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But more than that, active listening calls for action on the brand’s side that addresses the concern. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Sometimes something happens that’s not ideal.”.
The watchdog is expected to rule that the financial barrier essentially forces users to consent to their data being tracked for advertising purposes. This would likely result in Meta losing access to a big portion of its valuable first-party data, at least for advertising purposes.
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