Basis

AUGUST 30, 2023

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent.

Video Ads 96

Video Ads Retail eCommerce Ad Space 96

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Publishers are thus able to make passive income through app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. If you see an ad tech term and are still thinking, WTF?!!! Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

VideoWeek

JANUARY 13, 2023

Now for 2023, we’re seeing 80 or 100 percent TikTok.”. TF1 will sub-license 28 Rugby World Cup matches to France Télévisions and M6 for the 2023 tournament held in France. Vice Begins Selling Ads on Twitch. Google Pushes for Antitrust Lawsuit to be Tossed Out. The SVOD service is due to merge with Discovery+ this Spring.

Ad Tech 98

Ad Tech Agency Media Advertising 98

MNTN

DECEMBER 12, 2022

From new advances in targeting and measurement to an industry-wide embrace of ads, this year saw streaming rise to prominence and deliver on its promises—and even find time to outperform linear TV in viewership while it was at it (talk about an overachiever). But on the eve of 2023, all eyes are on what’s coming next. The good news?

Audience 52

Audience Ad Inventory Ad Space Advertising 52

illumin

JANUARY 16, 2024

Retail was the largest ad spending vertical in 2023, accounting for 27.9% of US digital ad spending. AI was also a top priority for Meta towards the end of 2023 and will continue to be so in 2024. AI was also a top priority for Meta towards the end of 2023 and will continue to be so in 2024. billion in Q2 2023.

Advertising 104

Advertising Retail Impressions Ad Space 104

Playwire

APRIL 20, 2023

There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations.

Advertising 52

Advertising Ad Space Ad Tech Video Ads 52

Ad Monsters

MAY 13, 2024

These campaigns are historically given priority for TV placement, resulting in non-political advertisers being bumped to later months with more ad space. Advertisers should begin planning for the upcoming political climate and exploring alternative channels, such as CTV, to achieve lower CPMs and greater return on ad spend (ROAS).

Advertising 111

Advertising Ad Space Entertainment Retail 111

Digital Remedy

DECEMBER 21, 2022

Ad Tech Trends in Store for 2023. CTV ad spending is projected to grow by 14.4% in 2023, the Interactive Advertising Bureau reported in their 2023 Outlook Survey. Podcast advertising’s ascension is showing no signs of slowing down, with podcast ad spending expected to grow another 8% in 2023.

Ad Tech 52

Ad Tech Marketing Media Agency 52

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! FAQ What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions. The script includes functions to fetch analytics data, parse CSV files for campaign details, and calculate performance metrics. get( 'reports' )[ 0 ].get(

Advertising 130

Advertising ROI Impressions Audience 130

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

illumin

DECEMBER 9, 2024

In todays landscape, the medium now includes a wide range of creative and engaging content from fleet media (vehicles decked out with digital out-of-home ads ) and onsite videos like Walmart’s RomCommcerce Add to Heart which it shared with customers during the 2023 holiday season. What is a retail media network?

Retail 52

Retail Media Advertising Viewability 52

VideoWeek

MARCH 2, 2023

But Twitter is not the only social media company seeing stagnating ad revenues, suggesting the downturn goes beyond brand safety concerns. Snap’s revenues were flat and Meta’s down in Q4 2022, both forecasting further decline in Q1 2023.

Media 105

Media Ad Space Agency Advertising 105

VideoWeek

OCTOBER 11, 2024

In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. link] Channel 4 Reports Steep Downturn in Ad Revenues in 2023 Report UK broadcaster Channel 4 released its annual report for 2023 this week, reporting total revenues for the year of £1.02

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, AdSense remains one of the best, if not, the best ad network available.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Frequence

FEBRUARY 8, 2022

It’s estimated that programmatic ad spending will reach an all-time high of $133.04 billion by 2023 with digital display advertising accounting for 91.1% Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. of all programmatic revenue ( eMarketer ).

Ad Space 52

Ad Space Display Advertising Video Ads Advertising 52

Monetize More

DECEMBER 28, 2022

Publishers’ Perspectives: The above ad networks have helped publishers increase their ad revenue effectively. Ad networks always ensure whether publishers are able to sell their ad space at the highest price when it comes to programmatic media buying.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

DECEMBER 25, 2022

By delegating Managing Account access to MonetizeMore, you give us direct access to monetize and manage all of your account’s ad inventory, but also: Easily manage as well as monetize your account’s entire ad inventory. Personal Google Ad Manager tags. Ad Manager tags from the ad network partner.

