AdExchanger

JANUARY 18, 2023

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.

Ad Tech 116

Ad Tech Viewability Cookies Advertising 116

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? A second initiative is the launch of Manifest V3 for Chrome extensions, which could have a direct impact on the ability of ad blockers to function.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 313

Cookies Ad Tech Audience Advertising 313

Adweek

APRIL 5, 2023

The ad tech world can be a "grizzly" place, so Ryan Reynold's MNTN is trying to make it more serene. On Wednesday, MNTN released three new 30-second spots ahead of the 2023 upfront. The ads have a meditative and comedic undertone, promoting MNTN as the "hardest working software in television."

Ad Tech 283

Ad Tech 283

AdPushup

OCTOBER 14, 2022

Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023.

Ad Tech 98

Ad Tech Media Marketing Advertising 98

Adweek

JUNE 9, 2023

When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity. In 2023, it's creators' turn to plant their flag in the sand.

Ad Tech 261

Ad Tech 261

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Exchange Wire

JANUARY 12, 2023

The post Clean rooms, walled gardens and identity: ad tech at CES 2023 appeared first on ExchangeWire.com. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [.].

Ad Tech 98

Ad Tech Electronics Retail Media 98

Exchange Wire

OCTOBER 16, 2023

With The Wires just weeks away, we can now announce the final nominees for our prestigious Ad Tech Personality of the Year and Ad Tech Rising Star awards. ExchangeWire are delighted to announce the shortlists for two of ad tech's most [.]

Ad Tech 80

Ad Tech 80

AdExchanger

JANUARY 3, 2024

While that may sound like a superhero catchphrase, it was actually the de facto motto of mar tech and ad tech in 2023.

Ad Tech 112

Ad Tech Advertising 112

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV “The agency business model and with it, the remuneration structure agreed with advertisers, must continue to adapt.”

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

AdExchanger

DECEMBER 20, 2023

Ad tech is in an efficiency spurt. Consolidation happened at record pace in 2023. Challenging economic conditions led many companies to prune their tech stacks or offer more direct options to buyers concerned about fees. DSPs tried to hop over SSPs. SSPs tried to hop over DSPs.

Ad Tech 125

Ad Tech Media Marketing 125

AdExchanger

JANUARY 5, 2023

We share our 2023 New Year’s resolutions. The post The Big Story: Ad Tech New Year’s Resolutions appeared first on AdExchanger. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the sake of experimentation, we’re cautiously embracing ChatGPT.

Ad Tech 108

Ad Tech 108

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . While ad spend will slow down in 2023, CTV buyers’ investments will see double digital growth compared to 2022.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of.

Demand Side Platform 307

Demand Side Platform Marketing Ad Tech 307

Exchange Wire

DECEMBER 21, 2022

While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [.].

Ad Tech 111

Ad Tech Conversion 111

Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. These are the Industry Impact Award and the Catalyst Award.

Ad Tech 115

Ad Tech Media Advertising Marketing 115

Exchange Wire

JANUARY 12, 2023

Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech. While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others [.]. The post How will Web3 develop in 2023? appeared first on ExchangeWire.com.

Ad Tech 110

Ad Tech Advertising 110

Ad Tech Daily

MARCH 15, 2023

Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry NEW YORK — MiQ, the world’s largest global independent programmatic media partner for brands and agencies, announced it has secured a spot on the Ad Age Best Places to Work 2023 list, under the category for (..)

Ad Tech 111

Ad Tech Agency Media Marketing 111

Digiday

JULY 10, 2024

Teads is exploring sales options, a development that comes three years after the Altice-owned ad tech outfit attempted to join the post-Covid wave of ad tech companies listing on the public markets. Continue reading this article on digiday.com.

Ad Tech 95

Ad Tech Media Marketing 95

Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Adweek

JULY 1, 2024

After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said there were almost twice as many significant, scaled adtech transactions in the first half of 2024 compared to the first half of 2023, according to senior associate Michael DeMarseilles.

Ad Tech 300

Ad Tech 300

illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. The pending federal lawsuit was filed in New York in 2023.

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

Ad Monsters

AUGUST 26, 2024

Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape.

Ad Tech 105

Ad Tech Finance Agency Ad Space 105

Ad Tech Daily

MARCH 9, 2023

(NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. This recognition is determined via actual customer feedback on software features and functionality. “We

Advertising 111

Advertising Marketing Ad Tech Media 111

Digiday

SEPTEMBER 27, 2023

Ad tech’s loudest dealmaker yesterday (Sept. 27) spoke at an event hosted by New Digital Age, during which he went off the beaten path, sharing insights and shedding light on aspects of the ad tech market that usually fly under the radar for ad executives.

Ad Tech 96

Ad Tech Media Marketing Advertising 96

Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. The Ripple Effect on Ad Tech and Publisher Strategies With Click to Cancel, publishers and the ad tech ecosystem have much at stake. Here’s why publishers and advertisers are pushing back.

Ad Tech 111

Ad Tech Cookies Electronics Advertising 111

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry.

Cookies 111

Cookies Media Ad Tech Impressions 111

Exchange Wire

NOVEMBER 10, 2023

In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The post The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening appeared first on ExchangeWire.com.

Ad Tech 111

Ad Tech Marketing 111

Adweek

NOVEMBER 20, 2023

Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Buoyed by the work-from-home trend, the rate of ad blocking on desktops in the U.S.

Ad Tech 312

Ad Tech 312

Digiday

FEBRUARY 28, 2024

After a comparatively quiet two years, investors appear to have regained their appetite for ad tech in terms of early-stage investments, as sources also predict grander-scale mergers and acquisitions in late 2024. It would be premature to say a fresh wave is on the horizon.

Ad Tech 96

Ad Tech Media Marketing 96

Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. In 2023, five U.S. The post 2023 Mediavine Roadmap appeared first on Mediavine. Are you seeing a theme here?)

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

Marketing Dive

DECEMBER 19, 2022

To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem.

Ad Tech 105

Ad Tech Marketing 105

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Ad Monsters

FEBRUARY 5, 2023

of technical roles, according to the Kapor Center’s State of Tech Diversity report compiled last year. While there is room for improvement in diversifying ad tech, we want to celebrate the ones making strides daily. What can the industry do to turn this around in 2023 and beyond? What made you launch Reset?

Ad Tech 111

Ad Tech Media Advertising Audience 111

Adweek

JUNE 10, 2024

Only it's adding a welcomed dose of transparency. This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo's demand-side platform. Blueprint Performance.

Demand Side Platform 315

Demand Side Platform Media Ad Tech 315

Playwire

MAY 1, 2023

Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners.

Ad Tech 97

Ad Tech Ad Space 97