Remove 2023 Remove Ad Inventory Remove Display Advertising
article thumbnail

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

article thumbnail

The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

article thumbnail

How To Monetize A Gaming Site? [2023]

Monetize More

These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs. Monetization isn’t just limited to standard display advertising too.

SEO 52
article thumbnail

Best Guide to Display Lumascape [2023]

Monetize More

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Key Companies : Google, invite media, amazon advertising, theTradeDesk, dataxu.

article thumbnail

IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising

YieldBird

The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% increase in ad spend, reaching an overall valuation of €90.1 billion in 2023. Display advertising grew by 9.5%

article thumbnail

IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising

YieldBird

The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% increase in ad spend, reaching an overall valuation of €90.1 billion in 2023. Display advertising grew by 9.5%