Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Unruly

JUNE 12, 2023

The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

Digiday

NOVEMBER 16, 2022

While it may be true that the stock price of every ad tech company on the public markets — including those that predate the ‘ class of 2021 ’ — is down from the highs of last year, the recently disclosed earnings denote mixed fortunes. million for the period, albeit a more modest rise of 11%.

Marketing 73

Marketing Ad Tech Demand Side Platform Ad Server 73

VideoWeek

OCTOBER 6, 2023

million in Q2 2023, up 0.3 ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Netflix’s subscriber base grew from 16.5

Ad Tech 98

Ad Tech Ad Server Agency Media 98

AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. billion in 2023 to USD 11.4 56% of advertisers use a self-serve demand side platform.

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.”

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

Digiday

DECEMBER 13, 2022

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.

Demand Side Platform 73

Demand Side Platform Audience Ad Server CPM 73

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. June 15, 2023 : Google informed about Topics API enhancements. The next update was on November 8, 2023.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Brid.tv

JUNE 26, 2023

So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. TargetVideo Premium Demand 3. Chocolate Platform 12.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Experts predict that OTT ad revenue will reach $119 billion by 2023.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JUNE 16, 2023

Tremor International Rebrands as Nexxen Tremor International this week announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. In a few weeks, X/Twitter will start paying creators for ads served in their replies.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. Is it interoperable?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

OCTOBER 7, 2022

Google will close its Stadia video game streaming service on 18th January 2023, the company said in a blog post. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

APRIL 26, 2024

Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 billion) grew 21 percent YoY, accounting for 17 percent of all video spend in 2023. The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023. The report notes the growth rate outpaces GDP at 0.1

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. percent in 2023. NowThis was previously owned by digital media group Group Nine, but was sold off in 2023. billion compared with 2023.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

NOVEMBER 22, 2024

The Italian broadcaster expects year-end revenues up 6 percent over 2023. Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. percent over the 24-hour period.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

MARCH 21, 2025

Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. “Staying no.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added.

Ad Tech 52

Ad Tech Ad Server Media Agency 52

VideoWeek

JANUARY 10, 2025

. “Claiming to avoid “censorship” is a political move to avoid taking responsibility for hate and disinformation that platforms encourage and facilitate. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to run automated ad auctions in CTV and DOOH environments.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52