SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies 52

Cookies Ad Targeting Marketing Advertising 52

Ad Monsters

APRIL 4, 2023

I think the one that is most widely known and understood are those cookie banners that we see everywhere. But we do have CMPs that display and some websites that choose to display something much more robust, allowing for many different choices rather than just accepting or rejecting all cookies.

Banner 105

Banner Cookies Audience Advertising 105

Ad Monsters

JULY 2, 2024

Its services promise to deliver personalized ad experiences alongside cookie deprecation. Integrating the Yahoo DSP provides a seamless connection between ad creative and programmatic media buying. YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting?

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Similarly, marketing and advertising professionals constantly seek out ways to improve their ad campaigns—from planning to performance to measurement.

Advertising 98

Advertising Marketing Cookies Impressions 98

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 94

Advertising Marketing Cookies Pop-Up 94

Exchange Wire

JULY 4, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [.]

Cookies 52

Cookies Ad Targeting Advertising 52

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Ad Monsters

JANUARY 3, 2024

2023 felt like the beginning of the end. Ad spend was plummeting. For publishers, there was just no way to make heads or tails out of the year that was the last before the 3P cookies’ demise. Political ad spend is on the rise, but there are ad quality challenges for any publisher wanting to jump into that pool.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The perfect storm has been brewing around digital identity for some time.

Audience 112

Audience Cookies Retargeting Marketing 112

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. Last year, that deadline was moved to late 2023.

Cookies 55

Cookies Ad Tech Ad Targeting Media 55

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Mediavine

JULY 29, 2021

As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it right. How do you do that?

Cookies 52

Cookies Ad Targeting Audience Advertising 52

Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

JANUARY 10, 2023

In 2023, we expect to get north of 40 million data points. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023. We’re already performing better than a lot of the other ad targeting systems out there. What makes you so confident in this plan?

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Martech Series

FEBRUARY 20, 2023

Our industry fundamentally changed when we knew third-party cookies would be phased out, and marketers have upended their strategies to accommodate this new norm ever since. As privacy regulations evolve, it’s crucial for marketers to be aware of their surroundings and map their strategies to the changes they see in the marketplace.

Machine Learning 52

Machine Learning Marketing MarTech Cookies 52

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. There have been discussions for several years that Google would discontinue support for cookies. Build Your Profitable Ad Exchange Business With Us! billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? One of the main privacy considerations of Topics is to exclude sensitive topics so they can’t be used for ad targeting.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Digiday

SEPTEMBER 15, 2022

Developing first-party data to prepare for the post-cookie era. Despite Google continuing to push back the deprecation of the third-party cookie, many publishers are developing their own first-party data suites to prepare for the inevitable. Learn more about this third-party cookie-alternative here. Listen to the episode here.

Media 69

Media Advertising Cookies Impressions 69

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Kevel

JUNE 14, 2022

But contextual targeting is having a resurgence for a couple of reasons: Chrome’s deprecation of third-party cookies - Programmatic publishers and advertisers alike know that user targeting will be hindered when Chrome ends third-party cookies in 2023. With many privacy laws on the books - GDPR, CCPA, LGPD, etc.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JULY 25, 2023

This decline can be attributed to data challenges related to iOS updates and third-party cookies. While precise targeting may be impacted, advertisers can still reach specific audiences interested in their brand at lower rates, presenting ample opportunities for effective advertising. of Meta’s $121.90 will come from Instagram.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

MAY 16, 2023

Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. In other words, native ads look more natural than traditional display ads. billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention. Everybody’s kind of waiting.”

Impressions 68

Impressions Audience Ad Targeting Agency 68

Digiday

APRIL 24, 2023

The company announced earlier this month that it will relaunch HBO Max, including its ad-supported tier, under its new moniker “Max” in May 2023. Platforms expand data clean room and ad targeting options While perhaps not as colorful a category as ad innovations, platforms’ recent data innovations warrant discussion as well.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. UK Ad Spend had Strong Q1, but Real Contraction Forecasted for 2023. And while 2023 is expected to see 4.4

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

Monetize More

MAY 22, 2023

Ad networks are third-party platforms that connect advertisers with publishers, and offer various ad formats and targeting options. You want to select ad networks that offer high-quality ads, competitive payouts, and relevant ad targeting options. GOOGLE ADSENSE PAYMENT METHODS – WHICH IS THE SAFEST?

Finance 52

Finance Affiliates Ad network A/B Testing 52

Clearcode

MARCH 17, 2023

The estimated cost of digital ad fraud in 2022 cost companies around US$ 80 billion dollars. The number of bad actors is growing, and companies are said to lose even more in 2023 , reaching US$100 billion dollars. Game ad fraud — detect and exclude invalid and fraudulent traffic from gaming environments.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Single Grain

JULY 18, 2023

Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience. Programmatic algorithms analyze the webpage’s content in real-time and deliver ads that align with the user’s current interests and the context of the content they’re consuming.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 14, 2023

Search engine advertising, such as Google PPC Ads, targets users actively searching for specific products or services, making it ideal for capturing high-intent traffic. 5) Set a Realistic Budget Setting a PPC budget for your Google Ads campaign requires careful consideration and strategic planning.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Clearcode

MAY 10, 2023

You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties. We’re talking about sensitive data, we’re not talking about third-party cookies, right? Juan Baron : Exactly.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. What’s The Difference Between a CDP And a Data Clean Room?

Cookies 107

Cookies Ad Targeting Retail Audience 107