Exchange Wire

MAY 11, 2023

Yieldbird is excited to announce the upcoming Yieldfest Programmatic Research Forum 2023, one of the most cutting-edge events for digital publishers, ad ops specialists, and programmatic industry experts. The post Join the Yieldfest Programmatic Research Forum 2023 appeared first on ExchangeWire.com.

Ad Ops 52

Ad Ops 52

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. In 2023, programmatic advertising has diversified into mobile, video, and native advertising. You can’t go back in time, but you can work towards making 2023 your best year yet.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

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Ad Ops Cookies Ad Tech Audience 52

AdPushup

NOVEMBER 10, 2022

Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses. The primary aim for every web marketer is to increase the traffic coming his way (while acquiring it, at a reduced cost) and improve the conversion rate. Undoubtedly [.].

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Conversion Rate Conversion A/B Testing Marketing 98

Ad Monsters

OCTOBER 29, 2024

Similarly, The New York Times has successfully implemented a first-party data strategy through its digital subscription model, which generated over $1 billion in revenue in 2023. The results speak for themselves.

Ad Tech 111

Ad Tech Cookies Electronics Advertising 111

Monetize More

NOVEMBER 20, 2022

There we teach publishers how to master their ad inventory and maximize their ad revenue using a step-by-step over-the-shoulder video teaching approach. Become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for only $199.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. Brightcove 4. JW Player 6.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Ad Monsters

FEBRUARY 8, 2023

But if ad ops is anything, it is resilient and resourceful. In a search for what’s ahead for the rest of 2023, I tapped into my mobile mastermind group to gain insight into the top trends. ” The post Top Mobile Trends For 2023: Privacy Rules appeared first on AdMonsters.

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Ad Ops Ad Tech Viewability Conversion 52

AdPushup

JANUARY 2, 2023

Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently. AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there are [.].

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Ad network Ad Ops Ad Tech 98

AdPushup

APRIL 4, 2023

An overview of High Ticket Affiliate Marketing Platforms that pay a high commission rate per referral in the range of $500 – $1,000. Thousands of independent marketers and entrepreneurs use high-ticket affiliate marketing platforms to drive thousands of dollars in revenue every single month.

Affiliates 98

Affiliates Marketing Ad Ops Ad Tech 98

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. I hope to see more black professionals enter ad tech, building great careers and taking on more leadership and executive positions.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Ad Ops Hero

MAY 7, 2023

Pick suitable publishing dates for each guide spread across May 2023. The scope is to post 3 videos on TikTok, and I have 100,000 followers Provide a guide on networking and building partnerships as a small business owner Create a content calendar with six blog titles, including the keyword.

A/B Testing 79

A/B Testing Finance Audience Education 79

AdPushup

DECEMBER 29, 2022

Ad Tech Trends That We Can Expect in 2023. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The past 12 months brought a significant change for digital marketing and the global ad tech industry.

Ad Tech 52

Ad Tech Marketing Ad Ops 52

AdPushup

OCTOBER 18, 2023

As we gradually leave 2023 behind us and step into 2024, the dynamics of website monetization continue to evolve. In the ever-evolving world of digital marketing, maximizing the potential of your website’s traffic and to strategically monetizing your website traffic is crucial for sustainable online success. will [.]

Marketing 52

Marketing Ad Ops Ad Tech 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops?

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Monsters

DECEMBER 30, 2023

To mark this milestone, we’re sharing a list of some of the most-read AdMonsters articles from 2023. Read more ) The State of Programmatic Advertising in 2023 According to a webinar hosted by Comscore, 2023 State of Programmatic , programmatic spend has experienced exponential growth, doubling over the past four years.

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Ad Tech Impressions Cookies Audience 52

AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

AdPushup

DECEMBER 20, 2022

Read this blog to learn about Video ads best practices and guidelines for publishers to follow in 2023. Just like the entire industry of online advertising, the domain of online video advertisements is also in a constantly changing environment.

Video Ads 52

Video Ads Advertising Ad Ops Ad Tech 52

AdPushup

FEBRUARY 21, 2024

Explore the evolution of ad revenue from 2023 to 2024, uncovering key insights and emerging trends to optimize profitability and stay ahead in the dynamic market landscape. In the dynamic landscape of digital advertising, publishers often witness fluctuations in ad revenue, especially when RPM experiences unpredictable shifts.

