Monetize More

MAY 16, 2023

In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market. The Rise of Dynamic Ad Insertion (DAI) One of the most interesting trends in CTV is the rise of dynamic ad insertion (DAI).

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VideoWeek

NOVEMBER 3, 2023

. “We have begun restructuring our top-line leadership teams across editorial content, audience development and video to solidify their place at the center and heart of the company,” said the internal memo, as reported by Variety. Amazon Prime Video also jumped from 12.6 Read on VideoWeek. billion, up 4.9 million in Q3.

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Single Grain

APRIL 12, 2023

Dive Deeper: 4 Ways to Stay Ahead of the Game: The Future of Digital Advertising in 2023 & Beyond Choosing the Right Advertising Platform The options for online advertising strategies in marketing are constantly growing. Most ad platforms have a minimum resolution requirement of 1080 x 1080 pixels for 1:1 scaled images.

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Digiday

OCTOBER 13, 2022

Viewers will be shown four to five minutes of ads per hour, on average. Targeting options will be limited to country and content-based categories at launch. Starting sometime in 2023, advertisers will be able to use Nielsen’s Digital Ad Ratings to measure ads. Programming and ad placement.

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Digiday

OCTOBER 25, 2022

In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert. Not only are marketers better able to track ad effectiveness and return on ad spend, but learnings from CTV can be applied across retailers’ marketing mix. “And

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Retail A/B Testing Shipping Audience 68

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. YouTube Ad Sales Up 4.4 percent rise in ad sales for Q2 2023, reaching $7.67

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Video Ads Non-Profit Ad Tech Retail 52

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams.

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Single Grain

MAY 16, 2023

Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. In other words, native ads look more natural than traditional display ads. billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X

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AdvertiseMint

AUGUST 13, 2023

Branded Effects and Filters: These let users apply branded effects to their videos, subtly promoting products. Spark ads: These special ads allow advertisers to combine original TikToks into ads. Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic.

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Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. So, you still have some time to decide how to proceed.

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Advertising Ad Exchange ROI Machine Learning 52

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. billion in US ad revenues this year. of US digital ad spending.

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Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

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Retail Media eCommerce Audience 59

MNTN

MARCH 26, 2024

In Q3 of 2023, streaming service provider Roku surpassed the 75 million active accounts threshold — a feat that comes on top of the platform’s user base rising by almost 20 million in just the last two years, altogether signifying a huge acceleration in growth. How Does Roku Advertising Work?

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Advertising Marketing Video Ads ROI 52

Single Grain

APRIL 5, 2023

Dive Deeper: How to Lower the Cost of Google Ads and Get Better Conversions The Benefits of Effective Ad Management Go it alone, and though you’re likely to reap some rewards from PPC advertising, you’ll find that results may pale compared to those generated by experienced Google Ads management pros who can help you get more bang for your buck.

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Single Grain

DECEMBER 8, 2023

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads.

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MNTN

MARCH 26, 2024

In Q3 of 2023, streaming service provider Roku surpassed the 75 million active accounts threshold — a feat that comes on top of the platform’s user base rising by almost 20 million in just the last two years, altogether signifying a huge acceleration in growth. How Does Roku Advertising Work?

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Advertising Marketing Video Ads ROI 52

Clearcode

SEPTEMBER 20, 2023

A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The buyers can set the advertising campaigns and programmatically bid to purchase precisely targeted video ads, display ads, in-game ads, etc.

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Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

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Impressions Audience Ad Targeting Agency 68

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. An ad blocker cannot identify it.

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Digiday

APRIL 24, 2023

The company announced earlier this month that it will relaunch HBO Max, including its ad-supported tier, under its new moniker “Max” in May 2023. We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. Discovery doubled down on its streaming offerings.

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Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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Monetize More

MAY 22, 2023

Ad networks are third-party platforms that connect advertisers with publishers, and offer various ad formats and targeting options. You want to select ad networks that offer high-quality ads, competitive payouts, and relevant ad targeting options. GOOGLE ADSENSE PAYMENT METHODS – WHICH IS THE SAFEST?

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MNTN

NOVEMBER 16, 2023

Once you have an account, you can create and post ads through Ad Manager. million active Hulu subscribers as of 2023. With ad pricing starting at a minimum of $500 per campaign, Hulu offers an affordable option to small businesses that want to reach viewers with their products and services.

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Advertising Marketing Audience Impressions 52

MNTN

NOVEMBER 16, 2023

Once you have an account, you can create and post ads through Ad Manager. million active Hulu subscribers as of 2023. With ad pricing starting at a minimum of $500 per campaign, Hulu offers an affordable option to small businesses that want to reach viewers with their products and services.

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Advertising Marketing Audience Impressions 52

Single Grain

APRIL 19, 2023

Here is an example of product display ads in action: 4) Video Ads Amazon video ads can be run on Amazon stores, Amazon owned sites, mobile apps and Fire tablet wake screen. Manual targeting : Manual targeting enables you to select your ads’ keywords and match types.

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Advertising CPC Video Ads ROI 52

Single Grain

JUNE 8, 2023

The overarching areas to consider are as follows: If you give a keen eye to each of these areas in the way we discuss here, you should have a pretty good idea as to what problem areas you might have, and what potential avenues your ad account has to grow in. Let’s go through each area of importance when conducting a Facebook Ads audit.

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Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion.

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Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. The AdTech market is projected to grow from 579.4 during the forecast period.

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Single Grain

JUNE 14, 2023

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks.

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Single Grain

MAY 18, 2023

Some prominent PPC account checks done during an audit are analyzing the account structure, checking the ad settings, reviewing multiple and single ad group keywords, testing the ad copy, reviewing the ad targeting options, perfecting the bidding strategies, and checking the conversion tracking via Google Analytics.

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Click Through Rate Conversion Rate CPC Conversion 52

VideoWeek

MARCH 15, 2024

Google Ordered to Face Online Video Ad Monopolisation Lawsuit Google this week lost a bid to dismiss a lawsuit brought by Inform, which accuses the tech giant of driving the digital media advertising company out of business. The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market.

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Media Agency Audience Non-Profit 52

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads.

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Advertising Retargeting Impressions CPC 52

Single Grain

MAY 31, 2023

Related Content: Spotify Ads 101: How to Run Successful Audio and Video Ads Cost-Effective Ad Targeting Artificial intelligence algorithms play a pivotal role in helping businesses target their ads more efficiently by reducing wasted ad spend and improving the overall marketing campaign performance.

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Machine Learning Marketing Advertising Conversion 52

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

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Video Ads Retail Media Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. billion in 2023, with 1.5

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Brid.tv

NOVEMBER 17, 2023

In fact, according to Twilio Segment’s 2023 report , only around half of consumers believe that brands will keep their personal information private. And third, by giving the users control over which information is shared, they can introduce themselves free of the systemic biases integral to behavioral targeting.

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VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 billion in 2023.

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