Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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Martech

DECEMBER 30, 2022

And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Other non-retail brands with deep customer involvement have unveiled similar networks, Marriott for instance. Dig deeper: Why we care about retail media networks. Where do retail media networks go from here? Get MarTech!

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost Chartboost is about as mainstream as gaming ad networks get.

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Monetize More

MARCH 2, 2023

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher.

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AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

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AdPushup

MAY 31, 2023

Here’s a simple guide to choosing the right display ad network partner for your publishing business. If you want to showcase them on your website or app, you’ll need a reliable display ad network. But before jumping into the first network you find, take the [.]

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Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

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Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. It resulted in online media evolving into premium and remnant ad inventories.

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Digiday

AUGUST 16, 2023

Last year, Roblox announced that it would roll out programmatic in-game ads by the end of 2023. Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences.

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Martech

DECEMBER 12, 2022

To set it on the right path, one must also engage in the practice known as ad campaign optimization. With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. The post 5 ways to optimize your ad campaigns in 2023 appeared first on MarTech.

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Monetize More

NOVEMBER 20, 2022

AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites. Google is very particular about who they allow into their ad network. Not all ad networks are equal.

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Monetize More

JUNE 16, 2023

Você sabe a diferença entre ad networks e ad exchanges? As ad exchanges são mais transparentes, pois permitem que os anunciantes vejam o preço exato pelo qual as impressões dos editores estão sendo vendidas. O que são Ad Networks? Qual é a diferença entre Ad Networks e Ad Exchanges?

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Ad Monsters

MAY 19, 2023

Over half of the $85B deployed by advertisers to the open internet in 2023 is expected to flow through walled garden buying systems. A publisher collaborates with an ad network, enabling these networks to source DSP demand by reselling ad exchanges. appeared first on AdMonsters.

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AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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Monetize More

JUNE 16, 2023

¿Sabes cuál es la diferencia entre ad networks y ad exchanges? Las ad exchanges son más transparentes, ya que permiten a los anunciantes ver el precio exacto al que se están vendiendo las impresiones de los editores. Qué son las Ad Networks? Cuál es la diferencia entre las Ad Networks y Ad Exchanges?

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AdPushup

MAY 3, 2023

While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023. Getting it right in terms of monetization is not just about generating traffic – it’s about choosing the highest paying ad network.

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Ad Tech Daily

MARCH 13, 2023

Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan to Increase Ad Spend appeared first on Ad Tech Daily. Smartly.io’s fourth annual Digital Advertising […] The post Smartly.io

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Admixer

OCTOBER 22, 2020

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. According to the eMarketer report, by 2023 digital […].

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Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. Brightcove 4. JW Player 6.

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Martech

JULY 26, 2024

For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). For ~30% of users, they already are (Safari, especially mobile; Firefox; Opera; and some Edge users).

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AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Digiday

JANUARY 3, 2023

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. For one, there are the growing number of retail media networks (RMNs), most of them based in the U.S., Explore the series here.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Digiday

MAY 21, 2024

Roblox’s burgeoning ad network could drive significant revenue for the platform — but as the company widens its advertising offerings, it will have to tackle the inevitable child safety challenges that come with such an expansion. Continue reading this article on digiday.com.

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Martech

JANUARY 7, 2022

The NBCU ID, which was first introduced last March, has over 150 million unique person-level IDs, and is on pace to grow to over 200 million by 2023. The Data Marketplace taps into thousands of consumer behavior attributes and can be combined with a network of licensed third-party providers.

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Martech

JANUARY 3, 2024

Gartner consumer data shows that total ad avoidance (e.g. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Social VR establishes a core audience Sales of VR and AR hardware dropped 40% in 2023. We’d like to know how it’s been for you.

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Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. Ad Spend Forecast. A Look Back. on CTV advertising.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

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Martech

JANUARY 5, 2024

Greater standardization of metrics will likely spur more ad spending on RMNS. Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey.

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Monetize More

APRIL 23, 2023

This post was most recently updated on April 26th, 2023 When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. Choosing what ads to display on your site is one of your many responsibilities as a publisher.

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Ad Beat

JANUARY 26, 2024

Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 billion — accounting for approximately $3 in every $5 spent on ads worldwide. billion+ of spending on video, direct, programmatic, and native ads throughout the year. Here’s what we found: 1. year on year).

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

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