off). Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack. Running AdSense hardcoded (not using an ad server). Again, experiment with one strategy at a time – give it a couple of weeks.

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Ad network Viewability Ad Ops Machine Learning 105

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Variety of Ad Units.

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Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JANUARY 15, 2023

Features to Look for in a Video-on-Demand Platform Built-In Video Hosting Affordable and Reliable CDN Variety of Monetization Options DRM Protection Video and User Engagement Analytics The 13 Best Video-on-Demand (VOD) Platforms in 2023 1. comes with a proprietary video ad network , Brid.TV CONTUS Vplayed 5. Brightcove 7. JW Player 8.

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Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads get higher engagement rates.

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Video Ads Ad Server Banner Ad network 52

Brid.tv

JUNE 12, 2023

Features to Look for in a Video-on-Demand Platform Built-In Video Hosting Affordable and Reliable CDN Variety of Monetization Options DRM Protection Video and User Engagement Analytics The 13 Best Video-on-Demand (VOD) Platforms in 2023 1. It comes with ad server integrations and a secure paywall. TargetVideo 3. Brightcove 7.

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Video Ads Audience Ad network Ad Server 40

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. This article is a must-read to ensure that your brand takes full advantage of it.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Brid.tv

JUNE 26, 2023

So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. Track video and ad performance from a single dashboard.

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Ad network Video Ads Header Bidding CPM 40

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

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Ad network Pop-Up Ad Space Ad Inventory 40

Automatad Inc.

JANUARY 23, 2024

The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website. When Did PAAPI Become Live?

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Audience Cookies Ad Server Viewability 52

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Experts predict that OTT ad revenue will reach $119 billion by 2023.

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Advertising Video Ads Ad Server Cookies 52

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

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Video Ads Header Bidding Fill rate Click Through Rate 52

VideoWeek

NOVEMBER 22, 2024

The Italian broadcaster expects year-end revenues up 6 percent over 2023. Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Control your inventory from one place.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

DECEMBER 15, 2023

Perion Acquires DOOH Company Hivestack for $100 Million Ad tech firm Perion has acquired Hivestack, a digital out of home (DOOH) advertising business, for $100 million in cash. Both companies will assess brand safety and suitability on YouTube Shorts videos, ensuring the associated ad inventory meets GARM standards. percent).

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. Is it interoperable?

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Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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VideoWeek

OCTOBER 7, 2022

Google will close its Stadia video game streaming service on 18th January 2023, the company said in a blog post. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. Game Over for Google’s Gaming Service. ” Channel 4 and Sky Secure FTA F1 Highlights.

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