Clearcode

FEBRUARY 21, 2023

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

Digiday

MAY 7, 2024

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

Brand Awareness 95

Brand Awareness Fashion Marketing Audience 95

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. This means that programmatic advertising is not only increasing, its booming.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever.

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Brand Awareness Pop-Up Audience Impressions 52

MNTN

OCTOBER 19, 2023

I was happy to see my industry colleagues highlighting CTV’s strength as a performance channel; you’d be surprised how often I find myself reminding people that TV isn’t just for brand awareness! The post What I Took Away From Advertising Week 2023 appeared first on MNTN. Until next year!

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Too nascent.

Marketing 113

Marketing Brand Awareness eCommerce ROI 113

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. The Rise in Omnichannel Advertising. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable.

Audience 68

Audience Marketing Video Ads Entertainment 68

Digiday

APRIL 23, 2024

With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these finalists are helping brands relate better to their customers and create more impactful campaigns. The series spotlighted the human stories behind SMB brands.

Brand Awareness 86

Brand Awareness Marketing Food Audience 86

Basis

OCTOBER 24, 2022

As CMOs fight to defend their marketing budgets heading into 2023, brands would do well to strategically reallocate spend to maximize its efficiency during this economic instability. Maintain Brand Awareness with Personalized Messaging. Here are five ads that got inflation messaging right. ). Invest in Agility.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S. 12 seemed to deliver solid ratings. million viewers. million of them in the U.S.,

Brand Lift 75

Brand Lift Audience Food Impressions 75

Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels. How can brands use search advertising on social media?

Media 73

Media Advertising A/B Testing Education 73

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. There is room for improvement.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Digiday

APRIL 23, 2024

With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these finalists are helping brands relate better to their customers and create more impactful campaigns. The series spotlighted the human stories behind SMB brands.

Brand Awareness 80

Brand Awareness Marketing Food Media 80

Digiday

APRIL 18, 2023

As Gen Z’s demand for inclusive and values-aligned campaigns expanded, brands and agencies worked toward tackling sustainability. They identified innovative methods of engaging target audiences and captured their attention. The jeans brand worked with The Trade Desk, media buying agency OMD and in-game ad provider Anzu.io

Media 68

Media Brand Awareness Agency Food 68

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

Digital Remedy

DECEMBER 20, 2022

1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Working with an experienced media partner to optimize and measure ad performance in real time should be an investment brands are willing to make going into 2023. Ad Spend Forecast.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Martech

JUNE 27, 2024

The evolution of viewing habits Let me start by acknowledging the painfully obvious: How audiences consume television has fundamentally changed. This trend underscores the importance of adapting our marketing strategies to meet audiences where they are. While linear TV still captures 61.5%

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads. Meta saw 16.6% There were more than 1.1

Media 123

Media Marketing Machine Learning MarTech 123

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. Target audience by location. are 50 and up.

Marketing 117

Marketing Audience Media Brand Awareness 117

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Ad Ops Hero

MAY 7, 2023

For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Create a list of potential topics for a company newsletter.

A/B Testing 79

A/B Testing Finance Audience Education 79

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. We expect more brands to start looking at ways of enhancing their ad messaging based on audience to drive performance with intelligent use of creative formats.

A/B Testing 122

A/B Testing Audience Non-Profit Ad Tech 122

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video. Image: LinkedIn.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Digiday

MARCH 27, 2023

“Non-CPG brands — from electronics brands to brands not sold at retailers — have a more nuanced relationship with RMNs,” said Jen Jensen, vice president, Best Buy Ads partner and category marketing at Best Buy. These brands have their own data sets, etc., The campaign delivered 21 million impressions.

Retail 71

Retail Geo targeting Electronics Media 71

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Customers can view all of their TikTok data in one place, understand how their audience engages with their content, and quickly respond to comments from customers and prospects.

Media 91

Media Brand Awareness MarTech Conversion 91

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Martech

FEBRUARY 20, 2023

The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. Right now, CTV advertising is projected to increase by over 14% in 2023, according to the IAB. So, how is this shift in ad spend to being justified?

Advertising 98

Advertising Audience Brand Awareness Conversion 98

Digiday

FEBRUARY 5, 2023

But not all publishers agree that experiential will be the saving grace for 2023, especially because quick-turn campaigns are still being prioritized by clients and many publishers don’t have a permanent event space at their disposal.

Brand Awareness 69

Brand Awareness Advertising Media Impressions 69

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 85

Marketing Brand Awareness Media Communications 85

Martech

OCTOBER 17, 2023

If you’re wondering what 2023 holds — spoiler alert — expect more B2B names under the influencer spotlight. Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? These individuals have built audiences because of their unique approach to content. And, oh boy, did it pay off!

Marketing 119

Marketing Audience Brand Awareness ROI 119

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. Effective branding. Not dramatic at all, right?) A strong opening hook.

Education 52

Education Audience Video Ads Brand Awareness 52

Digiday

JANUARY 5, 2023

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. This is not a prediction piece proclaiming 2023 will be the year TV advertising’s upfront model undergoes its long-awaited overhaul. Explore the series here.

Agency 82

Agency Brand Awareness Audience Advertising 82

Single Grain

MARCH 8, 2023

So whether you’re an entrepreneur, startup, small business owner, SEO pro or just interested in the future of advertising, read on to discover what lies ahead in 2023 and beyond. Traditional digital advertising channels like Google Ads and Facebook Ads are no longer as effective or easily scalable for brands as they used to be.

Advertising 59

Advertising Audience Machine Learning Communications 59

Ad Monsters

JULY 2, 2024

This approach helps maintain personalization and audience engagement, thus overcoming the hurdles posed by evolving identity standards. This data allows Yahoo Creative to develop highly personalized and relevant ad content that resonates with target audiences without using legacy cookie solutions.

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Cookies Brand Awareness Advertising Audience 116