CTV viewership rebounds to near pandemic-era levels
Martech
SEPTEMBER 18, 2024
” The average daily hours of viewing peaked in 1Q 2023. ” Fill rates. Ad fill rates dropped in the first half of 2024 from the previous year. They appear to be rising to 2023 levels as we approach the holidays. Fill rates were highest in 2022 when there was less inventory.
Let's personalize your content