TechCrunch Ads

APRIL 5, 2023

In an interview with Nikkei Asia , Meta’s CTO Andrew Bosworth, said that the company expects to ship tools to create ads with AI that helps a company make different images for different audiences. Early last year, the social media company said that this change would cost them $10 billion in 2022.

Shipping 134

Shipping Audience Media Marketing 134

Martech Series

JANUARY 2, 2023

Richard Jones, Chief Revenue Officer at Wunderkind comments on the biggest trends that will shape the digital commerce marketplace through 2023: _. We essentially had a platform that ran quizzes, challenges, competitions and sweepstakes to engage audiences, collect first-party data, and profile consumers. Yes, Yes It Will.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Digiday

DECEMBER 28, 2022

The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. The year of copycats.

Marketing 101

Marketing Audience Electronics Retail 101

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Then you’ll want to be a video advertising expert.

Advertising 98

Advertising Marketing Pop-Up Audience 98

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Does advertising on Reddit makes sense for all brands? Good to know! Use language that’s clear and concise.

Advertising 92

Advertising Audience A/B Testing Brand Lift 92

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share. cheaper CPCs than Google.

Ad network 98

Ad network Conversion CPC CPM 98

Basis

DECEMBER 12, 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was! Read on to see just a taste of our advertising and marketing industry coverage from 2022—and check out the Basis blog to see all the rest!

Advertising 98

Advertising Marketing Agency Media 98

Banner Flow

DECEMBER 16, 2021

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. As a digital leader, you understand that platform audiences vary. Automating social ad production.

Media 98

Media Advertising ROI Entertainment 98

Single Grain

NOVEMBER 8, 2023

Updated November 2023. Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes.

Agency 52

Agency Media Social Advertising Audience 52

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. billion in 2023 and $8.62

Advertising 96

Advertising Education Media Affiliates 96

Single Grain

MAY 19, 2023

Saturation of Marketing Channels: With the proliferation of marketing channels, including social media platforms, email marketing, and various content formats, consumers are being inundated with marketing messages from all directions. This saturation makes it increasingly difficult for businesses to stand out and capture audience attention.

Marketing 52

Marketing Audience Media Conversion 52

Banner Flow

APRIL 28, 2022

What will our so cial media advertising vs traditional advertising guide cover? What is meant by social media advertising? Top six reasons to use social media ads. Audience targeting . What is meant by social media advertising? . Top six reasons to use social media ads . Greater ROI .

Advertising 52

Advertising Media ROI Brand Awareness 52

Single Grain

NOVEMBER 22, 2023

Updated November 2023. While these links may require more effort, they allow for a targeted approach in aligning your content with specific audiences and authoritative sources. Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries.

SEO 98

SEO Audience Media Marketing 98

AdvertiseMint

AUGUST 13, 2023

Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Benefits of TikTok ads Here are some benefits of investing in TikTok ads: Youthful audience: Connect with the next generation of consumers. Read more: TikTok Spark Ads.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

AdvertiseMint

JUNE 28, 2023

5 Best TikTok Hook Ideas for Stop-scrolling Ad Creatives According to reports, TikTok was the most installed social media app in the first quarter of 2023. A 2023 study found that the average US TikTok user spent 55.8 Starting your TikTok video with something relatable is a great way to grab your audience’s attention.

Clickbait 52

Clickbait Audience Impressions Media 52

AdvertiseMint

JULY 13, 2023

Here’s how much the highest-paid TikToker creators made in Q2 2023: 1.) Charli D’Amelio ($17.5M) Charli D’Amelio is one of the top TikTok creators in 2023. Targeting your audience increases the likelihood of users sharing or stitching your TikToks, resulting in more views.

Affiliates 52

Affiliates Audience Fashion Advertising 52

Single Grain

MAY 23, 2023

Because of its broad and global reach, Twitter is one of the best social media advertising platforms for businesses to showcase their brand and interact with their target markets. Twitter ads carry their own distinct advantages over other paid social advertising sites, such as Facebook, Instagram, LinkedIn or Pinterest.

Advertising 52

Advertising Audience Fashion Pop-Up 52

AdvertiseMint

JULY 2, 2023

Moreover, it lets brands connect with new audiences and drive innovation in advertising campaigns. You can also find information about the song’s audience range and related interests on the same page. In 2023, TikTok added a new part to its Creative Center. TikTok Ads Library is what you need. Find top products.

Click Through Rate 59

Click Through Rate Audience Brand Awareness Conversion 59

AdvertiseMint

JULY 2, 2023

TikTok ads refer to promotional content, generally full-screen videos that a brand or creator pays to showcase to a targeted audience. These ads on TikTok are a social media marketing method typically used to raise awareness about a product or service. Ultimately, the goal is to sell to a target audience.

Video Ads 52

Video Ads Clickbait Retail Audience 52

AdvertiseMint

JULY 5, 2023

It’s profitable because the digital media market will pump over $500 billion in 2023. Live stream on TikTok Live streams are a great way to be with your audience in real-time, but did you know you can make money by going live on TikTok? Create engaging content Audience engagement is the way to becoming a successful creator.

Affiliates 52

Affiliates Pop-Up Audience Shipping 52

Single Grain

MAY 2, 2023

It allows advertising teams to spend less time on manual tasks and make better PPC decisions. Dive Deeper: Top 6 Tips for Executing a Successful B2B PPC Strategy in 2023 Benefits of PPC Automation PPC automation does more than streamline your existing process. This results in more revenue and better ROAS.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. Social Ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

AdvertiseMint

JULY 4, 2023

Below is a list of the top 15 TikTok influencers with the most followers as of 2023. In February 2023, he uploaded a TikTok video referencing the well-known incident where Chris Rock slapped him at the Oscars. AdvertiseMint, a premier social advertising agency , can assist you. Related Articles Is TikTok Getting Banned?

Marketing 52

Marketing Fashion Media Brand Awareness 52

illumin

MARCH 6, 2025

In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. Omnichannel Approach A mix of programmatic, search, and social advertising ensures brands stay visible across digital and traditional channels where consumers research financial solutions.

Education 85

Education Electronics Retargeting ROI 85

Basis

FEBRUARY 28, 2025

EXPERT POV: While improved safety and privacy for users is undoubtedly a net positive overall, advertisers should monitor for any potential impacts on targeting and data. If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities.

Social Advertising 82

Social Advertising Advertising Conversion Media 82

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. million social buyers in 2023, hitting 33.3

Advertising 97

Advertising Education Media Marketing 97

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. million social buyers in 2023, hitting 33.3

Advertising 52

Advertising Education Media Marketing 52

Basis

JULY 29, 2024

Despite continued privacy and cybersecurity concerns from regulators within the US and beyond , the TikTok era of social advertising marches on. billion in 2024 (representing more than 38% growth from 2023) and are estimated to hit $15.26 US TikTok ad revenues are projected to reach $10.42 billion in 2026.

Advertising 82

Advertising Education Entertainment Media 82