Brid.tv

NOVEMBER 22, 2022

Users who choose this platform will also get a dedicated account manager to help them monitor ad performance and optimize their campaigns. Key Features: Comes with automatic optimization features Excellent ad targeting options Supports advertising in multiple languages Dedicated account manager Comes with a regularly updated SDK.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 88

Advertising Marketing Cookies Pop-Up 88

Digiday

DECEMBER 15, 2022

He’s reportedly weighing whether to force users to share their location to Twitter (and its advertisers) alongside their contact phone numbers that they have already provided for two-factor authentication for ad targeting purposes. And sell more and more targeted ads. But they never tell you. That’s the problem.”.

GDPR 72

GDPR Fashion Ad Targeting Advertising 72

Ad Monsters

FEBRUARY 7, 2024

Oliphant then led a Solutions Team at IBM’s Watson Advertising division, utilizing Weather Company assets and IBM tech to help create and scale products like the AI-based Watson ad unit and real-time weather-enabled ad targeting inside Facebook. Give yourself some flowers.

Ad Tech 105

Ad Tech Media Agency Audience 105

Clearcode

JUNE 15, 2023

And if you want to know why companies should be looking at implementing privacy-enhancing technologies (PETs) into their businesses, read Clearcode’s piece in Exchange Wire’s Industry Review 2023. PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA.

Machine Learning 52

Machine Learning GDPR Advertising Audience 52

Kevel

JUNE 14, 2022

But contextual targeting is having a resurgence for a couple of reasons: Chrome’s deprecation of third-party cookies - Programmatic publishers and advertisers alike know that user targeting will be hindered when Chrome ends third-party cookies in 2023. With many privacy laws on the books - GDPR, CCPA, LGPD, etc.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR. Better behavior pattern predictions. Availability.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Single Grain

MAY 16, 2023

Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. In other words, native ads look more natural than traditional display ads. billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Smart-Hub

DECEMBER 8, 2023

Advantages of Programmatic Advertising Without Third-Party Data The introduction of data security standards such as GDPR and TCF forces companies to abandon third-party data. Run a Profitable Ad Exchange Business! This ensures that the ecosystem of programmatic receives precise ad targeting without user privacy violations.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

JULY 18, 2023

Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience. Programmatic algorithms analyze the webpage’s content in real-time and deliver ads that align with the user’s current interests and the context of the content they’re consuming.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. And in order to do that, they would use a data clean room to match the two different data sets together. Juan Baron : Exactly.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. June 15, 2023 : Google informed about Topics API enhancements. The next update was on November 8, 2023.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 86

Advertising Marketing Pop-Up Cookies 86