2023, Ad Server and Data Management Platform

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? More are bound to follow as the benefits of adopting sustainable digital practices come increasingly into view. Only time will tell.

Demand Side Platform

Demand Side Platform Impressions Education Ad Server

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Viewability Tracking.

Data Management Platform

Data Management Platform Advertising Ad Exchange Demand Side Platform

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Data Management Platform Solutions. Popular Ad Servers (Publisher Side).

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.

Header Bidding

Header Bidding Fill rate Ad Server CPM

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023? Only time will tell. appeared first on Basis Technologies.

Advertising

Advertising Demand Side Platform Impressions Education

Tremor International Group Rebrands as Nexxen

Unruly

JUNE 12, 2023

The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

Ad Server

Ad Server Demand Side Platform Data Management Platform Audience

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

. “We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. Our goal this year is to convert password sharing into paid accounts,” said the new co-CEO.

Ad Tech

Ad Tech Media Cookies Audience

What Is a Demand Side Platform (DSP)?

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual.

Demand Side Platform

Demand Side Platform Ad Inventory Ad network Ad Exchange

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles. June 15, 2023 : Google informed about Topics API enhancements.

Cookies

Cookies Demand Side Platform A/B Testing Audience

AdTech Trends

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Trending Sources

Best Guide to Display Lumascape [2023]

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Tremor International Group Rebrands as Nexxen

Modern Programmatic Monetization Strategies

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

What Is a Demand Side Platform (DSP)?

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

The Evolution of Google’s Privacy Sandbox

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