MNTN

DECEMBER 9, 2022

As we wrap up 2022, advertising executives and the C-suite have a lot to look back on—and a lot to look forward to more Connected TV in 2023. A Wall Street Journal article earlier this week with the headline “Ad Firms Predict Slower Advertising Growth for 2023” conveyed what we knew was coming. short-term ad buying.”

Ad Inventory 98

Ad Inventory Advertising Media Marketing 98

Digiday

JANUARY 3, 2023

This week’s Future of TV Briefing looks at some of the top questions facing the TV, streaming and digital video industry in 2023. Will the streaming audience shift settle down? But 2023 doesn’t have to suck. That trend will likely continue in 2023 if the economy worsens, which seems to be widely expected.

Audience 77

Audience Advertising Ad Inventory Entertainment 77

Digiday

JANUARY 4, 2023

In the first edition of the Media Briefing in 2023, Digiday’s media team looked ahead to the predominant opportunities and challenges that are expected to drive our coverage this year. Media execs’ top trends for 2023. Times on DEI challenges and goals in 2023. 2023’s top trends. 2023’s top trends.

Media 75

Media Conversion Ad Inventory GDPR 75

PubMatic

NOVEMBER 11, 2022

Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests. Implement an audience extension strategy to allow advertisers to target your audiences off-site—and to create a new revenue stream. Ad Request Details. Alternate IDs.

Ad Inventory 91

Ad Inventory Audience Advertising Media 91

Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. Brightcove 4. JW Player 6.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

MNTN

FEBRUARY 11, 2025

Advantages of AVOD Advertising video-on-demand models offer the following benefits: Wider Audience Reach Monthly subscriptions can be a barrier to reaching audiences. A 2023 survey found that 64% of American viewers would prefer to watch ads if it saved them money. But as it turns out, the opposite is true.

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

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Video Ads Pop-Up Conversion Rate Affiliates 97

Digiday

FEBRUARY 20, 2023

But they’ve learned that the audience for hard-hitting truth-to-power esports journalism simply isn’t large enough to support an entire company. The audience is aging, and they don’t want to know the ‘what’ anymore — they want to know how and why. million, according to data shared with Digiday by Comscore.

Media 69

Media Audience Ad Inventory Marketing 69

PubMatic

OCTOBER 5, 2023

Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. For more insight into how to make your audience and ad inventory more attractive to buyers—and capture budgets that remain unallocated—see PubMatic’s Q4 Holiday Tune Up guide for publishers.

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CPM Cookies Ad Inventory Video Ads 108

MNTN

DECEMBER 12, 2022

From new advances in targeting and measurement to an industry-wide embrace of ads, this year saw streaming rise to prominence and deliver on its promises—and even find time to outperform linear TV in viewership while it was at it (talk about an overachiever). But on the eve of 2023, all eyes are on what’s coming next. The good news?

Audience 52

Audience Ad Inventory Ad Space Advertising 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Basis

DECEMBER 22, 2022

Though their COO and chief product officer told investors there has been “very strong” demand for ad inventory leading up to the launch, only time will tell if the platform will be able to give advertisers what they want. This deep dive covers all the bases on how to tap into gaming’s vast and diverse audience. Hut, hut…hike!

Advertising 98

Advertising Cookies Ad Inventory Media 98

Digiday

DECEMBER 14, 2022

Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. They don’t have enough inventory to deliver. A Netflix spokesperson declined to comment. They can’t deliver.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

VideoWeek

NOVEMBER 1, 2023

Fragmentation in the CTV ecosystem has left ad inventory scattered across different markets, says Stuart Keith, Snr Director EMEA Supply Partnerships at Rakuten Advertising. Follow VideoWeek on Twitter and LinkedIn.

Ad Inventory 64

Ad Inventory Audience Marketing Advertising 64

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

MNTN

MARCH 1, 2024

In 2023, cord-cutters overtook linear holdouts ( 44% vs. 41% ), meaning cable TV was no longer enemy no. Discovery (WBD) squashed some skepticism last week when it reported that its “direct to consumer” segment — which includes streaming service Max — turned a $103 million profit in 2023. 1 for streamers.

Entertainment 105

Entertainment Ad Inventory Advertising Audience 105

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% What Is an Ad Exchange? How Does an Ad Exchange Work? year on year.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Monetize More

DECEMBER 29, 2022

You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Buyers value video inventory that is…. Targetable : Audience Lists, Demographic Information.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

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Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. As ad inventory quantity goes up, the ad rates go down.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

Monetize More

APRIL 19, 2023

Strong ad targeting capabilities for publishers to serve ads to specific audiences based on their interests, demographics, and browsing behavior, maximizing ad performance and revenue. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Brid.tv

DECEMBER 6, 2023

Rise of Contextual Targeting The Boom of CTV Advertising Personalization With the Help of AI Kick Off 2024 With TargetVideo Video Content and Video Trends for the Next Year With 92% audience reach worldwide , video has been steadily dominating throughout 2023, especially short-form videos like Reels and TikToks.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Monetize More

DECEMBER 25, 2022

These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs. One pro tip is to make sure your affiliate partners are tailored to the interests of your audience. In-Player Advertising. Conclusion.

SEO 52

SEO Display Advertising Affiliates Ad Exchange 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023. Cons: Expensive.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

DECEMBER 26, 2022

The question becomes this: Is ad refreshing important and beneficial to you as a publisher? What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. Audiences change.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Basis

FEBRUARY 21, 2024

Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing. Using programmatic will allow brands in the space to spend their media budget and reach target audiences efficiently.

Marketing 111

Marketing Data Management Platform Healthcare Ad Inventory 111

Monetize More

DECEMBER 20, 2022

In order to focus more on scaling up your content creation, you’ll need a partner to take the reins when it comes to securing and optimizing your ad inventory. Trust Monetizemore to lead the way when it comes to performance strategy, policy compliance, and ad optimization techniques. What to do now?

Ad Inventory 52

Ad Inventory Audience Advertising 52

Monetize More

MAY 31, 2023

In addition to analytics and reporting, many high RPM ad networks also offer advanced ad optimization tools that can help you display the most relevant and engaging ads to your audience. It attracts many advertisers willing to pay a premium to display their ads on websites and reach a vast audience.

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Ad network Click Through Rate CPM Impressions 52

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. This article is a must-read to ensure that your brand takes full advantage of it.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Brid.tv

JANUARY 15, 2023

Features to Look for in a Video-on-Demand Platform Built-In Video Hosting Affordable and Reliable CDN Variety of Monetization Options DRM Protection Video and User Engagement Analytics The 13 Best Video-on-Demand (VOD) Platforms in 2023 1. A VOD platform is a set of tools that allow publishers to deliver on-demand content to their audience.

Audience 52

Audience Video Ads Ad network Ad Server 52