Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% The sellers who own such spaces are collectively called publishers.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

DECEMBER 25, 2022

Monetize a part of your ad space in your account or name without access to altering the Settings. Ad Manager tags from the ad network partner. You get paid based on the revenue sharing agreement via Direct deposit, Paypal, etc. Manage Inventory. Paid via MonetizeMore through online payment methods.

Ad Exchange 52

Ad Exchange Ad Inventory Header Bidding Ad Space 52

Monetize More

DECEMBER 26, 2022

What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. Let’s unpack the key points of this strategy, so you may decide for yourself. It’s a simple strategy, really.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. This automated process allows for more efficient and targeted ad placements.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets. Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Automatad Inc.

FEBRUARY 9, 2023

According to Magna , despite the economic turbulence, digital advertising sales will grow by 8%, reaching $557 billion in 2023, and will account for 65% of the total ad sales. The ad creative used in the ad spaces can be an image, text, or a combination of both, with image-based ads being the most popular.

Banner 52

Banner Viewability Ad Space Real Estate 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

SODP

JUNE 8, 2023

As of April 2023, there were 5.18 For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising.

CPM 52

CPM CPA CPC Real Estate 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. This all can be managed through the DSP’s dashboard.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Brid.tv

SEPTEMBER 12, 2022

This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. Another option for selling ad space is CTV programmatic advertising. This process of trading ad space is much more automated. In return, ad networks take a portion of ad revenue.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

MAY 2, 2023

Dive Deeper: 22 Alternative Ad Networks for Best PPC Conversions in 2023 Campaign Objectives The objectives of your PPC campaigns can influence pricing as well. A highly concentrated ad space will require a more thorough initial assessment. This is because there are fewer sources to have to parse.

Agency 52

Agency Communications Conversion ROI 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JULY 28, 2023

Ads : Another way to monetize newsletters is by displaying ads. You can either sell ad space directly to advertisers or use ad networks such as Google AdSense to automatically display relevant ads to your readers. Non-paid subscribers get one free monthly post.

Non-Profit 52

Non-Profit Affiliates Audience Marketing 52

Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. Cons: May put off users who don’t want to see ads Needs an existing user base to be profitable Requires some technical know-how. Let’s take a quick look at the most common in-app ad formats.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

DECEMBER 28, 2022

Ad Exchanges. An ad exchange is where there are lots and lots of ad networks and ad demand sources competing in a real-time auction (RTB, real-time bidding protocol). Ad Networks. The ad networks that have been classified in the Lumascape are as follows: Horizontal. Targeted/AMPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. This ultimately yields higher CPMs.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Brid.tv

JANUARY 2, 2023

In 2023, experts predict that users will spend around 3 hours and 30 minutes using mobile apps. Much like with other types of advertising, the exact ad revenue you can expect from mobile web ads depends on a number of factors , from the mobile ad network you’re using to the number and type of ad spaces you decide to sell.

Advertising 52

Advertising Banner Conversion Rate Video Ads 52

Brid.tv

AUGUST 31, 2022

Supply-Side Platform (SSP) — An SSP is a platform that enables publishers to sell ad inventory on their websites, mobile apps, and OTT platforms automatically. Ad Server — An ad server is a technology that publishers, advertisers, and video ad networks use to serve ads across various OTT channels.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. While its share of overall ad spending may stay the same, fraud tactics are becoming more advanced. A clear example is the BADBOX 2.0

Clickbait 52

Clickbait Impressions Retargeting Conversion 52