Basis

JANUARY 4, 2023

in 2023 (up from 90.2% By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. The macro trend within the TV landscape is clear—streamers are slowly dethroning linear TV: 230 million Americans will use a connected TV (CTV) in 2023, which equates to 67.8% Not that this is surprising.

Advertising 95

Advertising Pop-Up Retail Real Estate 95

Martech

DECEMBER 12, 2022

With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Don’t be afraid to experiment with the targeting options at your disposal in 2023 because there’s no one-size-fits-all recipe for creating an audience that unlocks high performance.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

MNTN

OCTOBER 19, 2023

I was happy to see my industry colleagues highlighting CTV’s strength as a performance channel; you’d be surprised how often I find myself reminding people that TV isn’t just for brand awareness! The post What I Took Away From Advertising Week 2023 appeared first on MNTN. Until next year!

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Digiday

MAY 7, 2024

User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement. For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice Spice for the 2023 Met Gala. 3’ before its cinematic release in May 2023.

Brand Awareness 95

Brand Awareness Fashion Marketing Audience 95

Martech

JULY 26, 2024

It’s about building trust, brand awareness, and thinking outside the box. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). We shouldn’t expect data to be handed to us on a silver platter.

Cookies 123

Cookies Non-Profit Audience GDPR 123

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This action could be to make a purchase, build brand awareness, promote an event, etc. In 2023, programmatic advertising has diversified into mobile, video, and native advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

MARCH 5, 2025

Dig deeper: How to build trust and loyalty in retail with reception marketing Moving beyond revenue-focused KPIs If retail is a brand ambassador, businesses must consider how they measure success. Stores are as much about driving brand awareness, loyalty and advocacy as they are about sales.

eCommerce 79

eCommerce Retail Brand Awareness Food 79

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. The Rise in Omnichannel Advertising. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Digiday

DECEMBER 5, 2022

For now, brands don’t have significant plans to cut ad spending in the fourth quarter despite the current economic climate, according to a Digiday+ Research survey of 62 brand professionals, but there is a definite shift moving into 2023. The move is somewhat of a short-term one, as opposed to long-term branding efforts.

Brand Awareness 69

Brand Awareness Retail Advertising Media 69

Digiday

JULY 1, 2024

Connected TV is maturing, taking up more and more ad dollars as advertisers look to it as a means to boost brand awareness while simultaneously driving performance. Over the last year, the restaurant chain has increased its CTV spend from 15% of its budget in 2023 to 20% of its budget this year.

Food 94

Food Brand Awareness Media Marketing 94

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Metaverse goals.

Marketing 112

Marketing Brand Awareness eCommerce ROI 112

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation.

Brand Awareness 110

Brand Awareness Media MarTech eCommerce 110

Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. In March 2023, TikTok released new search ad features where businesses can bid on keywords and phrases. How can brands use search advertising on social media? Take a look at Pinterest as an example.

Media 73

Media Advertising A/B Testing Education 73

Basis

OCTOBER 24, 2022

As CMOs fight to defend their marketing budgets heading into 2023, brands would do well to strategically reallocate spend to maximize its efficiency during this economic instability. Maintain Brand Awareness with Personalized Messaging. Here are five ads that got inflation messaging right. ). Invest in Agility.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Digiday

APRIL 18, 2023

Its partnership with AT&T Fiber via Twitch won them Best Creator Partnership, focusing on bringing awareness of AT&T Fiber’s consistent high speeds to the gaming community in an authentic way. By partnering with two emerging female streamers in the Twitch community, massive awareness and positive attention resulted.

Media 68

Media Brand Awareness Agency Food 68

Martech Series

FEBRUARY 2, 2023

While large campaigns think a Super Bowl ad may increase overall brand awareness, almost half of consumers (41%) reported they were more likely to purchase from a brand that communicates with them in an ongoing and personalized way. The survey ran in January 2023.

Communications 81

Communications Brand Awareness MarTech Marketing 81

Digiday

APRIL 23, 2024

With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these finalists are helping brands relate better to their customers and create more impactful campaigns. The series spotlighted the human stories behind SMB brands.

