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With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Digiday

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023.

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A Guide to IAB’s New Video Ad Classification for Publishers

Brid.tv

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

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The Best Mobile Ad Networks For 2023

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Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

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In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure.

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2023 New Year’s Resolutions for New Publishers – MEME Edition

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Best practices for publishers to maximize ad revenue in 2023. There are several best practices that publishers can follow to maximize their ad revenue in 2023: Optimize your website for ad placements: Make sure that your website is well-designed and easy to navigate, as this will make it more attractive to advertisers.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

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Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Viewdeos Viewdeos helps publishers monetize traffic through video advertising. Click here to find out more about Viewdeos.

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What are the best ways to maximize Video Earnings in 2023? [6 tips]

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The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.