MNTN

MAY 12, 2023

But there’s only so much you can fit in a guide, which is why we thought we’d supplement with some additional segmentation ideas to help you craft the perfect audience strategy this year—and with over 80,000 third-party audiences, we’ve only just scratched the surface. The post Who’s Your Audience?

Audience 52

Audience Retail Marketing Advertising 52

Martech Series

FEBRUARY 9, 2023

To stay on the growth track in 2023, CEOs will be forced to adapt to a more discerning consumer environment to take advantage of the plethora of opportunities hidden in this economy. So how do you most effectively engage your audience through your marketing, particularly in the face of a potential recession?

Audience 72

Audience Retargeting Marketing Education 72

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. This trend is not reversing.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Adweek

JANUARY 9, 2023

Bloomberg Media, entering its ninth consecutive quarter of ad revenue growth and nearing half a million subscribers, is one publisher aggressively pushing what it calls its audience-first strategy for 2023.

Audience 261

Audience Media 261

illumin

OCTOBER 30, 2023

Most 2023 Halloween ads are specifically for seasonal drinks or shows. The top 5 Halloween ads of 2023 These are the top five ads from this year’s spooktacular Halloween lineup. Between the great tunes and festive dancing skeletons this ad does a great job of grabbing attention and getting its audience in the spirit.

Pop-Up 105

Pop-Up Audience Ad Tech Retail 105

Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Audience 81

Audience Media Advertising Entertainment 81

Adweek

SEPTEMBER 19, 2024

As CEO of Barstool Sports for nearly one decade, Badan oversaw an editorial empire that transformed armchair quarterbacking, raucous podcasting, and "smokeshow" franchises into a $550 million sale in 2023. While Barstool serves an audience of. So, when she was named CEO of Food52 in April, the appointment felt odd.

Audience 337

Audience Media 337

Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 97

Audience Cookies Ad Targeting Media 97

Exchange Wire

MARCH 21, 2023

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [.]

Audience 98

Audience Agency Marketing 98

AdExchanger

JANUARY 2, 2023

Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market. But despite the benefits, The post Will 2023 Finally Be Addressable TV’s Year? appeared first on AdExchanger.

Audience 119

Audience Advertising Marketing 119

Ad Rants

SEPTEMBER 13, 2023

As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. In this guide, we unveil the top 10 real estate marketing ideas for 2023, showcasing Mayfair Properties as a prime example of a company that harnesses these strategies for remarkable results.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 81

Audience Cookies GDPR Retargeting 81

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. With the many platforms and apps, it can take time to understand where your audience spends time online.

Marketing 136

Marketing Audience Machine Learning Public Relations 136

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 126

Audience Advertising Cookies Marketing 126

Adweek

JANUARY 2, 2024

In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8%

Advertising 329

Advertising Audience 329

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? One of the ad tech trends that will continue in 2023 is the drive for first party data. CTV leading the way in 2023. in 2023 and $18.29

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Adweek

SEPTEMBER 5, 2024

Travis Kelce and manager Aaron Eanes had a plan for 2023 to bring on a bunch of brand partners, showcase his abilities as a pitchman, and prove that brands were better off having him on their team. Taylor Swift, a third Super Bowl title for his Kansas City Chiefs, and an ever-expanding audience for his.

Audience 306

Audience Marketing 306

Martech Series

DECEMBER 7, 2022

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023. 2023 is no different as this year’s theme “It Starts Here” explores a vision for the industry, uncovered opportunities, paths forward, new connections, and big ideas.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users.

Ad network 98

Ad network Mobile Ads Ad Tech Audience 98

VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. Three themes will dominate 2023: creative optimisation, omnichannel performance and attention. . 2023 will be that period.

Cookies 126

Cookies Audience Media Ad Tech 126

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. With take-up of Disney+ among online over-64s rising from 7% in 2022 to 12% in 2023.” Older viewers are increasingly using streaming services,” reports Ofcom.

Audience 98

Audience Retail Fashion Entertainment 98

AdExchanger

JANUARY 10, 2023

Expect a heightened focus on ACR, calibration panels and advanced audiences. The post The TV Industry Will (Finally) Shift To New Currencies In 2023 appeared first on AdExchanger. TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas.