Advertising 52

Advertising Marketing Ad Ops Ad Tech 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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Ad network Conversion Rate Ad Tech Conversion 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

Martech Series

FEBRUARY 28, 2023

Automation and acceleration are critical for Ad Ops today,” commented Babak Hedayati, CEO and Founder of TapClicks. The interoperable Advisr and TapClicks solution will be broadly available in the second quarter of 2023, for immediate impact across the media sector and their clients, partners and principals.

Marketing 77

Marketing Ad Ops ROI MarTech 77

AdPushup

OCTOBER 19, 2022

Find the 15 best Supply-Side Platforms for publishers in 2023. These platforms are the best to monetise your digital advertising. During a survey carried out in the second half of 2021 among U.S. publishers, it was found that they used, on average, 5.4 supply-side platforms (SSPs). The number has been decreasing.

Advertising 52

Advertising Ad Ops Ad Tech 52

Ad Monsters

JANUARY 30, 2024

As Ad Ops and Rev Ops professionals gear up to integrate generative AI into their daily routines, they must understand the legal consequences of not adhering to privacy and copyright laws, ensuring consumer protection.

GDPR 105

GDPR Ad Ops Pop-Up Audience 105

Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Ad Monsters

DECEMBER 29, 2022

AdMonsters will be back in 2023 with more events, webinars, playbooks, awards, and networking opportunities to champion the mission-critical importance of Ad Ops and Revenue Operations within the media organization, and to bring people together for that purpose. We hope to get stronger and smarter together in 2023 and beyond. .

Ad Ops 52

Ad Ops Education Conversion Media 52

Ad Monsters

JANUARY 18, 2023

Are you guys often consulting an ad ops or rev ops team on how to get that buy-in and what is the process like? That’s why they worked with Permutive to develop ATLAS Data Studio, a first-party data platform that identifies datasets to help the publisher differentiate its inventory in the marketplace.

Cookies 96

Cookies Ad Ops Audience Education 96

Brid.tv

NOVEMBER 22, 2022

This platform uses advanced user targeting and behavior prediction algorithms to create only the most personalized ad experiences for your users. AppLovin is beginner friendly since it comes with automatic suggestions for boosting your advertising performance , so you don’t need to be an ad ops expert to use it.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Ad Monsters

SEPTEMBER 11, 2024

He points out that the ability to keep first-party data on-premise, without moving it into cloud environments, is crucial for many publishers and their ad ops teams. Now available through the Snowflake Marketplace, this offering simplifies setting up and using data clean rooms without incurring additional access fees.

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Ad Ops Audience GDPR Display Advertising 115

AdOpsHouse

FEBRUARY 11, 2025

billion in 2023. At Ad Ops House , were a Canadian ad agency that believes in supporting local businesses first. The post Support Local, Sip Local: How Ontario Vineyards and Distilleries Can Win Big in 2025 appeared first on Ad Ops House. Why Go Local with Your Advertising?

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Ad Ops SEO Audience Agency 40

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

AdPushup

NOVEMBER 25, 2022

Whether you already have an app or plan to develop one, app monetisation is a key component to boost your bottom line. In this guide, we’ll do a thorough examination of app monetisation for publishers and app developers. First, we’ll discuss what is app monetisation and weigh their advantages and disadvantages.

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Ad Ops Ad Tech 52

AdPushup

FEBRUARY 10, 2023

Programmatic Audio Ad is a form of digital ad that can be placed in the audio form of content like digital radio, podcasts, and music streaming services. Similar to other programmatic formats, it takes the assistance of the technology of algorithmic buying so that the process of ad insertion and selling can be automated.

Ad Ops 52

Ad Ops Ad Tech Advertising 52

AdPushup

DECEMBER 13, 2022

Learn everything about ad trafficking and how it helps generate the highest potential profits for the publisher and the advertisers. Digital ad traffickers, who [.]. In the field of digital marketing, new demands (and hence new occupations) are continually emerging.

Marketing 52

Marketing Advertising Ad Ops Ad Tech 52

AdPushup

AUGUST 7, 2023

Discover the top-performing banner ads size for your ads, optimize your advertising strategy with the most effective banner sizes, and ultimately maximize engagement and conversions. Banner ads have emerged as a prevalent form of online advertising.

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Banner Conversion Advertising Ad Ops 52

AdPushup

APRIL 14, 2023

Do you want to make your next ad campaign a success without wasting your time and money? Are you tired of shifting through endless programmatic advertising platforms only to end up confused and frustrated? Well, you’re in luck! We’ve done the hard work for you and put together the top 7 programmatic advertising platforms of [.]

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Advertising Ad Ops Ad Tech 52