Ad Exchange 52

Ad Exchange Ad Inventory Header Bidding Ad Space 52

Ad Monsters

AUGUST 26, 2024

Unfortunately, longer payment cycles are becoming more common, threatening to stifle momentum and create additional cash constraints for companies powering the next era of ad tech. In 2023, the beverage giant requested extended payment terms (up to 360 days) from its agencies.

Ad Tech 105

Ad Tech Finance Agency Ad Space 105

Monetize More

DECEMBER 26, 2022

What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. Let’s unpack the key points of this strategy, so you may decide for yourself. It’s a simple strategy, really.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% The sellers who own such spaces are collectively called publishers.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Monetize More

MAY 31, 2023

CPC is similar to RPM in that you’re paid based on clicks, but the amount you earn per click can vary depending on the competition for the ad space. It’s also worth noting that there are other pricing models out there, such as cost per click (CPC) and cost per acquisition (CPA).

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Monetize your video ad inventory with a reliable video ad provider. Start Monetizing.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

MNTN

DECEMBER 15, 2022

Netflix and Disney+’s impact on the Connected TV space can’t be understated. GroupM has projected that the entrance of these two channels into the ad space will bring in an additional $1.2B on CTV ad spending in 2023.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

MNTN

MAY 12, 2023

The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST) and new ad formats were big crowd-pleasers this year, too. This is likely a pointed move to stay in competition with Snap , who also presented new ad formats.

Pop-Up 98

Pop-Up Food Ad Space Media 98

MNTN

FEBRUARY 22, 2023

It’s no secret that a lot of people watch the Big Game primarily for the memorable ads—not sure if we’ll ever be able to rid our brains of the Budweiser frogs —but 2023’s commercials appear to have left viewers with mixed feelings. And, much like every year, there were some great ads mixed in with some not-so-great ones.

Audience 98

Audience Advertising Food Ad Space 98

Ad Monsters

MAY 27, 2024

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. According to Statista, in 2023, global spending on programmatic advertising reached $558 billion.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Monetize More

APRIL 19, 2023

Their Dashboard and services come with the following: Header Bidding: With MonetizeMore’s Pubguru header bidding technology , publishers can offer their ad inventory to multiple ad exchanges simultaneously, increasing the likelihood of ad space being filled at the highest possible rate.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Basis

JUNE 29, 2022

Let’s start with the elephant in the room: The advertising industry is facing an identity crisis as it looks ahead to the impending deprecation of third-party cookies in 2023. To place their ads in front of the right people, marketers identified contextually relevant environments within those channels. Contextual Targeting.

Geo targeting 96

Geo targeting Advertising Cookies Audience 96

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. This automated process allows for more efficient and targeted ad placements.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Single Grain

MAY 24, 2023

Work With Us General Social Media Advertising Statistics 1) As of February 2023, the typical internet user spent 2 hours and 31 minutes on social media and messaging services combined ( Tech Jury ). 8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads. Sprout Social ).

Media 98

Media Advertising Video Ads Brand Awareness 98

Brid.tv

SEPTEMBER 25, 2024

In 2023, North American and European markets saw average CPM rates of $8 to $12 , while in less competitive regions such as Southeast Asia or Africa, CPMs were closer to $2 to $4. Ad Format — Different formats have different CPM rates. Seasonality — Demand for ad space can fluctuate throughout the seasons.

CPM 52

CPM CPC Advertising CPA 52

Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. Ad spending lost due to fraudulent ads.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

YieldBird

NOVEMBER 10, 2023

As consumers become more accustomed to online shopping and continue seeking great deals, robust sales during this holiday shopping weekend are expected to persist and possibly reach new heights in 2023. Analyze your website’s performance and identify the most profitable ad slots.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Digiday

APRIL 12, 2023

” Rosen’s statement also noted that box office sales year to date are up 26% in 2023 over 2022. There’s strong management in this space to boot.” Marks had risen up the ranks at NCM for 19 years and was practically synonymous with the space. Movie’ for proof.

Advertising 69

Advertising Shipping Ad Space Media 69