Digiday

FEBRUARY 20, 2025

This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities. While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting.

Agency 49

Agency Ad Server ROI Media 49

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. Brightcove 4. JW Player 6.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Exchange Wire

AUGUST 30, 2023

Adform, the global programmatic platform, today (August 30th, 2023) announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business [.]

Ad Server 40

Ad Server Marketing 40

VideoWeek

AUGUST 22, 2024

Terry Kawaja, Founder and CEO of LUMA Partners, a strategic advisory firm, says M&A activity went through “a decade-long low” in 2023, citing economic uncertainty as a major cause for the standstill. “In 2023 nearly all the companies in the sector got the memo on efficiency and cut costs dramatically,” says Kawaja.

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

VideoWeek

SEPTEMBER 29, 2023

Best Agency Team – Wavemaker UK Best Buy-Side Technology – SmartyAds’ Demand-Side Platform (DSP) Best Commerce Media Campaign – Twitch, POG Picks Black Friday Battle Deals Best Cross-Media Video Campaign – Birkenstock & The New York Times Advertising, “Ugly for a Reason” Best CTV Ad Server – Publica (..)

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. Only time will tell.

Demand Side Platform 80

Demand Side Platform Impressions Education Ad Server 80

Monetize More

NOVEMBER 20, 2022

Auto ads (on versus off). Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack. Running AdSense hardcoded (not using an ad server). Again, experiment with one strategy at a time – give it a couple of weeks.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Digiday

MARCH 7, 2023

Check out all of the 2023 Digiday Video and TV Awards winners below and learn more about the winning programs, why they were selected as winners and critical learnings from each. This fresh and funny take gained earned media from TikTok and remained top of mind among consumers throughout the Super Bowl season.

Fashion 69

Fashion Ad Server Entertainment Audience 69

Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. If you see an ad tech term and are still thinking, WTF?!!! Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards.

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Exchange Wire

JUNE 8, 2023

goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [.]

Ad Server 52

Ad Server Display Advertising Video Ads Advertising 52

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Publishers’ Perspectives: Tag management acts as an ad server for vendor tags and allows publishers to manage when vendor tags serve, how frequently they should serve, in what order of priority, and the duration.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

APRIL 26, 2023

In 2023, the industry is on the precipice of a significant change. Programmatic advertising is poised to reshape the nature of the upfronts, adjusting this future-driven ad-buying model to one that provides buyers more flexibility in how they use their media and the ability to incorporate real-time, data-driven decisions.

Ad Server 72

Ad Server Impressions Audience Conversion 72

Martech Series

NOVEMBER 9, 2022

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced the next evolution of its Sports API, offering advertisers even more personalized options for connecting with sports fans.

Advertising 81

Advertising Ad Server MarTech Audience 81

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

VideoWeek

SEPTEMBER 12, 2024

This is one of the remedies requested in the original complaint filed against Google – specifically that Google would be forced to divest the Google Ad Manager suite including its publisher ad server and AdX. But spun off from Google, the ad server would have less value, again making it hard to find a buyer.

Ad Server 52

Ad Server Ad Tech Marketing Media 52

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Lazy loading and infinite scroll can increase the speed of your site, reduce load time and latency and improve viewability of your video ads. Ready to take your ad revenue to the next level? Conclusion.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

OCTOBER 6, 2023

million in Q2 2023, up 0.3 The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday. percent YoY respectively. .”

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech

DECEMBER 6, 2023

CTV adtech is evolving to meet advertisers’ needs On November 1, 2023, Netflix announced a slew of new features to meet advertisers’ needs better. If a viewer gets a bad ad break watching one of our shows, they don’t get upset with the ad server. A year later, Netflix is still working to improve advertisers’ experiences.

Advertising 106

Advertising Ad Server Manufacturing Audience 106

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Exchange Wire

JUNE 8, 2023

AdPlayer.Pro, a global provider of innovative online video ad tech solutions has reported the company’s Q1 2023 results. According to the announcement, in Q1 2023 the AdPlayer.Pro team turned its key focus onto the upgrade of the functional capabilities in its [.]

Advertising 40

Advertising Ad Tech Video Ads Ad Server 40

Brid.tv

NOVEMBER 22, 2022

One of the biggest advantages of using Smaato is that it also comes with a built-in ad server and an option to increase revenue with Dynamic Demand. Monetize your video ad inventory with a reliable video ad provider. The post 12 Best Mobile App Monetization Platforms for Publishers in 2023 appeared first on Brid.TV.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. This brings the total number of SVOD households to 19.3

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Exchange Wire

MAY 12, 2023

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel SaaS campaign activation platform, has been named to AdExchanger’s 2023 Top 50 Programmatic Power Players List. The list serves as a guide to the [.]

Ad Server 40

Ad Server 40

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Brid.tv

JANUARY 15, 2023

Features to Look for in a Video-on-Demand Platform Built-In Video Hosting Affordable and Reliable CDN Variety of Monetization Options DRM Protection Video and User Engagement Analytics The 13 Best Video-on-Demand (VOD) Platforms in 2023 1. It comes with ad server integrations and a secure paywall. CONTUS Vplayed 5. Brightcove 7.

Audience 52

Audience Video Ads Ad network Ad Server 52

Exchange Wire

APRIL 19, 2023

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omni-channel campaign activation platform, announced today (April 19th, 2023) a series of new hires across the US, EMEA, and LATAM. The new additions will serve [.]

Ad Server 40

Ad Server 40

Flashtalking by Mediaocean

FEBRUARY 28, 2023

New York, New York -- Globe Newswire, February 28, 2023 – Mediaocean , the mission-critical platform for omnichannel advertising, today announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels.

Ad Server 52

Ad Server Impressions Viewability Banner 52

Unruly

JUNE 12, 2023

The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

Exchange Wire

JUNE 8, 2023

AdPlayer.Pro, un proveedor global de soluciones innovadoras de tecnología de publicidad en vídeo en línea, ha informado los resultados del primer trimestre de 2023 de la compañía. Según el anuncio, en el primer trimestre de 2023, el equipo de AdPlayer.Pro centró [.]

Ad Server 40

Ad Server Ad Tech 40

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. In-House Ad Server.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Media Buying Connections for More Effective Campaigns.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88