Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MNTN

FEBRUARY 11, 2025

Viewers benefit by saving money and avoiding monthly subscription fees, while content providers benefit by placing streaming ads throughout the content that earn revenue based on metrics such as impressions and viewership. A 2023 survey found that 64% of American viewers would prefer to watch ads if it saved them money.

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.

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Header Bidding Fill rate Ad Server CPM 80

MNTN

DECEMBER 15, 2022

Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time. While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier.

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Impressions Ad Exchange Ad Inventory Ad Space 98

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

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Viewability Impressions Ad Inventory Video Ads 52

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

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Advertising Marketing Ad Exchange Retail 119

Digiday

DECEMBER 14, 2022

That contrasts with the traditional TV ad commitment that has TV networks keeping committed ad dollars on the books and owing advertisers so-called “make-goods” — or future ad inventory — to satisfy viewership guarantees. And Netflix seems to feel it’s still in a position of strength if its ad pricing is any indication.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory. Conclusion.

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Ad Exchange Ad Inventory Header Bidding Ad Space 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023. Cons: Expensive.

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Mobile Ads Banner Viewability CPM 59

Monetize More

MAY 31, 2023

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Essentially, it’s a metric that helps publishers compare different ad networks’ performance and types. One important factor is the type of ad you’re displaying.

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Ad network Click Through Rate CPM Impressions 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

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Fill rate Ad network Video Ads Ad Inventory 52

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. This article is a must-read to ensure that your brand takes full advantage of it.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

JANUARY 31, 2023

Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. 2023, however, the average CPM took a $0.20 2023, the average RPM was down 55% year over year. 2020 was $1.45, $0.04

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CPM Impressions Media Ad Inventory 69

Monetize More

DECEMBER 28, 2022

The most important thing about them is that they are not just selling ads but also data. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Creative Optimization. A Few Good DSPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue.

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Header Bidding Ad Inventory Ad network Ad Server 52

Brid.tv

SEPTEMBER 25, 2024

CPM (cost-per-mille) measures the price advertisers and brands pay or bid for every 1,000 ad impressions. This helps advertisers budget their ad spending more effectively, as well as helps them decide on placements and ad formats when working with publisher networks. This helps you avoid overpaying for ad inventory.

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CPM CPC Advertising CPA 52

SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% What Is an Ad Exchange? How Does an Ad Exchange Work? year on year.

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Ad Exchange Ad Inventory Ad Space Ad network 64

Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Addressable ads are also more memorable and likely to drive action.

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Audience Brand Lift Impressions Manufacturing 67

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Driving traffic directly to your videos can result in more people watching your videos and ads. Ads load faster and better viewability rates on speed and responsive sites and apps. Conclusion.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. increase in ad spend, reaching an overall valuation of €90.1 billion in 2023.

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Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. increase in ad spend, reaching an overall valuation of €90.1 billion in 2023.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Digiday

JANUARY 4, 2023

The partnership enables the media agency network to access The Trade Desk’s connected TV ad inventory using the grocery giant’s shopper database to target and measure that buying. According to a recent Insider Intelligence report , CTV ad revenue is expected to grow more than 27 percent in 2023 to $26.92

Media 72

Media Retail Electronics Fashion 72

Digiday

MARCH 9, 2023

It’s no surprise then that Ozone’s big plan for 2023 looks a lot like its big plan for 2022: Bring in more publishers. The bet that premium publishers should not be selling their impressions in the open marketplace, where prices are decided in real-time through an auction. So far it seems to be working.

Advertising 72

Advertising Impressions Ad Inventory Audience 72

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads.

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Header Bidding Banner A/B Testing Video Ads 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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Header Bidding Ad Server Impressions Demand Side Platform 52

Digiday

JANUARY 31, 2023

For context, ad spending on TikTok was a lot higher over a similar period for a number of agencies. “Snapchat spend will slow down initially to start 2023, as brands cut budgets and become efficiency focused,” said Eitan Reshef, CEO of Blue Wheel Media.

Advertising 69

Advertising Impressions Agency Banner 69

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Automatad Inc.

APRIL 25, 2024

Video ads increase engagement Video ads catch users’ attention with motion and sound, which leads to high engagement and interaction. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. This CTV ad spend is $26.92 billion in 2028.

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Video Ads Advertising Viewability ROI 52

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. Apple News Picks NBCUniversal to Sell Ads in UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digital Remedy

JANUARY 11, 2023

With the launch of its first-ever ad-supported model, Netflix is making monumental moves in the OTT space that advertisers have long been waiting for. If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy.

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Brand Awareness Non-Profit Audience Impressions 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. By allowing advertisers to target specific audiences in real time and deliver personalized ads. Dynamic Ad Delivery.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Basis

JANUARY 2, 2024

Unfortunately, as of mid-2023, most industries had not embraced cookieless alternatives for programmatic buying. In other words: Generative AI could end up leading to a lot more low-quality ad inventory.

Advertising 59

Advertising Cookies Impressions Audience 59

AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

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Ad network Pop-Up Ad Space Ad Inventory 40

Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 69

Media Ad Inventory Video Ads Advertising 69