Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies 52

Cookies Ad Targeting Marketing Advertising 52

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. What’s The Difference Between a CDP And a Data Clean Room?

Cookies 107

Cookies Ad Targeting Retail Audience 107

Ad Monsters

APRIL 4, 2023

I think the one that is most widely known and understood are those cookie banners that we see everywhere. But we do have CMPs that display and some websites that choose to display something much more robust, allowing for many different choices rather than just accepting or rejecting all cookies.

Banner 105

Banner Cookies Audience Advertising 105

Ad Monsters

JULY 2, 2024

Its services promise to deliver personalized ad experiences alongside cookie deprecation. Integrating the Yahoo DSP provides a seamless connection between ad creative and programmatic media buying. YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting?

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Brid.tv

NOVEMBER 17, 2023

In fact, according to Twilio Segment’s 2023 report , only around half of consumers believe that brands will keep their personal information private. Third-Party Data Will Eventually Die Out Lastly, the constant looming of Google’s plan to kill off third-party cookies is bound to harm the behavioral targeting landscape, at least to a degree.

GDPR 98

GDPR Cookies Real Estate Audience 98

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Similarly, marketing and advertising professionals constantly seek out ways to improve their ad campaigns—from planning to performance to measurement.

Advertising 96

Advertising Marketing Cookies Impressions 96

Exchange Wire

JULY 4, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [.]

Cookies 52

Cookies Ad Targeting Advertising 52

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 88

Advertising Marketing Cookies Pop-Up 88

Ad Monsters

JANUARY 3, 2024

2023 felt like the beginning of the end. Ad spend was plummeting. For publishers, there was just no way to make heads or tails out of the year that was the last before the 3P cookies’ demise. Political ad spend is on the rise, but there are ad quality challenges for any publisher wanting to jump into that pool.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The perfect storm has been brewing around digital identity for some time.

Audience 113

Audience Cookies Retargeting Marketing 113

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Mediavine

JULY 29, 2021

As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it right. How do you do that?

Cookies 52

Cookies Ad Targeting Audience Advertising 52

Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

JANUARY 10, 2023

In 2023, we expect to get north of 40 million data points. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023. We’re already performing better than a lot of the other ad targeting systems out there. What makes you so confident in this plan?

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Martech Series

FEBRUARY 20, 2023

Our industry fundamentally changed when we knew third-party cookies would be phased out, and marketers have upended their strategies to accommodate this new norm ever since. As privacy regulations evolve, it’s crucial for marketers to be aware of their surroundings and map their strategies to the changes they see in the marketplace.

Machine Learning 52

Machine Learning Marketing MarTech Cookies 52

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. There have been discussions for several years that Google would discontinue support for cookies. Build Your Profitable Ad Exchange Business With Us! billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Adtelligent

DECEMBER 26, 2023

Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry. According to recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Martech

OCTOBER 19, 2022

By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Next year programmatic digital display will make up 91% of all US digital display ad spend ( InsiderIntelligence ). In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence).

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? One of the main privacy considerations of Topics is to exclude sensitive topics so they can’t be used for ad targeting.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Digiday

SEPTEMBER 15, 2022

Developing first-party data to prepare for the post-cookie era. Despite Google continuing to push back the deprecation of the third-party cookie, many publishers are developing their own first-party data suites to prepare for the inevitable. Learn more about this third-party cookie-alternative here. Listen to the episode here.

Media 69

Media Advertising Cookies Impressions 69

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Kevel

JUNE 14, 2022

But contextual targeting is having a resurgence for a couple of reasons: Chrome’s deprecation of third-party cookies - Programmatic publishers and advertisers alike know that user targeting will be hindered when Chrome ends third-party cookies in 2023. With many privacy laws on the books - GDPR, CCPA, LGPD, etc.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

JANUARY 26, 2024

In this week’s Week in Review: Publicis plans AI investment after a strong 2023, Skydance makes a bid for Paramount, and Stephen van Rooyen leaves Sky. Publicis also pre-released its 2023 earnings, which came in above the group’s guidance. Ad spend climbed by 15.9 The company reported 6.3 percent growth in Q4.

Media 52

Media Agency Entertainment Cookies 52

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JULY 25, 2023

This decline can be attributed to data challenges related to iOS updates and third-party cookies. While precise targeting may be impacted, advertisers can still reach specific audiences interested in their brand at lower rates, presenting ample opportunities for effective advertising. of Meta’s $121.90 will come from Instagram.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

MAY 16, 2023

Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. In other words, native ads look more natural than traditional display ads. billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digiday

APRIL 24, 2023

The company announced earlier this month that it will relaunch HBO Max, including its ad-supported tier, under its new moniker “Max” in May 2023. Platforms expand data clean room and ad targeting options While perhaps not as colorful a category as ad innovations, platforms’ recent data innovations warrant discussion as well.

Audience 69

Audience Agency Advertising Ad Exchange 69

Monetize More

MAY 22, 2023

Ad networks are third-party platforms that connect advertisers with publishers, and offer various ad formats and targeting options. You want to select ad networks that offer high-quality ads, competitive payouts, and relevant ad targeting options. GOOGLE ADSENSE PAYMENT METHODS – WHICH IS THE SAFEST?

Finance 52

Finance Affiliates Ad network A/B Testing 52

Clearcode

MARCH 17, 2023

The estimated cost of digital ad fraud in 2022 cost companies around US$ 80 billion dollars. The number of bad actors is growing, and companies are said to lose even more in 2023 , reaching US$100 billion dollars. Game ad fraud — detect and exclude invalid and fraudulent traffic from gaming environments.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Single Grain

JULY 18, 2023

Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience. Programmatic algorithms analyze the webpage’s content in real-time and deliver ads that align with the user’s current interests and the context of the content they’re consuming.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 14, 2023

Search engine advertising, such as Google PPC Ads, targets users actively searching for specific products or services, making it ideal for capturing high-intent traffic. 5) Set a Realistic Budget Setting a PPC budget for your Google Ads campaign requires careful consideration and strategic planning.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Clearcode

MAY 10, 2023

You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties. We’re talking about sensitive data, we’re not talking about third-party cookies, right? Juan Baron : Exactly.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52