AdPushup

MAY 3, 2023

While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023. Getting it right in terms of monetization is not just about generating traffic – it’s about choosing the highest paying ad network.

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Ad network Ad Ops CPM Ad Tech 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Monetize More

APRIL 23, 2023

This post was most recently updated on April 26th, 2023 When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. Choosing what ads to display on your site is one of your many responsibilities as a publisher.

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Viewability Ad Exchange Fashion Ad network 98

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

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Mobile Ads Banner Viewability CPM 59

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.

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Header Bidding Fill rate Ad Server CPM 80

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

MAY 15, 2023

This post was most recently updated on May 17th, 2023 The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. Set up Unified Pricing Rules (UPR) Setting up the pricing rule allows you to set pricing for your ad units depending on how they are performing.

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Finance Viewability Fill rate CPM 52

Monetize More

DECEMBER 26, 2022

Second , refreshing ads must adhere to guidelines and standards that are in conformance with Google Ads Policies – violating them will ultimately mean deletion of the ads. Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing.

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Viewability CPM Ad Inventory Ad Space 52

Paleo AdTech

JUNE 27, 2024

Today, Taboola is a public company with 2023 revenues of $1.4 It acquired Connexity (formerly Shopzilla) in 2021 for $800M, expanding its offering into commerce- and retail-focused recommendations and ads. The algorithm uses pixels on the advertisers’ pages to see if ads result in actions, which improves targeting.

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CPC CPM Ad network Entertainment 75

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Ad spending lost due to fraudulent ads.

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

FEBRUARY 9, 2023

Need a video monetization solution for your ad-powered business? Start Monetizing Benefits of Video Ad Monetization for Publishers Global ad spending on video advertising is expected to reach US$176.60bn by the end of 2023. publishers get an average CPM of 2.80 How much do video ads pay? For instance, U.S.

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Video Ads Header Bidding Viewability Fill rate 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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Finance Affiliates Ad network A/B Testing 52

Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network.

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CPC CPA CPM Impressions 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

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Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads get higher engagement rates.

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Video Ads Ad Server Banner Ad network 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

SEPTEMBER 12, 2022

This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. These ads usually perform better, have a higher CPM , and make publishers more money. These are video ad networks that connect CTV publishers with advertisers looking to buy ad real estate.

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Advertising Video Ads Banner Ad Inventory 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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Advertising Header Bidding Ad Server Ad Exchange 40

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JANUARY 23, 2023

Dive Deeper: Best PPC Agency: Top 5 Choices for 2023 How Does PPC Work? PPC marketing relies on keywords, ad quality, relevancy, and bidding amount. When you search for a keyword related to a product or service, the first few results are mostly ads. Advertisers usually pay using a CPC or CPM model.

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Click Through Rate CPC Conversion Rate Conversion 59

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

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Advertising Marketing Ad Exchange Retail 118

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

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Brid.tv

AUGUST 31, 2022

Supply-Side Platform (SSP) — An SSP is a platform that enables publishers to sell ad inventory on their websites, mobile apps, and OTT platforms automatically. Ad Server — An ad server is a technology that publishers, advertisers, and video ad networks use to serve ads across various OTT channels.

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