Adweek

SEPTEMBER 5, 2024

Travis Kelce and manager Aaron Eanes had a plan for 2023 to bring on a bunch of brand partners, showcase his abilities as a pitchman, and prove that brands were better off having him on their team. Taylor Swift, a third Super Bowl title for his Kansas City Chiefs, and an ever-expanding audience for his.

Audience 312

Audience Marketing 312

Adweek

JANUARY 12, 2024

In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate enthusiasts. Reaching nearly 30 million unique visitors in December, it has since set itself a new goal for this.

Audience 317

Audience Media 317

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 317

Cookies Ad Tech Audience Advertising 317

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 This is a reflection of viewers’ shift toward digital.

Video Ads 112

Video Ads Viewability Audience Advertising 112

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 122

Advertising ROI CPA Conversion 122

Adweek

SEPTEMBER 28, 2023

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. million as of July 2023, according to data by Comscore, which only has data from the last five. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6

Audience 302

Audience Ad Tech 302

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Adweek

DECEMBER 19, 2023

Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn't it time that the industry starts reaching out to the extraterrestrial market? MoonPie took note of the hearings.

Marketing 294

Marketing Advertising Audience 294

Adweek

MARCH 22, 2023

With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research.

Audience 290

Audience Retail 290

Adweek

DECEMBER 9, 2024

In the broadening sports media landscape, Disney Advertising is discovering that audiences booing opposing teams on Monday Night Football and saying "Boo-urns" over on Disney+ are often the same.

Audience 264

Audience Media Advertising Marketing 264

Martech

JULY 12, 2024

It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. How it works. Why we care.

MarTech 110

MarTech Audience Advertising Marketing 110

AdExchanger

JANUARY 2, 2023

Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market. But despite the benefits, The post Will 2023 Finally Be Addressable TV’s Year? appeared first on AdExchanger.

Audience 136

Audience Advertising Marketing 136

Adweek

APRIL 19, 2023

The headlines in 2023 for retail media have so far been dominated by all the new bells and whistles of this relatively young advertising offering.

Retail 278

Retail Audience Media Advertising 278

Martech

MARCH 10, 2025

Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences. Content selection: Audiences are more selective about the content they engage with. The emphasis is on creating impactful content that resonates with audiences in a short time frame (Writefully, 2024).

Marketing 115

Marketing Audience MarTech Media 115

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. With the many platforms and apps, it can take time to understand where your audience spends time online.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. elections, and down from 64% YOY growth in Q4 2023. This was a 27% increase over 2023. Marginal sums were also spent on Messenger and Audience Network. This was half the growth rate (27%) TikTok saw in Q3 during the U.S.

CPM 111

CPM Demand Side Platform Media Impressions 111

Adweek

NOVEMBER 30, 2022

In exchange for Fox's 2023 asking price of $7 million per 30-second slot, advertisers can hit an audience that averages more than 100 million people. The Super Bowl has become a high stakes wager for brands looking to market during a premier sporting event. Last year's Super Bowl drew an estimated 208 million viewers.

Audience 246

Audience Advertising Marketing 246

Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

Retail 246

Retail Media Agency Audience 246

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

CPM 116

CPM CPC Click Through Rate Impressions 116

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Because marketing directed audiences to specific landing pages, it is difficult to measure genuine interest. It’s hard to gain mindshare with audiences. Research Research performed well in certain industries.

Conversion 133

Conversion Audience Marketing MarTech 133

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. We have different audiences, challenges, resources and goals. But be realistic.

Marketing 141

Marketing MarTech Food Audience 141

Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Audience 105

Audience Advertising Media Entertainment 105

VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. Three themes will dominate 2023: creative optimisation, omnichannel performance and attention. . 2023 will be that period.

Cookies 126

Cookies Audience Media Ad Tech 126

Adweek

JUNE 4, 2024

Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues that matter most to people globally and in the U.S. Poverty, hunger and homelessness" is the most important issue for people worldwide according to Revolt's annual index ranking of the 50 issues that matter most.

Audience 306

Audience 306

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 131

Audience Advertising Cookies Marketing 131

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. This trend is not reversing.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

illumin

OCTOBER 30, 2023

Most 2023 Halloween ads are specifically for seasonal drinks or shows. The top 5 Halloween ads of 2023 These are the top five ads from this year’s spooktacular Halloween lineup. Between the great tunes and festive dancing skeletons this ad does a great job of grabbing attention and getting its audience in the spirit.

Pop-Up 106

Pop-Up Audience Ad Tech Retail 106

AdExchanger

DECEMBER 18, 2023

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […] The post The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 appeared first on AdExchanger.

Advertising 122

Advertising Audience Cookies Media 122

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

VideoWeek

NOVEMBER 4, 2024

The 31st edition of the report emphasises the relatively high consumption of TV in Europe, where daily viewing time averaged 3 hours 13 minutes in 2023. percent in 2023. By way of contrast, daily TV viewing time in the US is around 2 hours 30 minutes.

Advertising 104

Advertising Media Audience Marketing 104

Martech Series

DECEMBER 6, 2022

With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with. Content marketers already have to create content to suit the habits of different audience tastes across multiple online channels. Aligning a Goal to Every Content Effort.

Marketing 123

Marketing ROI Audience MarTech 123

Ad Rants

SEPTEMBER 13, 2023

As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. In this guide, we unveil the top 10 real estate marketing ideas for 2023, showcasing Mayfair Properties as a prime example of a company that harnesses these strategies for remarkable results.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. You’ll have both types in your audience, but treating them all the same is really where people get into trouble.” The average bounce rate was 1.98%.

MarTech 118

MarTech eCommerce Marketing Audience 118

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36

Marketing 116

Marketing Demand Side Platform Audience Impressions 116

Ad Monsters

JANUARY 2, 2025

In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. Popular among consumers who want convenience and flexibility think young families and busy professionals — it’s also attracting brands eager to connect with these audiences. Instacart reported nearly $8.2

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content. There will be an AI for that! AI advances are astounding. In your inbox.

Marketing 134

Marketing Education Communications Entertainment 134

Martech

OCTOBER 3, 2023

Leverage smart list targeting in Dynamic Chat and pass values to Marketo Engage When creating a target audience for a Dialogue, marketers can add the criteria “Member of Smart List.” This provides a shortcut to targeted smart list audiences built directly in Marketo. View the complete set of September 2023 Marketo Release Notes.

Conversion 118

Conversion Shipping Banner MarTech 118