illumin

JANUARY 14, 2025

Already, tools like Googles Smart Bidding and Facebooks Automated Ads are changing how ads are created and optimized. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising 101

Advertising Marketing Retail Agency 101

AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 98

Ad network Mobile Ads Ad Tech Audience 98

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Video Ads 96

Video Ads Retail eCommerce Ad Space 96

Monetize More

DECEMBER 29, 2022

Best practices for publishers to maximize ad revenue in 2023. There are several best practices that publishers can follow to maximize their ad revenue in 2023: Optimize your website for ad placements: Make sure that your website is well-designed and easy to navigate, as this will make it more attractive to advertisers.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

Martech Series

JANUARY 3, 2023

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. We are gaining momentum as we act on our goals to offer best in class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.”. “We

Audience 82

Audience Entertainment Ad Inventory MarTech 82

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

VideoWeek

OCTOBER 11, 2024

In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. The move follows similar developments from Amazon and YouTube, allowing advertisers to enhance video assets using generative AI. This is a significant drop from £1.1

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Advendio

JANUARY 12, 2023

As the advertising industry continues to evolve rapidly, ad technology trends for 2023 look equally promising as in 2022. Globally, media owners ad revenue is estimated to reach $855.9 billion in 2023 which is an increase of $47.8 billion from the 2022 prediction. Power of Connected TV (CTV). Omnichannel Advertising.

Advertising 77

Advertising Retail Cookies Video Ads 77

Admixer

OCTOBER 22, 2020

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground.

Ad network 52

Ad network Video Ads Audience Advertising 52

MNTN

DECEMBER 22, 2022

The world of CTV is barreling into 2023 at top speed and showing no signs of a slowdown. Trends and Predictions for 2023.” With economic anxiety looming over marketing teams, spending is being reigned in, ad dollars are being reallocated, and budgets and their returns are under a microscope,” the host pointed out.

Audience 78

Audience Advertising Video Ads Marketing 78

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Karola Karlson

JANUARY 13, 2025

Also IN: Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers. Democracy: more small brands able to launch digital ad campaigns without hiring an agency. Google Ads continue to outperform other digital ad channels.

Marketing 98

Marketing ROI Pop-Up Media 98

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable.

Audience 68

Audience Marketing Video Ads Entertainment 68

illumin

OCTOBER 6, 2023

By following user trends and behavior, marketers can predict which changes might be coming down the pipeline, but also what their target audience is looking for when logging in. Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts.

Media 89

Media Audience Ad Tech Video Ads 89

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. Video ads on mobile are easier to share than on desktop.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Basis

MARCH 31, 2023

No matter what happens, social video ad budgets are forecast to weather the downturn in ad spending better than nonvideo formats. Level Up Your Game Launch on Reddit [:03] This insights report discusses how leaned-in gaming audiences have headed to Reddit as their number-one source of information and recommendations.

Audience 89

Audience Media Video Ads Retail 89

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. 7 display ads that grab attention early Okay, so we know that we only have a few seconds to hook our audience.

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. This ensures you’re putting your ad dollars toward the most popular channels. Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels.

Media 73

Media Advertising A/B Testing Education 73

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits! billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

MARCH 31, 2023

No matter what happens, social video ad budgets are forecast to weather the downturn in ad spending better than nonvideo formats. Level Up Your Game Launch on Reddit [:03] This insights report discusses how leaned-in gaming audiences have headed to Reddit as their number-one source of information and recommendations.

Audience 70

Audience Media Video Ads Retail 70

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

MNTN

JANUARY 13, 2023

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. Last year, we saw DTC brands that were active on our platform increase their total ad spend on Connected TV by 384% from Q1 to Q3 (an increase that doesn’t even include the usual boom in spend during the holiday season in Q4).

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

Martech Series

FEBRUARY 16, 2023

The expansion of our relationship with SpringServe will allow us to leverage the proven Tiles technology to enable advertisers to deliver innovative and contextually relevant content and messaging to engaged audiences where they’re watching,” said James Collins, SVP Media, at Rakuten Advertising.

Advertising 90

Advertising Video Ads Audience MarTech 90

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. NCM’s Rosen agreed.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Digiday

DECEMBER 21, 2022

Relevant advertising is not about getting audiences to come to brands; it’s about going to them with relevant messages — whether on consumers’ favorite devices or their favorite channels. Samsung Italy turned to Twitch to engage with a younger audience for the launch of their new flagship Galaxy S22 smartphone.

Advertising 77

Advertising Impressions Audience Electronics 77

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. year-over-year growth for lead ad submissions in 2023 compared to 2022. Meta saw 16.6% There were more than 1.1

Media 123

Media Marketing Machine Learning MarTech 123