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While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.
Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Since the onset of real-time bidding, headerbidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. Brightcove 4. JW Player 6.
Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Are more ad networks for your app better?
If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. If you see an ad tech term and are still thinking, WTF?!!! How Can Publishers Boost Their Ad Revenue with HeaderBidding? This is the place for you. What is vCPM, and How Does It Relate to Viewability?
Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, headerbidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. Various DSPs would make bids on the impression that the publisher was offering (as seen in the graphic above).
Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House AdServer Extensive Video HeaderBidding Support Ad and HeaderBidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Google ADX.
What to Look for in an App Monetization Platform Variety of Ad Formats HeaderBidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. HeaderBidding Support. That is particularly true for video headerbidding since publishers can use it to achieve CPMs in the dozens.
This post was most recently updated on January 18th, 2023 What is an AdOps Grader? The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance.
Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.
MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru headerbidding technology, Traffic Cop, and much more. Display Lumascape’s components are as follows: Ad Agencies. AdServers in Display Lumascape.
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.
The SSP can be single-player or combined with other solutions such as adservers and data management platforms to get the best results. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their adservers.
Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. There are two types: server-side and client-side.
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as adservers , DSPs , SSPs , CDPs , etc. The first ever adserver was invented by a company called FocaLink Media Services in 1995.
So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. Track video and ad performance from a single dashboard.
In the Q3 2023 progress report , the CMA provided very explicit guidance that the date is currently not possible to pin down, as the beginning of the standstill is contingent on addressing any competitive concerns that arise in the test period, which begins in Q1 2024.
In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. Is it interoperable?
There was also a lot of discussion of Google’s efforts to fight back against headerbidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. This allows media owners to manage inventory through a variety of third-party SSP partners, and optimise yield through a unified auction. “As
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