YieldBird

JULY 25, 2023

The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% increase in ad spend, reaching an overall valuation of €90.1 billion in 2023. Display advertising grew by 9.5%

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Advertising Display Advertising Impressions Ad Inventory 52

Single Grain

JULY 17, 2023

As a result, they report investing around 54% of their ad budget on average into programmatically purchased media. Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. For instance, an e-commerce retailer may show ads to users who have abandoned their shopping carts.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Relevant-Digital

SEPTEMBER 25, 2024

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.

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Media Advertising Retail Cookies 52

Brid.tv

MAY 26, 2023

Just looking at the USA, the time spent viewing digital media increased to over eight hours a day in 2023, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience. As of April 2023, there were 5.18

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Media Audience CPM Electronics 52

Digital Remedy

JANUARY 31, 2022

Podcasts are playing a huge role in the rise of digital audio advertising. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023.

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Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Brid.TV (Display & Video) 2.

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Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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Header Bidding Ad Server Impressions Demand Side Platform 52

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples.

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Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. Work With Us What Is Programmatic Advertising?

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. These agencies help you effectively purchase digital media through display advertising and real-time bidding.

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Agency Advertising Retargeting Conversion 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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Ad network Conversion CPC CPM 98

Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Now we’ll look at some of the main digital advertising channels.

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