Audience 100

Audience 100

AdExchanger

DECEMBER 18, 2023

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […] The post The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 appeared first on AdExchanger.

Advertising 100

Advertising Audience Cookies Media 100

Digiday

APRIL 18, 2024

While this isn’t quite the case, the Times is clearly building out its games section as part of its audience diversification strategy. In 2023, the Times introduced Connections , which quickly became its second-most-popular game after Wordle. (A A New York Times representative declined to comment on this story.)

Audience 99

Audience Media Marketing 99

Martech Series

FEBRUARY 2, 2023

With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. Even though global ad spend is expected to slow in 2023, CTV continues to be a bright spot. Game Streaming Matures. billion U.S.

Advertising 86

Advertising Audience Retail MarTech 86

Martech

NOVEMBER 30, 2022

Your B2B audience is full of avid TV watchers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. . Learn more by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” presented by MNTN.

Advertising 93

Advertising Audience MarTech Marketing 93

MNTN

JUNE 23, 2023

billion in 2023, an increase of 13.2% According to eMarketer , this aligns with the increasing trend of consumers gravitating towards streaming platforms, which has prompted advertisers to recognize CTV as an opportune space for engaging with a receptive audience. Billion in 2023 appeared first on MNTN. over last year.

Viewability 98

Viewability Audience Advertising Marketing 98

VideoWeek

MARCH 13, 2024

The upgrade adds extended reporting of traded audiences to the tool, which aims to measure deduplicated reach and frequency across linear and streaming channels. The measurement tool now carries 14 of the “most used” traded audiences, giving media buyers access to ad campaign performance across these audiences.

Audience 59

Audience Media Advertising Agency 59

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. We have different audiences, challenges, resources and goals. But be realistic.

Marketing 133

Marketing MarTech Food Audience 133

Digiday

NOVEMBER 13, 2023

One approach advertisers are focusing on in 2024 is audience-first creative — building impactful ads and making memorable seasonal moments for the audiences they reach and engage.

Audience 94

Audience Media Marketing Advertising 94

Martech

DECEMBER 30, 2022

Below are some predictions for where they’re heading in 2023. It’s likely 2023 will see more standardization. I believe 2023 is when action will finally start to be taken.”. From a digital advertising perspective, is a retail media network that much different than a streaming app with an audience of a similar scale?

Retail 93

Retail Media eCommerce MarTech 93

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. In 2023, look for retail media networks to affirm or debunk “attention” as a viable metric. In 2023, brands will shift television budgets to leverage the combined impact of retail data and CTV.

Retail 98

Retail eCommerce Media Audience 98

Basis

APRIL 18, 2023

In 2023, 38.3% So, what should advertisers know about the state of podcast advertising in 2023? Podcast Listenership Is Still Increasing Podcast audiences exploded during the pandemic. In 2023, it’s forecast that the total US population will increase its time tuning in by more than 11%, reaching 25 minutes per day.

Advertising 74

Advertising Audience Marketing Media 74

Smaato

JULY 18, 2023

One of the golden rules in marketing is to know your audience. Ask any marketer in 2023, and you’ll probably hear that knowing your audience isn’t enough. One essential tool in the programmatic advertising toolbox is audience targeting. What’s the difference between a target audience and audience targeting?

Audience 52

Audience Marketing Advertising 52

Martech Series

MARCH 3, 2023

Based on the success of its previous research, Intellifluence, the largest of the warm contact influencer networks, is releasing the results of its 2023 influencer compensation study. Regardless of how the rates change throughout 2023, we’ll continue helping our influencers keep 100% of what they agree to charge brands.”

Machine Learning 90

Machine Learning Audience MarTech Marketing 90

Marketing Tech News

APRIL 13, 2023

AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics.

Audience 80

Audience Media Advertising Marketing 80

Clearcode

FEBRUARY 21, 2023

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity.

Cookies 98

Cookies GDPR Advertising Display Advertising 98