Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. 2006: Popular ad-blocking software, Adblock Plus, launches. The matched data can then be used for ad targeting, measurement and analysis.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Kevel

JUNE 14, 2022

What are examples of contextual targeting? Many companies employ contextual targeting, including: Walmart: As users browse by categories, Walmart shows context-based banners. Amazon: Amazon targets standard banners and sponsored listings based on surrounding content.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MNTN

MARCH 26, 2024

In Q3 of 2023, streaming service provider Roku surpassed the 75 million active accounts threshold — a feat that comes on top of the platform’s user base rising by almost 20 million in just the last two years, altogether signifying a huge acceleration in growth.

Advertising 52

Advertising Marketing Video Ads ROI 52

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? trillion in 2023.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

MNTN

MARCH 26, 2024

In Q3 of 2023, streaming service provider Roku surpassed the 75 million active accounts threshold — a feat that comes on top of the platform’s user base rising by almost 20 million in just the last two years, altogether signifying a huge acceleration in growth.

Advertising 52

Advertising Marketing Video Ads ROI 52

Single Grain

DECEMBER 8, 2023

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Clearcode

DECEMBER 17, 2023

What kind of ad targeting is available and what type of measurement data is also available to brands? What does the kind of format look like, because I guess it’s not, like, a typical banner ad inside a game stream, right, it’s more of, as you said, a sponsorship type thing. Michael Sweeney: Excellent, cool.

Advertising 109

Advertising Audience Entertainment A/B Testing 109

Banner Flow

MAY 12, 2023

Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options. Shops with in-app checkout enabled perform better than those that refer buyers to a third-party website.

Media 52

Media Affiliates Brand Awareness Entertainment 52

Clearcode

MARCH 17, 2023

All Internet users are used to seeing ads online, which has led to banner blindness. However, in-game advertising presents an opportunity for advertisers to contribute to the environment rather than disrupt it, as the approach to serving and displaying ads is completely different.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

DECEMBER 8, 2023

Advertisers use DSPs to manage the trading process in programmatic ads infrastructure comprehensively. With the help of DSPs, advertisers specify: the type of ad inventory they need; ad format (video, audio, banner, etc.); define the target audience; set a purchase budget; view campaign statistics, and much more.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

AUGUST 8, 2023

Google uses programmatic advertising to sell ad space on its search engine results pages (SERPs) and other websites. Facebook uses programmatic advertising to sell ad space on its social media platform. They also created a list of publishers to target individuals aged 30-64 currently constructing or renovating their homes.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. We’ve all seen those blocky, boring banners that blend into the background. How do you make your ad stand out from the sea of mediocrity? Their filtered bottle looks slick and simple in the banner ad.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Single Grain

JULY 18, 2023

Audio Ads Audio ads are smartly crafted advertisements that reach audiences through audio streaming platforms, podcasts, or music apps: Leveraging the power of spoken words, captivating melodies or catchy jingles, they skillfully convey brand messages and promotional content.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 14, 2023

Search engine advertising, such as Google PPC Ads, targets users actively searching for specific products or services, making it ideal for capturing high-intent traffic. 5) Set a Realistic Budget Setting a PPC budget for your Google Ads campaign requires careful consideration and strategic planning.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. Your target market may have no awareness of your brand when they first view one of your ads. That’s right.

Advertising 52

Advertising Retargeting Impressions CPC 52

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

VideoWeek

JUNE 16, 2023

Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives. The new rules restricted the size and type of ads its creators could use.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69