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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. The move follows similar developments from Amazon and YouTube, allowing advertisers to enhance video assets using generative AI. This is a significant drop from £1.1 Read more on VideoWeek.

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6 Proven Advertising Strategies for Online Success

Single Grain

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. Dive Deeper: 4 Ways to Stay Ahead of the Game: The Future of Digital Advertising in 2023 & Beyond Choosing the Right Advertising Platform The options for online advertising strategies in marketing are constantly growing.