Adweek

DECEMBER 14, 2022

NBC Universal is being upfront about its 2023 plans.

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Adweek

SEPTEMBER 28, 2023

Adweek's biggest marketing event of the year returned for its sixth annual edition in 2023. 11-14 in Miami, where the marketing and advertising industry's leaders gathered to discuss how brands can stay relevant amid economic and consumer uncertainty. Brandweek took place from Sept.

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Adweek

MARCH 30, 2023

A month before the 2023 NewFronts, the Interactive Advertising Bureau has set the final schedule. Similar to the 2022 NewFronts event, this year's advertiser showcase, taking place May 1-4, will feature a hybrid format, with in-person and virtual viewing options for all four days.

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Adweek

DECEMBER 25, 2023

With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year.

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Adweek

APRIL 16, 2024

CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023.

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Adweek

DECEMBER 14, 2023

The Jealous List is back for another year, with a look at some of the best spots of 2023. Seeing amazing work from other agencies can make any creative say "I wish I had done that," and there's nothing wrong with being a little covetous.

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Adweek

MAY 29, 2024

Advertisers, are you still watching? Netflix recently released the second installment of its What We Watched Report, which represents 99% of viewership from July to December 2023. The biannual report includes some new data of interest to advertisers and marketers.

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Adweek

SEPTEMBER 26, 2024

Good Morning America, ABC News' flagship morning news program, wrapped up the 2023-24 season with a first-place finish among total viewers--the 12th straight season that it is perched at the top of the roost.

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Adweek

FEBRUARY 19, 2025

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year.

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Adweek

JANUARY 20, 2023

It's that (advertising) time of the year again. Now, despite the year just starting, the 2023 upfront season is well underway, with some new players already entering the arena. The 2022 upfront season saw a return to normal, with companies hosting their first in-person events since 2019.

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Advertising 261

Adweek

JANUARY 17, 2023

1, as people across the world drew up their lists of 2023 resolutions, The New York Times published a content series called the 7-Day Happiness Challenge, aimed to support and capitalize on the commitments. Launched by The Times' Well desk, which has seen upticks in audience and advertiser demand, the Challenge offered seven.

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Adweek

SEPTEMBER 24, 2024

ABC News' flagship morning news program wrapped up the 2023-2024 season with a first place finish among total viewers--the 12th straight season that its perched at the top of the roost. But GMA had to cede the advertiser-treasured Adults 25-54 demo to Today as the NBC. Oh, what a beautiful mornin' for Good Morning America.

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Advertising 261

Adweek

NOVEMBER 29, 2023

For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. It's the most wonderful time of the year: Spotify Wrapped season. Did Beyonce or Taylor Swift dominate? How many times you hit play on "Flowers" by Miley Cyrus? Were you the only person who made an unhinged playlist.

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Adweek

JUNE 27, 2023

Adweek's Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. The awards will be revealed in October 2023. (In Adweek values creativity, business results and, ultimately, how agencies treat their people because it's the people who drive the business forward.

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Adweek

OCTOBER 11, 2022

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens.

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Adweek

FEBRUARY 2, 2023

If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I'm calling 2023 the Great Course Correction--the year when the power dynamic between employee and employer equalizes somewhere in the middle. But the truth is the advertising and marketing talent industry.

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Adweek

JANUARY 24, 2023

When it comes to kicking off 2023 upfront events, this is the way. Disney is starting the 2023 upfront season on Wednesday with its third annual tech and data showcase--and will tout how the same tech used in its films and shows, such as the Disney+ series The Mandalorian, can power its clients' advertising efforts.

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Advertising 293

Adweek

JANUARY 2, 2024

In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8% growth in the "miscellaneous" category.

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Adweek

APRIL 26, 2023

Minimal growth and lower spending on advertising are forecast for the British sector in 2023 due to ongoing economic uncertainty, with the latest figures from the Advertising Association/WARC Expenditure Report forecasting a 0.5% increase on last year's $43.13 billion (34.8 billion pounds) spend.

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Adweek

NOVEMBER 12, 2024

Reinhard stepped into Netflix's top advertising role in October 2023, following the departure of former ads president Jeremi Gorman, who surprisingly left one year into the streamer's ad-supported tier launch. Amy Reinhard's first year as Netflix's ad sales president has "definitely been a whirlwind," in her words.

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Adweek

JANUARY 9, 2023

It was a banner year for one of connected TV's biggest players, and Roku is bringing that momentum into 2023. As competition becomes even more fierce in the advertising-supported world, Roku knows it's been here for years. After climbing to surpass 70 million active accounts to wrap up 2022, Roku is leaning even more into.

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Adweek

JANUARY 10, 2024

The tool's main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement. Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing.

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Adweek

JULY 10, 2023

As the advertising industry rounds into the back half of the year, Adweek spoke with a dozen revenue executives at premium publishers to get a sense of the next six months. The first two quarters of 2023 have been, largely, brutal, as uncertainty from advertisers has forced publishers to seek cost-savings in cuts, reductions and.

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Adweek

FEBRUARY 8, 2023

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers.

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illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

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Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026.

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Adweek

JUNE 16, 2022

Anheuser-Busch has been the Super Bowl's sole alcohol advertiser for more than three decades, locking up category exclusively for each game since 1989--until now. Today, the company behind Budweiser, Bud Light and Michelob Ultra announced it will not renew its exclusivity deal for Super Bowl 57, which Fox will broadcast on Feb.

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Advertising 261

Adweek

DECEMBER 19, 2023

Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn't it time that the industry starts reaching out to the extraterrestrial market? Many brands are increasingly focused on capturing millennial and Gen Z audiences. MoonPie took note of the hearings.

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Adweek

SEPTEMBER 6, 2023

Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser. Marketers and advertisers should regard this relatively modest growth as a return to normal, pre-pandemic economic conditions.

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Adweek

APRIL 20, 2023

National CineMedia, the largest cinema advertising network and the U.S. After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative competition has returned, as evidenced by the event Wednesday night announcing the U.S.

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Adweek

DECEMBER 28, 2023

Programmatic advertising has been called out for not being transparent, being wasteful, violating people's fundamental rights to privacy and depleting the power of independent publishers, among other allegations.

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Advertising 306

illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. Passed as a ballot initiative the legislation went into full effect on New Year’s Day, 2023.

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Adweek

JULY 8, 2024

Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative "go f**k yourself" comment to advertisers, explaining that X.

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Ad Monsters

JANUARY 24, 2025

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Physical stores represent a major media channel. Marketing budgets fell to 7.7%

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Adweek

JUNE 23, 2023

This year, the buzz at the festival was that there would be a shift towards awarding more big brands and proper commercial campaigns, to prove the argument that advertising is ultimately about selling products and building. The work that wins at Cannes Lions is often indicative of what the industry sees as its true purpose.

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Advertising 284

Adweek

APRIL 24, 2023

Throughout that process, marketers and advertisers. By 2030, scientists say, we will have to cut our greenhouse gas emissions in half--and begin pulling unavoidable pollution back out of the air through natural and technological means.

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Adweek

JANUARY 2, 2024

The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced their AVOD entrances.

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