Brand Awareness 87

Brand Awareness Marketing Food Audience 87

Digiday

FEBRUARY 5, 2023

But not all publishers agree that experiential will be the saving grace for 2023, especially because quick-turn campaigns are still being prioritized by clients and many publishers don’t have a permanent event space at their disposal.

Brand Awareness 69

Brand Awareness Advertising Media Impressions 69

Digiday

APRIL 23, 2024

With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these finalists are helping brands relate better to their customers and create more impactful campaigns. The series spotlighted the human stories behind SMB brands.

Brand Awareness 81

Brand Awareness Marketing Food Media 81

Digital Remedy

DECEMBER 20, 2022

1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Working with an experienced media partner to optimize and measure ad performance in real time should be an investment brands are willing to make going into 2023. Ad Spend Forecast.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Martech

MARCH 23, 2022

Image of base NFT for 2023 Acura Integra promotion. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. According to Acura, the goal for their metaverse presence is brand awareness.

Fashion 98

Fashion AutoMobile Pop-Up Brand Awareness 98

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 86

Marketing Brand Awareness Media Communications 86

Ad Ops Hero

MAY 7, 2023

Generate a script for a TV commercial to increase brand awareness. Pick suitable publishing dates for each guide spread across May 2023. Write a script for a virtual event to launch our new product. Create a list of potential topics for a company newsletter. Can you think of new business ideas without money?

A/B Testing 79

A/B Testing Finance Audience Education 79

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Single Grain

JANUARY 16, 2023

Check these out: * 17 Effective SEO Techniques to Drive Organic Traffic in 2023. * Check these out: * SEO Keyword Research Made Easy in 2023. * Check these out: * 11 Brands That Are Doing Mobile Advertising Right. * App Store Optimization (ASO) Strategies for New Mobile Apps Launching in 2023. billion by 2023.

SEO 59

SEO Mobile Search ROI Conversion 59

Digital Remedy

OCTOBER 2, 2023

The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. In February 2023, the automotive industry saw a steep 66.8% drop in the U.S.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 91

Media Brand Awareness MarTech Conversion 91

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness.

Brand Awareness 125

Brand Awareness ROI Marketing MarTech 125

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. They can choose from brand awareness, driving traffic and collecting leads.

Media 122

Media Marketing Machine Learning MarTech 122

MNTN

NOVEMBER 15, 2023

Kristen Navarro, Director of Customer Success at MNTN, recently joined the Association of National Advertisers (ANA) to share the best ads launched via MNTN Performance TV in 2023. Guesty This Guesty video effectively shows how brands can revamp their B2B marketing strategies with excitement and energy. A cross-platform campaign.

Education 52

Education Audience Video Ads Brand Awareness 52

Digiday

MARCH 27, 2023

As retail media evolves, more non-CPG brands and agencies will leverage RMNs to drive conversions and generate brand awareness. According to the ANA , 75% of advertisers agree that conversions are the most important goal for RMNs, while 18% ranked awareness as the most important goal.

Retail 72

Retail Geo targeting Electronics Media 72

Single Grain

MAY 24, 2023

Work With Us General Social Media Advertising Statistics 1) As of February 2023, the typical internet user spent 2 hours and 31 minutes on social media and messaging services combined ( Tech Jury ). For many marketers, social media advertising is seen as a valuable tool for expanding brand awareness. Sprout Social ).

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

MARCH 8, 2023

So whether you’re an entrepreneur, startup, small business owner, SEO pro or just interested in the future of advertising, read on to discover what lies ahead in 2023 and beyond. For more like this, check out 34 Digital Marketing Trends You Can’t Ignore in 2023 As heard on the Marketing School podcast hosted by Eric Siu and Neil Patel.

Advertising 59

Advertising Audience Machine Learning Communications 59

Digital Remedy

JANUARY 29, 2023

A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. The Flock to CTV/OTT Advertising in the New Year To the average TV fanatic, the shift from linear programming to digital streaming won’t be making any groundbreaking headlines in 2023.

Audience 52

Audience Brand Awareness Advertising Media 52

MNTN

MAY 5, 2023

Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. The best part is that brands can achieve both through Performance TV. In Global Revenue In 2023, $12B By 2027 The post Let’s Be Upfront.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59