LinkedIn introduces CTV ads for B2B campaigns
Martech
APRIL 4, 2024
As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video. Driving results.
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