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Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Publishers are thus able to make passive income through app ads.
If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. If you see an ad tech term and are still thinking, WTF?!!! However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining adfillrates.
This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. You can also expect close to 100% adfillrates and excellent monetization support.
By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native adspace to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. Ad spending lost due to fraudulent ads.
As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! FAQ What Are Mobile Game Ad Networks?
Despite the predicted economic recession, there is still hope for publishers of all sizes and scale to make the best of the remaining holiday season and prepare for 2023. Start with identifying the touchpoints in your app where you can display more ads. Publishers are now seeing good results by adopting Universal IDs.
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s adspace to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform supports different types of banner and video ads, making it suitable for all mobile apps.
Essentially, it aggregates a large collection of adspaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. Display ads can boost your visibility quickly.
Fillrate: Another metric to consider is fillrate. The fillrate measures the percentage of ad requests successfully filled with ads. A high fillrate is the secret to efficient ad delivery and minimizing revenue loss due to unsold adspace.
Programmatic advertising is an automated approach to buying and selling digital adspace in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their adspace. Work With Us What Is Programmatic Advertising (with Examples)?
Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange?
This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. Another option for selling adspace is CTV programmatic advertising. This process of trading adspace is much more automated. According to Statista , 92% of US households are CTV users.
Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange?
Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.
Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!
So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. What to Look for in a Video Ad Network? Google ADX 2.
Make sure they support all the mobile ad formats you need, that they have high adfillrates , offer satisfactory CPMs, and so on. Strategic ad placement is key — Too many ads can drive away your audience, and so can poorly placed ads. Let’s take a quick look at the most common in-app ad formats.
OTT Ad Investments Are on the Rise — With the rapid growth of the OTT market, more brands are investing in OTT advertising by the day. Experts predict that OTT ad revenue will reach $119 billion by 2023. How to Buy OTT Ads. The former offers higher CPMs , meaning you’ll earn more revenue for each ad you play.
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