Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

YieldBird

MAY 31, 2023

billion in ad spend. Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023. These findings underscore the pressing need for robust measures to combat ad fraud and safeguard advertising investments. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Digiday

DECEMBER 13, 2022

If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. What we expect to see in 2023 is that there is going to be a significant shift in measurement and efficiencies that retail media are driving,” he added. And why not?

Media 69

Media Viewability Retail Agency 69

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

DECEMBER 26, 2022

What ad refresh adds to this is the ability of the publisher to switch out sets of ads based upon certain triggers – user behavior (e.g., But again, it must be done right, so that it benefits the publisher (with greater revenue), the brand (with enough viewability and click-throughs), and the user (with value-added offerings).

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Monetize More

JANUARY 25, 2023

Ads that are placed above the fold are usually much more successful than those that are placed below the fold. Essentially, what is initially viewable when the page loads without having to scroll down gets a lot more of the user’s attention. You must also think about the number of ads on your website.

Banner 52

Banner Advertising Ad network Video Ads 52

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. Other Ad Networks also follow the same set of rules.

Viewability 52

Viewability Ad Server Impressions Ad network 52

SODP

JUNE 8, 2023

As of April 2023, there were 5.18 For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising.

CPM 52

CPM CPA CPC Real Estate 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? Need a video monetization solution for your ad-powered business? Start Monetizing Benefits of Video Ad Monetization for Publishers Global ad spending on video advertising is expected to reach US$176.60bn by the end of 2023. However, improving viewability is easier said than done.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets. Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

YieldBird

MAY 31, 2023

billion in ad spend. Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023. These findings underscore the pressing need for robust measures to combat ad fraud and safeguard advertising investments. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Automatad Inc.

FEBRUARY 9, 2023

According to Magna , despite the economic turbulence, digital advertising sales will grow by 8%, reaching $557 billion in 2023, and will account for 65% of the total ad sales. Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked.

Banner 52

Banner Viewability Ad Space Real Estate 52

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads get higher engagement rates.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

VideoWeek

JUNE 2, 2023

percent in Q1 2023, according to UK measurement body Barb, down from 19.42 Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. million) fell 1.7

Viewability 52

Viewability Audience Ad Exchange Media 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. This all can be managed through the DSP’s dashboard.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

SEPTEMBER 15, 2022

It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. “Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Keeping up with commerce.

Media 69

Media Advertising Cookies Impressions 69

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. Why You Should Care About Ad Block?

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

MAY 31, 2024

In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 billion).

Media 52

Media Agency Audience Cookies 52

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

DECEMBER 28, 2022

In this way, the tag management system is the only technology you need to place in the source code, and the ad operations team within the company can place or remove anything they want. Publishers value metrics such as viewability since they aid in monitoring ad performance and audience numbers. Ad Exchanges. Ad Networks.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

Ad fraud typically refers to the following: The presence of non-human traffic, which can range from simple to sophisticated bots to even entirely botnet servers. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Intentionally misrepresented ads.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120