Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

MAY 15, 2023

This post was most recently updated on May 17th, 2023 The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. It gives and helps the reader/viewer by giving several ideas about financial matters, and while doing so you can make money out of it at the same time.

Finance 52

Finance Viewability Fill rate CPM 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Conclusion.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

FEBRUARY 9, 2023

Need a video monetization solution for your ad-powered business? Start Monetizing Benefits of Video Ad Monetization for Publishers Global ad spending on video advertising is expected to reach US$176.60bn by the end of 2023. For example, having too many ads can be frustrating for users. What is video monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. Other Ad Networks also follow the same set of rules.

Viewability 52

Viewability Ad Server Impressions Ad network 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

SEPTEMBER 12, 2022

This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. In return, ad networks take a portion of ad revenue.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. Cons: May put off users who don’t want to see ads Needs an existing user base to be profitable Requires some technical know-how. Best Ways to Monetize Your App. In-App Advertising Best Practices.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Brid.tv

AUGUST 31, 2022

Supply-Side Platform (SSP) — An SSP is a platform that enables publishers to sell ad inventory on their websites, mobile apps, and OTT platforms automatically. Ad Server — An ad server is a technology that publishers, advertisers, and video ad networks use to serve ads across various OTT channels.

Advertising 52

Advertising Video Ads Ad Server Cookies 52